AFP AZ, Greater Arizona Chapter: LIVE WEBINARJuly 22, 2014
LIVE WEBINAR: Building Donor Loyalty: How to Double Your Major Gift Revenue
presented by Rachel Muir, CFRE
Whether you have no staff or a 10-person development team, an effective major gift program can bring in more revenue than any other fundraising strategy. A healthy major gift program can bring in 80% of an organizations revenue. The key to success lies in donor retention. Retainingdonors is where fundraising profit is made, however organizations lose two out of three donors after the first gift. In a recent study 69% of nonprofits said they do not or don’t know if they have a strategy for maintaining donor loyalty and a whopping 29% admitted they do nothing when a donor lapses. This is costing hundreds of thousands to millions of dollars in value. Why are we losing so many donors? What can we do to prevent it? Come learn the number one reason why donors stop giving, how investing in major gifts pays off, and how to create a donor loyalty strategy now to deepen their your donor's engagement and increase their giving.
At the conclusion of this session, participants will:
• Understand the economic potential of a loyal donor base
• Understand what you need to know about your donors to build their loyalty
• Master efficient and impactful ways to make every donor feel appreciated, regardless of the gift or channel, with platform agnostic stewardship tools
• Learn how to build a donor loyalty strategy to increase revenue and make it more predictable
Rachel Muir, CFRE is a fundraising consultant, speaker and trainer transforming nonprofit professionals and organizations into successful, confident fundraisers. When she was just 26 years old, Rachel Muir launched Girlstart, a non-profit organization to empower girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card. (http://www.girlstart.org/) Several years later she had raised over 10 million dollars and was featured on Oprah, CNN, and the Today show. Her career spans running successful nonprofit organizations, leading an online fundraising consulting practice, and managing major gift portfolios for some of the country’s largest and most successful nonprofit brands.
When & Where
Tuesday, July 22, 2014
When: 10:00am - 11:30am
Where: Valley of the Sun United Way
1515 East Osborn Road
Phoenix, AZ 85014
Cost: AFP Members - Free
Non-members - $25
*Please note the webinar is not available for remote participation.
Special Thank You to our Sponsor
At the Phoenix Rescue Mission, hope begins with a meal. Serving three meals a day, 365 days a year, the Mission cares for anyone who comes to our door. Founded in 1952, the Mission provides food, emergency shelter and addiction recovery services for the homeless and working poor of metropolitan Phoenix. Our Hope Coach street outreach program ensures the unsheltered are fed and protected from the seasonal elements. A 12-18 month addiction recovery program is available free of charge for men, women and women with children. Upon completion of the program, graduates can live at our off-site housing as they transition into the workforce.