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Resources for AFP Members Who Teach in Colleges and Universities

(Jan. 8, 2007) AFP has developed new educational materials to assist those AFP members who teach fundraising and nonprofit management programs in seminars and institutions of higher education.

The materials, which cover annual giving, major and capital giving, communications and development office operations, include matrices, exercises, case studies and puzzles. They were created by the Higher Education Work Group of the AFP Professional Advancement Division, led by Carol J. Numrich, CFRE, principal with Numrich & Associates in Pasadena, Calif., and Robbe Healey, ACFRE, senior member of Farr Healey Consulting LLC in Exton, Pa.

“The addition of this new and sophisticated material brings together the brightest and best in the fundraising profession, and is yet another vehicle for outstanding professionals to share with others,” Numrich said.

“These resources integrate the experiences of many AFP members who serve as faculty, as well as practical best-practice examples from professionals from diverse practice areas,” added Healey, who also serves as vice chair of the Professional Advancement Division. “We are pleased to provide them for our colleagues.”

The materials are available on the AFP website under Education and Career Development/Resources for Educators.

The materials are grouped by category:

Annual Giving

  1. Higher Education Workgroup Annual Giving Exercises Grid
  2. Case Statement Exercise I, Role of the Case Statement
  3. Case Statement Exercise II, Using Donor Motivations
  4. Case Statement Exercise III, 40-minute In-class Exercise
  5. Direct-Mail Package Review Exercise
  6. Donor Motivations Exercise
  7. Responding to a Solicitation Exercise

Communications and Marketing

  • Matrix Correlation of Classroom Exercises with Program Level and Pedagogy

Development Office Operations

  • Development Office Procedures Exercises

Major and Capital Giving

  1. Capital/Major Gifts Case Statement Evaluation Exercise
  2. Major Gifts Exercise
  3. Capital/Major Gifts Word Puzzles

The Division plans to add to these materials as new exercises are developed. If you have teaching ideas you’ve used successfully and would be willing to share, please contact the AFP Professional Advancement Division at

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