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AFP Planning to Keep Your Donors Workshop

About the Workshop:

The AFP Planning to Keep Your Donors Workshop is now available for all AFP chapters to offer to members.  The workshop is based on data collected via the Fundraising Effectiveness Project.  The annual survey indicates that nonprofits are losing nearly as many donors and gifts as they gain each year.  

The 4-hour workshop includes small group work on a fictional case study based on real data, making the learning experience both substantive and enjoyable.

The focus of this workshop is on developing a donor retention plan based on what research indicates really works.   It shows the value of tracking overall gains and losses in gifts and donors – and then using that information to develop cultivation strategies to improve donor retention.

Full participation in the AFP Planning to Keep Your Donors Workshop is applicable for 4.0 points of CFRE Credit in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Schedule of Upcoming Workshops:

Upcoming Events

Location: San Francisco, CA
Date of Class: August 6, 2014
Chapter Contact: Elizabeth Seja Min, Exec, Director, AFP Golden Gate
Chapter E-mail: esejamin@afp-ggc.org
Chapter Phone: 415-404-6501
AFP Member Rate: $120
Non-Member Rate: $200

Location: Waukesha, WI
Dates: August 13, 2014 (NOTE: 2 workshops same day)
Chapter Contact: Jenni Collins
E-mail: jcollins@mplfoundation.org
Phone: 608-266-6318 or 608-261-9691
AFP Member Rate: $140
Non-Member Rate: $160

Past Events

Location: Lihue, HI
Dates: February 1, 2013
AFP Member Rate: $60
Non-Member Rate: $120
Chapter Contact: Daryl Edwards
Phone: 808-246-0233
Chapter Email: daryl@ischool.org  

Location: St. Louis, MO
Dates: March 20, 2013
AFP Member Rate: $79
Non-Member Rate: $149
Chapter Contact: Beth Krumm
Phone: 314-265-3306
Chapter Email: bkmizzou@gmail.com

Location: San Diego, CA
Dates: April 6, 2012; 8:00am – 12:00pm P.T.
Rate with Full Conference Registration: $90
Rate without Full Conference Registration: $180
Click here for more information and to register!

Location: Des Moines, IA
Dates: June 10, 2013
AFP Member Rate: $60
Non-Member Rate: $120
Chapter Contact: Leslie Garman, CFRE
Phone: 515-961-6221
Chapter Email: lgarman@dmmo.org  

Location: Naples, FL
Dates: September 26, 2013
AFP Member Rate: $60
Non-Member Rate: $120
Chapter Contact: Elizabeth Hinkle
Phone: 239-877-6261
Chapter Email: elizabeth.hinkle@gmail.com  

Location: El Paso, TX
Dates: October 9, 2013
AFP Member Rate: $40
Non-Member Rate: $65
Chapter Contact: Marsha Baray
Phone: 915-494-1326
Chapter Email: mbaray@sotx.org 

Location: San Antonio, TX
Dates: March 22, 2014
Rate with Full Conference Registration: $90
Rate without Full Conference Registration: $180
Click here for more information and to register!

Location: Minneapolis, MN
Dates: April 16, 2014
AFP Member Rate: $60
Non-Member Rate: $100
Chapter Contact: Kathi Schlieff
Phone: 763-235-6483
Chapter Email: kschlieff@miaa.org

 

Workshop Objectives:

Following the AFP Planning to Keep Your Donors Workshop participants will be better able to:

  • Identify effective practices to retain and upgrade your donors to improve fundraising effectiveness
  • Prepare a donor retention plan for your organization
  • Use data from growth-in-giving reports to develop growth-related fundraising strategies

Workshop Content:

The AFP Planning to Keep Your Donors Workshop is based on data collected via the Fundraising Effectiveness Project.  Its purpose is to show nonprofits the value of tracking overall gains and losses in gifts and donors – then how to use that information to develop cultivation strategies to improve donor retention.

The focus of this workshop is on developing a donor retention plan based on what research indicates really works.

Topics covered include:

  • Why organizations lose donors and money
  • How keeping donors increases fundraising success
  • Determining the effectiveness of fundraising efforts
  • Developing a successful donor retention plan
  • A tool you can use even if you don’t have access to donor software

The workshop curriculum is presented through lecture, a fictional case study based on real data, and the encouragement of participant dialogue. 

Audience: 

The AFP Planning to Keep Your Donors Workshop is designed for fundraising professionals at the intermediate to advanced level who have responsibility for donor cultivation.  This may include executive directors, vice presidents for development, program managers, and leadership volunteers.

Course attendance might vary from 20-40 participants.

Hosting the Workshop:

To host the AFP Planning to Keep Your Donors Workshop, please click here to download the AFP Planning to Keep Your Donors Workshop Host Toolkit. Then, complete pages 21-22 of the Host Toolkit and send these documents via email to the Professional Advancement Coordinator at proadv@afpnet.org or by mail to:

Professional Advancement Division
Association of Fundraising Professionals (AFP)
4300 Wilson Blvd., Suite 300
Arlington, VA 22203

The Program Coordinator at AFP IHQ will then contact the course host with more details. For more information, please contact the AFP Professional Advancement Division at proadv@afpnet.org or 703-519-8494.

FEP firms and sponsors



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