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Advancing Philanthropy January 2014 (Winter Issue)

Ideas & Strategies from the Association of Fundraising Professionals


Are supporters still following your mission?

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This Month's Articles:

Cover

14  SEMPER FIDELIS
How strategically stewarding your loyal donors will help your organization succeed with the ongoing shifts in charitable giving
By Paul Lagasse

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digital Winter 2014 Advancing Philanthropy

Features

22  HOW FIT IS YOUR ORGANIZATION? [Download a PDF of this article!]
How the Growth in Giving Analytics Initiative creates new tools to increase donor retention and charitable giving
By Erik J. Daubert, MBA, ACFRE, Wilson “Bill” Levis and Cathlene Williams, Ph.D.

28  AFTER THE FALL
How the development staff and leadership at the LIVESTRONG Foundation have proven to be real champions of fundraising
By Mary Ellen Collins

34  THE NEXT GENERATION OF “ALUMNI”
How massive open online courses (MOOCs) create challenges and provide new opportunities in higher education advancement
By Susan Raymond, Ph.D.

38  REACH OUT
How to implement a microphilanthropy program for your nonprofit—and help engage your donors
By Prudence S. Precourt, Ph.D., CFRE

Columns

4  CHAIR’S MESSAGE
Celebrating the Season of Philanthropy and Giving (Tuesday)

Departments

6  WORTH A LOOK
Some of the latest stories and updates affecting nonprofit professionals

44  RESEARCH
Brain Studies and Donor Decision Making: What Do We Know?
By Russell N. James III, J.D., Ph.D., CFP®

48  GIFT PLANNING
Concierge Stewardship
By Brian M. Sagrestano, J.D., CFRE, and Robert E. Wahlers, M.S., CFRE

52  YOUR CAREER [Download a PDF of this article!]
First Steps
By Jacklyn P. Boice

56  FUNDRAISERS WITHOUT BORDERS
Fundraising and Philanthropy in Brazil
By João Paulo Vergueiro

58  PROSPECT DEVELOPMENT
Building UnbeLEAFable Donor Family Trees
By Sidney Schuhmann Levesque

61  MANAGEMENT
Your Multigenerational Development Office
By Renee C. Herrell, M.A., CFRE

63  COMMUNICATIONS
The Global Extent of Social Media
By Lisa M. Chmiola, CFRE, and David Tinker, CFRE

65  DONOR RELATIONS
Telling Stories About the Good Being Done
By Lynda McDaniel

68  AFP CENTRAL
Goings-on at AFP

71 AP RESOURCES
Your Fundraising Resource Marketplace

72  ONE-ON-ONE
David Disend, CFRE

Subscriptions & Reprint Requests

Click here to read the 
digital Winter 2014 Advancing Philanthropy

Advertisers in this Issue

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DonorPerfect Fundraising Software

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Note: Advertisements and advertorials in Advancing Philanthropy do not constitute, nor should they imply, an endorsement by AFP.





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