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Advancing Philanthropy November / December 2012

Ideas & Strategies from the Association of Fundraising Professionals


Collective Impact!

Advertisers in this issue

This Month's Articles:

Cover

12  LOCAL FOCUS AND INTERNATIONAL GOALS
Insights From AFP Chair Andrea McManus, CFRE
By Mary Ellen Collins


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digital November/December 2012 Advancing Philanthropy

Features

16  REFRAMING FUNDING [Download the PDF of this Article]
How the changing landscape of funding, with multiple providers and players, affects you and your organization
By Mary A. Brumbach, Ph.D., CFRE

21  ALL TOGETHER NOW
How to ensure your collective-impact initiative succeeds through trust, relationships and communication
By Paul Lagasse

28  CASE IN POINT
How some organizations have collaborated to offer innovative and effective responses to challenges and opportunities
By Mary Ellen Collins

34  SOCIAL MEDIA AND DIRECT-RESPONSE STRATEGIES
Click, call, text, tweet, write and watch—effective strategies for fundraising and creating greater awareness of your organization
By Patrick Dorsey, Alec Stern, Danielle Brigida, Mark Davis, Casey Golden and Russell N. James III, J.D., Ph.D.

 Columns

4 PRESIDENT'S MESSAGE
Collective Impact

 Departments

5  WORTH A LOOK
Some of the latest stories and updates affecting nonprofit professionals

42  YOUR CAREER
Knowing What Motivates Donors and Volunteers
By Kevin Warneke, Ph.D.

45  PROSPECT DEVELOPMENT [Download the PDF of this Article]
Is Social Media Transforming Philanthropy?
By Sally Boucher, CFRE

50  MANAGEMENT TRENDS
Ten Questions to Ask Before Committing to Serve on a Nonprofit Board
By Amy Towery, CFRE

52  PHILANTHROPIC PLANNING
Start With ‘Why’
By Margaret May Damen, CFP®, CLU®, ChFC®, CDFA, CAP®

55  NEXT
Creating Movements, One Life at a Time
By Lisa MacDonald

58  DONOR RELATIONS
Having a Clear Vision
By Lynda McDaniel

62  INCLUSIVENESS
Only Improving With Age
By Sophie W. Penney, Ph.D.

65  BEST BETS
Staying Focused on Your Plan
By Stephanie Cory, CAP®, CFRE

66  WHAT’S WORKING
The Salvation Army U.K. 2010 Christmas Appeal

68  AP RESOURCES
Your Fundraising Resource Marketplace

69  AFP CENTRAL
Goings-on at AFP

72  ONE-ON-ONE
Unyong Nakata, MBA

Subscriptions & Reprint Requests

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digital November/December 2012 Advancing Philanthropy

Advertisers in this Issue

Advanced Solutions International Inc.

Blackbaud

CCS

CFRE International

Click & Pledge

DonorPerfect Fundraising Software

North Park University

NYU Heyman Center

PacNet Services Ltd.

RuffaloCODY

Schultz & Williams Inc.

UMB Financial Corp.

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