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Advancing Philanthropy September / October 2009

Ideas & Strategies from the Association of Fundraising Professionals

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This Month's Articles:

22  SINK OR SWIM?
How to ensure a successful event—no matter what the economy is like. If you assumed that all big-ticket charity events would automatically become casualties of the recession, then you have not been paying attention to the society pages.
By Paul Lagasse

Features

Columns

Departments

5  WORTH A LOOK
Some of the latest stories and updates affecting nonprofit professionals

12  INCLUSIVENESS
The Power of Women’s Funds

14  YOUR CAREER
Ten Steps to Survive—and Love—Your Layoff!
By Heidi A. Bruce, MBA
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36  GIFT PLANNING
Charitable Gift Annuities: Assets or Liabilities in a Down Economy?
By Ron Mattocks, CAE/APR, and Charles M. Watkins, Esq.

40  MANAGEMENT FILE
Creating a Case for Sustainability
By Sally J. Patterson
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44  TECHNOLOGY
How Are Your Technology Investments?
By Bob Alves

46  BEST BETS
Good Advice

49  THE DONOR’S TURN
AT&T Foundation: Inspiring Today’s Youth
By Lynda McDaniel

52  WHAT’S WORKING
Fundraisers Share Their Tips

53  AP RESOURCES
Your Fundraising Resource Marketplace

54  AFP CENTRAL
Goings-on at AFP

56  ONE-ON-ONE