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AFP Planning to Keep Your Donors Workshop



About the Workshop

The AFP Planning to Keep Your Donors Workshop is now available for all AFP chapters to offer to members.  The workshop is based on data collected via the Fundraising Effectiveness Project.  The annual survey indicates that nonprofits are losing nearly as many donors and gifts as they gain each year.  

The 4-hour workshop includes small group work on a fictional case study based on real data, making the learning experience both substantive and enjoyable.

The focus of this workshop is on developing a donor retention plan based on what research indicates really works.   It shows the value of tracking overall gains and losses in gifts and donors – and then using that information to develop cultivation strategies to improve donor retention.

Full participation in the AFP Planning to Keep Your Donors Workshop is applicable for 4.0 points of CFRE Credit in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Workshop Objectives:

Following the AFP Planning to Keep Your Donors Workshop participants will be better able to:

  • Identify effective practices to retain and upgrade your donors to improve fundraising effectiveness
  • Prepare a donor retention plan for your organization
  • Use data from growth-in-giving reports to develop growth-related fundraising strategies

Workshop Content:

The AFP Planning to Keep Your Donors Workshop is based on data collected via the Fundraising Effectiveness Project.  Its purpose is to show nonprofits the value of tracking overall gains and losses in gifts and donors – then how to use that information to develop cultivation strategies to improve donor retention.

The focus of this workshop is on developing a donor retention plan based on what research indicates really works.

Topics covered include:

  • Why organizations lose donors and money
  • How keeping donors increases fundraising success
  • Determining the effectiveness of fundraising efforts
  • Developing a successful donor retention plan
  • A tool you can use even if you don’t have access to donor software

The workshop curriculum is presented through lecture, a fictional case study based on real data, and the encouragement of participant dialogue. 

Audience: 

The AFP Planning to Keep Your Donors Workshop is designed for fundraising professionals at the intermediate to advanced level who have responsibility for donor cultivation.  This may include executive directors, vice presidents for development, program managers, and leadership volunteers.

Course attendance might vary from 20-40 participants.

Hosting the Workshop:

To host the AFP Planning to Keep Your Donors Workshop, please click here to download the AFP Planning to Keep Your Donors Workshop Host Toolkit. Then, complete pages 21-22 of the Host Toolkit and send these documents via email to the Professional Advancement Coordinator at proadv@afpnet.org or by mail to:

Professional Advancement Division
Association of Fundraising Professionals (AFP)
4300 Wilson Blvd., Suite 300
Arlington, VA 22203

The Program Coordinator at AFP IHQ will then contact the course host with more details. For more information, please contact the AFP Professional Advancement Division at proadv@afpnet.org or 703-519-8494.

FEP firms and sponsors


Schedule of Upcoming Workshops

Upcoming Events

 

Location: Hotel Blackfoot, Calgary, AB
Date of Class: May 18, 2016
Chapter Contact: Stephanie McWilliam
Chapter E-mail: afp@telus.net
Chapter Phone: 403-297-1033
AFP Member Rate: $129 CAD
Non-Member Rate: $159 CAD
For More Information/Registration:
http://afpcalgary.afpnet.org/

Location: WHRO, Hampton Blvd, Norfolk, VA
Date of Class: June 2, 2016
Chapter Contact: Allison Bough, MBA, CFRE
Chapter E-mail: Allison.Bough@sparknonprofit.com
Chapter Phone: 757-581-0054
AFP Member Rate: $60
Non-Member Rate: $90
More Information/Registration:
http://afp-hr.cvent.com/KeepYourDonors

Location: Nova Southeastern University, Fort Lauderdale, FL
Date of Class: June 14, 2016
Chapter Contact: Andria Cunningham
E-mail: acunningham@nova.edu
Phone: 954-262-5007
AFP Member Rate: $60
Non-Member Rate: $120
For More Information/Registration: http://www.afpbroward.org/index.cfm?fuseaction=events.details&content_id=105 

Location: Founders Hall at Charles Towne Landing, Charleston, SC
Date of Class: June 20, 2016
Contact: Lilia Correa
E-mail: lcorrea@tuw.org
Phone: 843-442-6514
AFP Member Rate: $99
Non-Member Rate: $99
More Information/Registration:
http://afplowcountry.afpnet.org/content.cfm?ContentItemID=120583&navItemNumber=5337



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