Graphic: Arrow Join Now! Graphic: Arrow MY AFP Profile Graphic: Arrow AFP Canada Graphic: Arrow AFP Mexico Graphic: Star MAKE A GIFT
















Print PRINT Share SHARE Comment COMMENT

Action University

Action University is a new, online professional development tool for AFP members. In each weekly lesson, Action University takes a best-selling business book and summarizes it into a 10-15 minute video. Each video is accompanied by a workbook, a PDF summary, and in most cases a 45 minute webinar with the author where participants get to ask specific questions. The PDF summary will be available to the public. However, the videos, workbooks, and other materials will be exclusive member benefits, and will require you to login using your AFP username ID and password to access.

Learn more about the folks behind Action University


Action University Book Review: Week of February 24, 2014
Book: The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
Authors: Gary Keller & Jay Papasan

You want fewer distractions. The demands of work and family result in second-rate work, missed deadlines, and lots of stress. In The ONE Thing, you’ll learn to cut through the clutter, achieve better results in less time, build momentum toward your goal, stay on track and master what matters to you.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Action University Book Review: Week of January 6, 2014
Book: Give and Take: A Revolutionary Approach to Success
Author: Adam M. Grant. Ph.D.

An academic, Grant explains that added to hard work, talent, and luck, highly successful people need the ability to connect with others. Givers give more than they get, takers get more than they give, and matchers aim to give and get equally; all can succeed. Emphasis on teams and the rise of the service sector offers givers access to opportunities that takers and matchers often miss. Grant explains his principles of giver success, and with insightful stories explores the costs of giving and how givers can protect themselves, ultimately providing a new perspective on success.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Action University Book Review: Week of October 21, 2013
Book: The Leader Who Had No Title: A Modern Fable on Real Success in Business and in Life
Author: Robin Sharma

Robin Sharma provides the keys to to help you get to your absolute best while helping your organization break through to a dramatically new level of success in these wildly uncertain times. Learn how to work with and influence people, regardless of your position, recognize and then seize opportunities, build a great team and become a true leader, and more!

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Your Customer Creation Equation
Action University Book Review: Week of September 30, 2013
Book: The Four Agreements: A Practical Guide to Personal Freedom
Author: Don Miguel Ruiz

Don Miguel Ruiz was born into a Mexican family of traditional healers, became a surgeon in adulthood, then underwent a near-death experience that made him reexamine his life, his beliefs. His series of four "agreements" are detailed: Be impeccable with your word. Don't take anything personally. Don't make assumptions. Always do your best. It's the how and why one should do these things that make The Four Agreements worth reading and remembering.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Your Customer Creation Equation
Action University Book Review: Week of September 16, 2013
Book: The 21 Irrefutable Laws of Leadership Workbook
Author: John C. Maxwell

What would happen if a top expert with more than 40 years of leadership experience were willing to distill everything he had learned into a handful of life-changing principles just for you? It would change your professional development…and life. John C. Maxwell has done exactly that in The 21 Irrefutable Laws of Leadership, combining insights learned from his thirty-plus years of leadership successes and mistakes with observations from across all professional worlds.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
The Collaborative Organization
Action University Book Review: Week of August 19, 2013
Book: The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools
Author: Jacob Morgan

While there are few guarantees in business these days, there is one simple truth we can all agree upon: Companies that embrace social and collaborative technologies and strategies stand the best chances of succeeding; those who don’t will fail. So how do you get the most out of these world-changing tools and how do you develop strategies to succeed? Start where it all begins—with your employees, says Jacob Morgan. In this nuts-and-bolts guide, Morgan provides the information, insight, and strategic framework you need to use emergent collaborative software behind your company's firewall to solve business problems, unearth new opportunities, and drive innovation.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Your Customer Creation Equation
Action University Book Review: Week of August 5, 2013
Book:Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist™
Authors: Brian Massey

Your Customer Creation Equation shows you how to truly achieve real results from your website. By walking the reader through five online formulas ("customer creation equations"), Brian Massey reveals how to determine the best formula your own particular business or organization structure and how to optimize it for stellar results.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Unstoppables
Action University Book Review: Week of July 29, 2013
Book: The UnStoppables: Tapping Your Entrepreneurial Power
Authors: Bill Schley

In The UnStoppables, Bill Schley shows how the best practitioners think continuously about two things: The Big Picture and the Little Picture—essence and essentials. The essentials are the business and financial mechanics required of any working enterprise. But the essence is the emotional mechanics to deal with obstacles, risk, fear and failure. Mastering the emotional mechanics is how entrepreneurs succeed and winners win. This is how you capture the unlimited power of entrepreneurship to spark a successful start-up or revitalize a mature organization.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Talk Less, Say More
Action University Book Review: Week of July 8, 2013
Book: Talk Less, Say More: Three Habits to Influence Others and Make Things Happen
Authors: Connie Dieken

Talk Less, Say More is a revolutionary guide to 21st-century communication skills to help you be more influential and make things happen in our distracted, attention-deficit affected world. It's full of specific tips and take-aways to ensure that you're fully heard, clearly understood, and will ignite positive action in any business or social situation.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Contagious
Action University Book Review: Week of June 17, 2013
Book: The Advantage: Why Organizational Health Trumps Everything Else In Business
Authors: Patrick M. Lencioni

There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? Patrick Lencioni argues that the seminal difference between successful organizations and mediocre ones actually has more to do with how healthy they are. Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified. This book provides leaders with a groundbreaking, approachable model for achieving organizational health.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Contagious
Action University Book Review: Week of June 3, 2013
Book: Contagious: Why Things Catch On
Authors: Jonah Berger

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Bringing Out the Best in Others
Action University Book Review: Week of May 6, 2013
Book: Bringing Out the Best in Others!: 3 Keys for Business Leaders, Educators, Coaches and Parents
Authors: Thomas Connellan

How birth order affects personality is always a hot debate, and Connellan smartly turns the discussion into a business how-to book, noting that standout achievers tend to be firstborn, as they enjoy the richest blend of positive expectations, extra responsibilities and frequent feedback from his or her parents. Use those three factors to motivate your staffers—treat them all as "firstborns" with unlimited potential, essentially—and you'll boost their output.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Happy Hour
Action University Book Review: Week of April 22, 2013
Book: Happy Hour is 9 to 5 - How to Love Your Job, Love Your Life and Kick Butt at Work
Authors: Alexander Kjerulf

Love your job and you'll be more productive, creative and motivated. You'll also be happier in life. Similarly, happy companies find they are more efficient, innovative and make more money than their unhappy competitors. The book is for anyone who wants to be happy at work - whether you are an employee or a manager; a new hire or a grizzled veteran; work in a small startup, a huge corporation or the public sector; it will give you everything you need to make work fun, inspiring and energizing.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Motivation Myth
Action University Book Review: Week of March 11, 2013
Book: The Motivation Myth: The Simple Yet Powerful Key to Unlock Human Potential and Create Inspired Performance and Achievement (CreateSpace Independent Publishing Platform )
Authors: Mattison Grey & Jonathan Manske

Most people believe praise, appreciation, and compliments are great ways to motivate and inspire people. That is a myth, says Mattison Grey and Jonathan Manske. Fortunately, there is an alternative: acknowledgement. This communication tool is the cure for underperformance, lack of self-confidence, and ineffective motivation techniques. Acknowledgement effectively produces the results - increased performance, motivation and inspiration, and improved self-confidence - these other communication tools try to accomplish but do not.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
The Challenger
Action University Book Review: Week of January 22, 2013
Book: The Challenger Sale: Taking Control of the Customer Conversation (Portfolio Hardcover )
Authors: Matthew Dixon & Brent Adamson

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale ideas and solutions. The authors' study found that while every average sales rep in the world falls into one of five distinct profiles, only one—the Challenger—delivers consistently high performance. Challengers approach clients and customers with unique insights, and tailor their message to the specific needs and objectives of the person they are addressing. The things that make Challengers unique are replicable and teachable across your organization.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
The Social Era
Action University Book Review: Week of January 7, 2013
Book: Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word (McGraw-Hill)
Author: Mark Bowden

Whether calling on a potential client for the first time, delivering a presentation, analyzing a client's needs, or making a sale, how the message is delivered matters as much as—or more than—what's being said. Winning Body Language for Sales Professionals unlocks the secrets of nonverbal communication to give sales specialists an unbeatable advantage.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
The Social Era
Action University Book Review: Week of December 17, 2012
Book: 11 Rules for Creating Value in the Social Era (Harvard Business Review Press)
Author: Nilofer Merchant

The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that? In 11 Rules for Creating Value in the Social Era, social strategist and insightful blogger Nilofer Merchant argues that “social” is much more than “media.” Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. This ebook offers new rules for creating value, leading, and innovating in our rapidly changing world. These social era rules are both provocative and grounded in reality—they cover thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields that power; and soliciting community investment in an idea so that it can take hold and grow.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Likeable Business
Action University Book Review: Week of December 10, 2012
Book: Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver (McGraw-Hill)
Author: Dave Kerpen

You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today’s hyperconnected society: if your business isn’t likeable, it will fail. Dave Kerpen knows how important it is for a business to be liked—by customers, employees, stakeholders, and the general public. Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns you’ll get when you gain the trust of your customers and stakeholders. In today’s social media world, it literally pays to be likeable.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Today We Are Rich
Action University Book Review: Week of November 26, 2012
Book: Today We Are Rich: Harnessing the Power of Total Confidence (Tyndale House Books)
Author: Tim Sanders

In Today We Are Rich, you'll join Tim Sanders on his journey as he weaves together heartwarming tales of hardship and triumph with fundamental lessons of building confidence. Tim details his own challenges and the struggles of those close to him, turning them into parables on the endurance and power of the human spirit. Not only will you be moved by his stories, you'll learn the steps you need to take to overcome any obstacle and persevere, even in the face of today's always-on media and internet society.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
The 80/20 Principle
Action University Book Review: Week of November 12, 2012
Book: The 80/20 Principle: The Secret to Achieving More with Less (Crown Business)
Author: Richard Koch

In 1897, Italian economist Vilfredo Pareto observed that the distribution of wealth was predictably unbalanced. Over the years, Pareto's observation has become known as the 80/20 principle. Now, Richard Koch takes a fresh look at the 80/20 principle and finds that the basic imbalance observed by Pareto 100 years ago can be found in almost every aspect of modern life. Whether you're investing in stocks, analyzing company sales, or looking at the performance of a Web site, you'll find that it's usually 20 percent that produces 80 percent of the total result. This means 80 percent of what you do may not count for much. Koch helps you to identify that 20 percent and shows you how you can get more out of your business, and life, for less.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Succeed
Action University Book Review: Week of October 22, 2012
Book: Succeed: How We Can Reach Our Goals (Hudson Street Press)
Author: Heidi Grant Halvorson

Social psychologist Halvorson, a blogger for Psychology Today and assistant professor of psychology at Lehigh University, tackles attainment of goals in every area of life from relationships to sports. Halvorson sidesteps conventional notions about achieving success, particularly the idea that one should imagine oneself achieving goals easily. The ideal, Halvorson says, is to think positively about achieving one's goals but to think realistically about the effort that will be required to achieve them.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Pitch Anything
Action University Book Review: Week of October 8, 2012
Book: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal (McGraw-Hill)
Author: Oren Klaff

Creating and presenting a great pitch isn't an art—it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience—and you'll have more funding and support than you ever thought possible.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Managing Right
Action University Book Review: Week of September 17, 2012
Book: Managing (Right) for the First Time (RockBench Publishing Corp.)
Author: David C. Baker

Managing (Right) for the First Time is intended as a field guide for first time managers, or for managers who want to begin doing a better job. The author worked closely with 600+ companies and interviewed more than 10,000 employees, then summarized the findings in an interesting and eminently readable form. Read this book and you're likely to understand management and leadership like you never have before, but also learn very practical steps toward becoming a better manager and leader.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Humanize
Action University Book Review: Week of September 3, 2012
Book: Humanize: How People-Centric Organizations Succeed in a Social World (Que)
Authors: Jamie Notter & Maddie Grant

Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media’s growth and applies them to the way we lead and manage our organizations. Leading organizational consultants Jamie Notter and Maddie Grant help you change your organization, from the culture down to individual behavior, in ways that make it more human—and more effective.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Quiet
Action University Book Review: Week of August 6, 2012
Book: Influence: Science and Practice (Prentice Hall)
Author: Robert B. Cialdini

What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his bestselling book, Robert Cialdini, former salesperson, fundraiser, and advertiser, and current professor of social psychology, examines the science and practice of persuasion and compliance.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Quiet
Action University Book Review: Week of July 2, 2012
Book: Quiet: The Power of Introverts in a World That Can't Stop Talking (Crown)
Author: Susan Cain

In our culture, which emphasizes group work, everything seems geared toward extroverts. With Quiet: The Power of Introverts in a World That Can’t Stop Talking, Susan Cain explores introversion through psychological research old and new, personal experiences, and even brain chemistry. By delving into introversion, Cain also seeks to find ways for introverts and extroverts to better understand one another--and for introverts to understand their own contradictions, such as the ability to act like extroverts in certain situations. Highly accessible and uplifting for any introvert—and any extrovert who knows an introvert (and over one-third of us are introverts)—Quiet has the potential to revolutionize the “extrovert ideal.”

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
The Art of the Start
Action University Book Review: Week of June 18, 2012
Book: The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Author: Guy Kawasaki

Kawasaki draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with "GIST" ("great ideas for starting things"), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
The Innovator's DNA
Action University Book Review: Week of June 11, 2012
Book: High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce (AMACOM)
Author: Micah Solomon

In an age of social media, smartphones, self-service, and six-second attention spans, High-Tech, High-Touch Customer Service throws your business a lifeline. Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment--lashing out at those that don't. But take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal customer base that allows you to survive--and thrive. And High-Tech, High-Touch Customer spells out surefire strategies for success in a clear, entertaining, and practical way.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
The Innovator's DNA
Action University Book Review: Week of June 4, 2012
Book: The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators (Harvard Business Review Press)
Authors: Jeff Dyer, Hal Gregersen, and Clayton M. Christensen

In The Innovator’s DNA, the authors build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact. By identifying behaviors of the world’s best innovators, they outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting. Once you master these competencies, the authors explain how to generate ideas, collaborate to implement them, and build innovation skills throughout the organization to result in a competitive edge.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Good Strategy Bad Strategy
Action University Book Review: Week of May 28, 2012
Book: Good Strategy Bad Strategy: The Difference and Why It Matters (Crown Business)
Author: Richard Rumelt

Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school or nonprofit, or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” He debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.”

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Funky Business Forever
Action University Book Review: Week of May 14, 2012
Book: Funky Business Forever: How to Enjoy Capitalism (Financial Times Management)
Authors: Jonas Ridderstrale & Kjell Nordstrom

A book by two Swedish academics sporting shaved heads and wearing black. Hip enough. But what makes Funky Business worth reading is not so much the novelty of the authors' argument, which posits that in an oversupplied world, ideas are what separate successful companies and individuals from failures. Rather, it's the vitality of their argument and the rhythm of their language that make their ideas so compelling, as well as their call for unpredictable, surprising and funky business.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 

 
Uncertainty
Action University Book Review: Week of May 7, 2012
Book: Uncertainty: Turning Fear and Doubt into Fuel for Brilliance (Portfolio Hardcover)
Author: Jonathan Fields

Properly understood and harnessed, fear and uncertainty can become fuel for creative genius rather than sources of pain, anxiety, and suffering. In business, art, and life, creating on a world-class level demands bold action and leaps of faith in the face of great uncertainty. But that uncertainty can lead to fear, anxiety, paralysis, and destruction. It can keep you from taking the risks necessary to do great work and craft a deeply-rewarding life. And it can bring companies that rely on innovation grinding to a halt. That is, unless you know how to use it to your advantage.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Predictably Irrational
Action University Book Review: Week of April 30, 2012
Book: Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Harper Perennial)
Author: Dan Ariely

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless: They're systematic and predictable—making us predictably irrational.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
The Referral Engine
Action University Book Review: Week of April 16, 2012
Book: The Referral Engine: Teaching Your Business to Market Itself (Portfolio)
Author: John Jantsch

As lean times force businesses to reduce advertising and marketing budgets, more and more companies are trying to develop new clients through word-of-mouth referrals. Jantsch champions such an approach, asserting that many widely referred businesses do very little when it comes to traditional advertising and that happy customers and actively engaged partners account for a great deal of their efforts. According to Jantsch, referral behavior is a primal activity rooted in our survival instinct and satisfying our need to connect with other people and mint social currency. Jantsch offers practical solutions on how to build a powerful referral engine by developing a systematic, consistent, and replicable approach and exploiting content, using social networking, and building strategic partnerships.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Ultimate Sales Letter
Action University Book Review: Week of April 9, 2012
Book: Cause Marketing for Nonprofits: Partner for Purpose, Passion and Profits (Wiley)
Author: Jocelyne Daw

Cause Marketing for Nonprofits captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. This book provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Ultimate Sales Letter

Action University Book Review: Week of April 2, 2012
Book: The Mesh: Why the Future of Business Is Sharing (Portfolio Hardcover)
Author: Lisa Gansky

Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root-one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will soon dominate the future of business. Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Ultimate Sales Letter

Action University Book Review: Week of March 26, 2012
Book: The Flinch (The Domino Project)
Author: Julien Smith

The idea is simple: your flinch mechanism can save your life. It short-circuits the conscious mind and allows you to pull back and avoid danger faster than you can even imagine it’s there. But what if danger is exactly what you need, and facing the flinch is one of the best way to get what you want? Learn how to challenge and change your perceptions, alter your habits and reflexes, and ultimately reap the rewards of doing so.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Ultimate Sales Letter

Action University Book Review: Week of March 19, 2012
Book: The Ultimate Sales Letter: Attract New Customers. Boost your Sales (Adams Media)
Author: Dan S. Kennedy

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
The Slight Edge

Action University Book Review: Week of March 12, 2012
Book: The Slight Edge: Secret to a Successful Life (Momentum Media)
Author: Jeff Olson

The Slight Edge is a way of thinking, a way of processing information that enables you to make the daily choices that will lead you to the success you desire and shows you how to create powerful results from the simple daily activities of your life, by using tools that are already within you. It is “the key” that will make all the other how-to books and self-help information that you read, watch and hear actually work.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
The Synergist

Action University Book Review: Week of March 5, 2012
Book: The Synergist: How to Lead Your Team to Predictable Success (Palgrave Macmillan)
Author: Les McKeown

Why do so many teams fail to perform, achieving compromise at best and gridlock at worst? And what does it take to end this gridlock? Wall Street Journal bestselling author and speaker Les McKeown shows how to take any team from gridlock to world class success.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Seven Lessons

Action University Book Review: Week of February 27, 2012
Book: Seven Lessons for Leading in Crisis (J-B Warren Bennis Series)
Author: Bill George

One of the country's most trusted leaders offers time-tested and real world advice for leading in economic hard times. The former CEO of Medtronic draws from his own in-the-trenches experience and lessons from leaders who have weathered tough economic storms, and shows you specifically what one must do to become strong and survive any crisis.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
The Synergist

Action University HowTo Guide: Week of February 20, 2012
Book: The Synergist: How to Lead Your Team to Predictable Success (Palgrave Macmillan)
Author: Les McKeown

Why do so many teams fail to perform, achieving compromise at best and gridlock at worst? And what does it take to end this gridlock? Wall Street Journal bestselling author and speaker Les McKeown shows how to take any team from gridlock to world class success.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Read This Before Our Next Meeting

Action University Book Review: Week of February 13, 2012
Book: Read This Before Our Next Meeting (The Domino Project)
Author: Al Pittampalli

How many times have you dreaded going to a meeting either because you viewed it as a waste of time or because you weren’t prepared. Dread no longer: Read This Before Our Next Meeting not only explains what’s wrong with “the meeting,” and meeting culture, but suggests how to make meetings more effective, efficient, and worthy of attending.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Winning with Customers

Action University Book Review: Week of February 6, 2012
Book: Winning with Customers: A Playbook for B2B (Wiley)
Author: D. Keith Pigues & Jerry D. Alderman

Companies and organizations are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Drinking from the Firehose

Action University Book Review: Week of January 23, 2012
Book: Drinking from the Fire Hose: Making Smarter Decisions Without Drowning in Information (Portfolio Hardcover)
Authors: Christopher J. Frank & Paul F. Magnone

Information is essential to making intelligent decisions, but more often than not, it simply overwhelms us. It's like trying to drink from a fire hose. The question isn't how to make it stop, but rather what to do with this information. The solution proposed by Christopher Frank and Paul Magnone sounds deceptively simple: Learn how to ask the right questions at the right time. Whatever field you're in, asking smarter questions will expose you to new information, point you to connections between seemingly unrelated facts, and open new avenues of discussion with your colleagues.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
3rd Alternative

Action University Book Review: Week of January 16, 2012
Book: The 3rd Alternative: Solving Life's Most Difficult Problems (Free Press)
Author: Stephen R. Covey

There are many methods of “conflict resolution,” but most involve compromise, a low-level accommodation that stops the fight without breaking through to amazing new results. The 3rd Alternative is about more than just an armistice—it’s about creating a new and improved reality, a "3rd Alternative" that moves beyond your way or my way to a higher and better way that allows both parties to emerge from debate in a far better place than either had envisioned.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Obliquity

Action University Book Review: Week of January 9, 2012
Book: Obliquity: Why Our Goals Are Best Achieved Indirectly (Penguin Press HC)
Author: John Kay

Using dozens of practical examples, esteemed economist John Kay proves a notion that feels at once paradoxical and deeply commonsensical: The best way to achieve any complex or broadly defined goal is the indirect way. As Kay points out, we rarely know enough about the intricacies of important problems to tackle them head-on. We can learn about our objectives and how to achieve them only through a gradual process of risk taking and discovery-what Kay calls obliquity.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Businesss Stripped Bare

Action University Book Review: Week of January 2, 2012
Book: Little Bets: How Breakthrough Ideas Emerge from Small Discoveries (Free Press)
Author: Peter Sims

In Little Bets, Peter Sims explains how successful people achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas. Rather than believing they have to start with a big idea or plan a whole project out in advance, they make a series of little bets about what might be a good direction, learning from lots of little failures and from small but highly significant wins that allow them to happen upon unexpected avenues and arrive at extraordinary outcomes.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Businesss Stripped Bare

Action University Book Review: Week of December 19, 2011
Book: BrandWashed: Why the Shopper Matters More Than What You're Selling (CreateSpace)
Author: Sarah A. O'Leary

BrandWashed delivers concrete advisement to help all businesses and organizations, great and small, identify and capture the attention of their target audiences efficiently and cost effectively.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Businesss Stripped Bare

Action University Book Review: Week of December 12, 2011
Book: Start with Why: How Great Leaders Inspire Everyone to Take Action (Portfolio Hardcover)
Author: Simon Sinek

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea "The Golden Circle," and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with "why."

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Businesss Stripped Bare

Action University Book Review: Week of December 5, 2011
Book: Peak: How Great Companies Get Their Mojo from Maslow (Jossey-Bass)
Author: Chip Conley

After fifteen years of growth, Chip Conley's hotel company was suddenly undercapitalized and overexposed in the post-dot.com, post-9/11 economy. For relief and inspiration, Conley turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. Conley explains how to understand the motivations of employees, customers, bosses, and investors, and use that understanding to foster better relationships and build an enduring and profitable corporate culture.

  • Quick Summary: Peak

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 
Businesss Stripped Bare

Action University Book Review: Week of November 29, 2011
Book: Business Stripped Bare: Adventures of a Global Entrepreneur (Virgin Books)
Author: Richard Branson

Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.

  • Quick Summary: Business Stripped Bare
  • Register for Next Free Author Webinar: Lessons from Fascinate with Sally Hogshead (Friday, Dec 9, 2011 9:30-10:30 AM EST)
    Sally reveals the seven triggers to persuasion and captivation. Learn the lessons that some of the world's biggest brands and most successful entrepreneurs know about fascinating an audience.

Members: Login now to view the video summary of this book, download the accompanying workbook, and access additional information!

 



4300 Wilson Blvd, Suite 300, Arlington, VA 22203 • 703-684-0410 | 800-666-3863 | Fax: 703-684-0540
©2009 AFP. This site content may not be copied, reproduced or redistributed without prior written
permission from the Association of Fundraising Professionals or its affiliates.
Privacy Policy | Feedback | Contact Us | Advertise with Us