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Advancing Philanthropy September / October 2012

Ideas & Strategies from the Association of Fundraising Professionals

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This Month's Articles:

Cover

16  POINT OF IMPACT
How to use outcomes to appeal to an important and often undiscovered group of donors
By Paul Lagasse

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digital September/October 2012 Advancing Philanthropy

Features

 23  BEYOND THE BOTTOM LINE [Download the PDF of this Article]
How you can help your board better evaluate fundraising effectiveness
By Mary Ellen Collins

30  5 STARS!
How the stories of your organization’s impact can influence donors and giving
By Perla Ni

36  NONPROFIT FINANCE
Learn new ideas for charity finance in Canada, how to determine your nonprofit’s financial health and the latest information on sustainable investing—aligning money with values. Also, are nonprofits financially literate?

 Columns

2 CHAIR'S MESSAGE
New Rules for Finding Success

 Departments

4  WORTH A LOOK
Some of the latest stories and updates affecting nonprofit professionals

10  ETHICS
Finding Help

12  TECHNOLOGY
Mobile Momentum—More Than Giving
By Ron Vassallo

42  YOUR CAREER [Download the PDF of this Article]
Using Your Charity’s Brand to Influence Donors
By Elizabeth Stebbins and Rosanne Hartman, Ph.D

45  MANAGEMENT TRENDS [Download the PDF of this Article]
Emerging Trends—How Will Your Organization Respond?
By S. Sanae Tokumura, ACFRE, APR, and Erik J. Daubert, MBA, ACFRE

48  NEXT [Download the PDF of this Article]
Conversational Capital
By Jon Duschinsky

50  BEST BETS
Never Too Small for Planned Giving
By Lorri M. Greif, CFRE

52  PHILANTHROPIC PLANNING
Generosity Shifts From Age to Age: Divided Views on Inheritance
By Bev Hutney

55  DONOR RELATIONS
A Serious Responsibility
By Lynda McDaniel

58  INCLUSIVENESS
Identity-Based Philanthropy

60  WHAT’S WORKING
You Need More Tension!
By James Read

61  AP RESOURCES
Your Fundraising Resource Marketplace

62  AFP CENTRAL
Goings-on at AFP

64 ONE-ON-ONE
Stephen M. Jakab, CFRE

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