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Advancing Philanthropy November / December 2009

Ideas & Strategies from the Association of Fundraising Professionals

AP Cover Nov.Dec. 2009
Promises, Promises
Does your organization’s brand keep the promises you made?

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This Month's Articles:

Cover

16  PROMISES, PROMISES!
How an effective branding mind-set can ensure your organization delivers on its mission and purpose.
By Paul Lagasse

Members: Click here to read the
digital November/December Advancing Philanthropy

Features

22 DO YOU KNOW US NOW?
How creating your organization’s brand is just the first step, with ongoing communication the essential follow-up
By Mary Ellen Collins

28 DIRECT-RESPONSE AND SOCIAL-MEDIA FUNDRAISING   
If someone told you a couple of years ago that you would Tweet to raise funds, you would have had a good laugh. Sing like a bird for the ask? How times have changed.

Columns

4  CHAIR’S MESSAGE
The Most Interesting of Times
By Robbe A. Healey, MBA, NHA, ACFRE

Departments

6  WORTH A LOOK
Some of the latest stories and updates affecting nonprofit professionals

10 ETHICS
Trust Revoked

12  INCLUSIVENESS
The Color of Fundraising
Download the PDF of this Article

14  YOUR CAREER
Résumé Myths: Fact or Fiction?
By Pamela A. Cook, ACFRE, and Paul Gietzel
Download the PDF of this Article

36 THE DONOR’S TURN
Donald and Peggy Cravens: The Show Goes On!
By Lynda McDaniel

39  GIFT PLANNING
Who Makes Charitable Bequests?
By Heidi Frederick, Hao Han and Xiaonan Kou

44  MANAGEMENT FILE
Friends, or Not …
By Robert E. Fogal, Ph.D., ACFRE, CAP

48  TECHNOLOGY
Tell an Effective Story in a Twitter Grant Proposal
By Cheryl A. Clarke
Download the PDF of this Article

50  BEST BETS
More Good Advice

52  WHAT’S WORKING
Fundraisers Share Their Tips

53  AP RESOURCES
Your Fundraising Resource Marketplace

54  AFP CENTRAL
Goings-on at AFP

56  ONE-ON-ONE
Joseph J. Rosenthal, CFRE

Members: Click here to read the
digital November/December Advancing Philanthropy

 





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