AFP Donor Retention: A Self-Assessment Workshop (Formerly Planning to Keep your Donors)
- AFP Planning To Keep Your Donors Schedule
- AFP Planning To Keep Your Donors Flyer
- AFP Planning To Keep Your Donors Host Toolkit
About the Workshop
The AFP Planning to Keep Your Donors Workshop is now available for all AFP chapters to offer to members. The workshop is based on data collected via the Fundraising Effectiveness Project. The annual survey indicates that nonprofits are losing nearly as many donors and gifts as they gain each year.
The 4-hour workshop includes small group work on a fictional case study based on real data, making the learning experience both substantive and enjoyable.
The focus of this workshop is on developing a donor retention plan based on what research indicates really works. It shows the value of tracking overall gains and losses in gifts and donors – and then using that information to develop cultivation strategies to improve donor retention.
Full participation in the AFP Planning to Keep Your Donors Workshop is applicable for 4.0 points of CFRE Credit in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Following the AFP Planning to Keep Your Donors Workshop participants will be better able to:
- Identify effective practices to retain and upgrade your donors to improve fundraising effectiveness
- Prepare a donor retention plan for your organization
- Use data from growth-in-giving reports to develop growth-related fundraising strategies
The AFP Planning to Keep Your Donors Workshop is based on data collected via the Fundraising Effectiveness Project. Its purpose is to show nonprofits the value of tracking overall gains and losses in gifts and donors – then how to use that information to develop cultivation strategies to improve donor retention.
The focus of this workshop is on developing a donor retention plan based on what research indicates really works.
Topics covered include:
- Why organizations lose donors and money
- How keeping donors increases fundraising success
- Determining the effectiveness of fundraising efforts
- Developing a successful donor retention plan
- A tool you can use even if you don’t have access to donor software
The workshop curriculum is presented through lecture, a fictional case study based on real data, and the encouragement of participant dialogue.
The AFP Planning to Keep Your Donors Workshop is designed for fundraising professionals at the intermediate to advanced level who have responsibility for donor cultivation. This may include executive directors, vice presidents for development, program managers, and leadership volunteers.
Course attendance might vary from 20-40 participants.
Hosting the Workshop:
To host the AFP Planning to Keep Your Donors Workshop, please click here to download the AFP Planning to Keep Your Donors Workshop Host Toolkit. Then, complete pages 21-22 of the Host Toolkit and send these documents via email to the Professional Advancement Coordinator at firstname.lastname@example.org or by mail to:
Professional Advancement Division
Association of Fundraising Professionals (AFP)
4300 Wilson Blvd., Suite 300
Arlington, VA 22203
The Program Coordinator at AFP IHQ will then contact the course host with more details. For more information, please contact the AFP Professional Advancement Division at email@example.com or 703-519-8494.
Location: Community Services Building, 100 W. 10th Street, Wilmington, DE 19801
Date of Class: August 16, 2017
Chapter Contact: Stephanie Cory
Chapter E-mail: firstname.lastname@example.org
Chapter Phone: (302) 729-3179
AFP Member Rate: $60
Non-Member Rate: $120