AFP WI, Greater Madison Chapter: Chapter Meeting & Lunch - Direct MarketingMarch 19, 2013
Direct Marketing: How to Target your Fundraising Letters & Emails
At the March AFP Greater Madison meeting our moderated panel will be discussing the nuts-and-bolts of direct marketing, along with strategies. They will present case studies of their use, (or planned use), of various forms of direct marketing, (i.e., direct mail, email, text messaging, Facebook, etc.), and share the outcomes and what they’ve learned.
Deb Peterson, Marketing Manager, UW Foundation
Debbi Peterson is the Marketing Manager at the University of Wisconsin Foundation where she directs Foundation marketing efforts focused on campus priorities. Working closely with Communications, New Media, and campus partners she helps develop integrated marketing programs such as the innovative 2012 Share the Wonderful Annual Fund Campaign of which she is project manager.
Fairly new to Madison and Wisconsin Debbi’s experience is diverse in the marketing and graphic arts industry crossing over from the corporate world of brand management to higher education non-profit challenges. Debbi likes the variety and learning opportunities at the UW-Madison and finds that she is never bored. Debbi is a graduate of Colorado State University and the Colorado Institute of Art.
Jan Viney, Development Director, Dane County Humane Society
I accepted the position of Development Director at Dane County Humane Society in 2008. My team and I are responsible for achieving goals in the following areas: annual giving (donation appeals, grants, and fundraising), major donor engagement, business support, community outreach and public relations.
Prior to this position, I have had a variety of professional positions including project management, computer consulting and teaching at the secondary and post-secondary levels. This background, combined with my passion for animals, makes my current position truly a ‘dream job’. I am motivated by making a difference. In my short tenure a DCHS, I have lead efforts to generate more revenue (doubled revenue from 2009 to 2012), increase donor engagement and involvement in our mission, and elevate community awareness of our programs and services.
Amy Mertz, Communications Consultant
Amy Mertz is an independent public relations specialist serving local companies and nonprofit organizations. After spending 15 years as an editor and writer at The Capital Times followed by the Wisconsin State Journal, she served as communications coordinator at Madison Children's Museum from 2010-12. She now coordinates media relations, PR, social media and more for a dozen local clients. Amy graduated from UW-Madison in 1998 with a B.A. in journalism and women's studies, and resides in Mount Horeb with her husband and two daughters. Ten years ago she grew tired of sitting at a desk five days a week, so she returned to college to earn training in massage therapy and now enjoys a rewarding second career as well.
Tuesday, March 19, 2013
Nakoma Country Club
Registration & Networking: 11:30 AM - 12:00 PM
Lunch & Panel: 12:00 PM - 1:30 PM