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St. Louis AFP: Monthly Luncheon: Building Effective Corporate Partnerships for your Non-Profit

August 28, 2014

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generic table set upPresented by Diane C. Bauhof, CFRE and John Sartorius, this program will focus on how to incorporate corporate sponsorships into your nonprofit plan in creative and strategic ways – regardless of your organization’s size. The presenters will provide an overview of the corporate partnership arena and share insights about how you can expand your partnership efforts without sacrificing your mission integrity.

Corporate partners today expect more from their investment than ever before. It is a rare occasion when a company doesn’t have to consider more than just a “good cause” when making their funding decisions.  However, the good news for the nonprofit sector is that companies have learned the high value that a reputable nonprofit can bring to the company’s brand, image, employees and shareholders. 

You will hear examples of effective – and in some cases not so effective – real-life partnerships from both a non-profit and for-profit perspective.  The speakers will communicate tips and research that can be successfully applied to grow your partnership efforts going forward.

In order to tailor the presentation to your needs, the speakers are requesting you take a quick (4 questions) survey to get a feel for how sponsorships are currently used at your organization and to see if you have sponsorship-related questions they can address in their presentation.  Also, you can offer to have your event/program be a sample “test case” the speakers will use in their presentation.


Register now and be sure to complete the four question survey.

Norwood Hills Country Club
1 Norwood Hills Country Club Dr.
St. Louis, MO 63121

11:30 – Noon Registration & Networking
Noon – 1:30 pm Lunch & Presentation
$30 Members/$45 Non- Members


About the presenters:

Bauhof try 2Diane C. Bauhof, CFRE
Director of Corporate & Board Relations, Saint Louis Zoo.

Diane has worked at the Saint Louis Zoo since moving to St. Louis from San Antonio, Texas in 2005. In her current role, in addition to overseeing corporate/foundation giving and Board relations for the Zoo, Diane manages the Zoo’s annual $1.5 million partnership marketing program, which includes corporate sponsorships for the major events – such as ZOOFARI, A Zoo Ado, Jammin’ at the Zoo, and Boo at the Zoo – and exclusive sponsorships like the First Bank Sea Lion Show, St. Louis Children’s Hospital First Aid Station and the Mid America Chevy Dealers exclusive automotive partner.  Under Diane’s leadership, the Zoo’s corporate partnership program grew by 47% in revenue between 2009 and 2013.

Before coming to St. Louis, Diane was the Director of Development for the San Antonio Children’s Museum for three years. Prior to that, Diane began her zoo career at the San Antonio Zoo where she worked for seven years in special event planning and fundraising, annual fund appeals, writing/communications and oversaw the membership program. 

John SartoriousJohn Sartorius
President, New Direction Marketing and Partnership, LLC

Prior to his consulting career, John held executive positions at the Saint Louis Zoo, SeaWorld & Busch Gardens theme parks, Anheuser-Busch, Ralston Purina, and most recently served as Associate General Manager for Mizzou Sports Properties, where he built revenue-generating partnerships with more than 150 different organizations throughout the state of Missouri.

John has also served as Partnership Consultant for the Spirit of St. Louis Air Show and STEM Expo, the St. Louis Cardinals, animal expert Jack Hanna, and the Columbus Zoo.  All told, John has brought in more than $100 Million dollars in partnership revenues for the organizations he has supported.

While John has spent the vast majority of his 25 plus year career creating “win-win” partnerships with some of most well-known national and local brands, he has also held leadership roles in the areas of Brand Management, Public Relations, Media Planning and Buying, Promotions, Entertainment Marketing and Licensing.



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