AFP IN, Northeast Chapter: Tom Ahern and Simone Joyaux: One Day. Two Programs.March 8, 2018
Tom and Simone One Day Workshop: March 8, 2018
One Day. Two Programs.
7:30 a.m. Registration/Lite Breakfast
8-11:30 a.m. Simone Joyaux
The Donor's Journey - Not Yours! Creating Extraordinary Experiences
Do you sit in your office and plot the donor’s journey? Do your donors follow that journey? And what’s a donor journey, anyway?! Can’t they just send money without all this other stuff?
Of course, you and I know that there’s more to giving money than just giving money.
You know that loyalty and lifetime value drive business success – and that includes fundraising. But how about your boss and board and your staff colleagues? Do they know the truth – and facts, too?Together we’ll define destinations, draw maps, explore meaningful detours, figure out the best directions for bosses and boards and – even the finance and program staff!
11:30 - 12:15: Lunch
12:15-12:45: Quiz Show with Simone and Tom
1:15 - 4:45: Tom Ahern
Storytelling for Fundraisers: It Ain't All Bourbon and Whittlin' in Your Rocker
Experts scream: "Tell stories! You'll raise more money!" Yes, but.... While stories ARE the vivid, evocative, empathy-arousing servants of fundraising, they are NOT all that matters. In this summary of what really matters in nonprofit storytelling, attendees will learn the HUGE and profitable difference between corporate (what most charities send) and donor communications (what few charities send, to their loss). You'll understand the neuro-scientific purpose behind before/after stories (fundraising's bread and butter). You'll discover the quick, essential art of delivering the so-called "Gift of Joy" within seconds to the donor.