High-Tech Donors: How Do They Give?
This is an excerpt from the July/August 2001 Advancing Philanthropy feature, "Getting Better At What We Do."
Despite the failure of many dot-coms and seeping losses among other communications and Web-based firms (see the May-June AP cover story), the United States is home to twice as many millionaires today compared with five years ago -- 7.1 million households. The 'Rich Register' lists more than 3,500 Americans with a net worth of at least $2.5 million -- and many of them are young high-tech executives who accumulated their wealth quickly, and still aren't sure what to do with it.
As fundraisers, we must connect with these potential donors or we're going to miss the boat. But we haven't known much about their giving mindset -- until now, with the publication in May 2001 of a seminal study sponsored by AFP, with funding from Dr. Robert B. Pamplin, Jr.: Agent-Animated Wealth and Philanthropy: The Dynamics of Accumulation and Allocation Among High-Tech Donors (informally known as the High-Tech Donors Study).
The purpose of the study is 'to discover and communicate how high-tech wealth holders think about and carry out philanthropy,' and it increases our understanding in four main areas of investigation:
How do the business models of high-tech wealth holders affect their philanthropic giving?
What personal, business, and social issues are unique to high-tech wealth and philanthropy?
How can fundraisers help educate high-tech donors about philanthropy?
What are the emerging problems and prospects of philanthropy in general?
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