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Live Webinar & Networking Event: East Bay Series

July 22, 2014

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Topic: Building Donor Loyalty: How to Double Your Major Gift Revenue
Presenter: Rachel Muir, CFRE
When: 10:00-12:00 a.m.
Where: James Irvine Conference Center at the East Bay Community Foundation, 353 Frank Ogawa Plaza, Oakland CA

The program runs from 10:00-11:30 a.m. with optional networking from 11:30-12:00 p.m.

This AFP event is Free due to generous underwriting by Mechanics Bank and East Bay Community Foundation
CFRE Continuing Education Credit available (1.5)

RSVP: (Those who register in advance will receive slide notes.)

About the Session
Whether you have no staff or a 10-person development team, an effective major gift program can bring in more revenue than any other fundraising strategy.  A healthy major gift program can bring in 80% of an organization’s revenue.  The key to success lies in donor retention. Retaining donors is where fundraising profit is made, however organizations lose two out of three donors after the first gift. In a recent study 69% of nonprofits said they do not or don’t know if they have a strategy for maintaining donor loyalty and a whopping 29% admitted they do nothing when a donor lapses. This is costing hundreds of thousands to millions of dollars in value. Why are we losing so many donors? What can we do to prevent it? Come learn the number one reason why donors stop giving, how investing in major gifts pays off, and how to create a donor loyalty strategy now to deepen their your donor's engagement and increase their giving.

Learning Objectives
At the conclusion of this session, participants will:

  • Understand the economic potential of a loyal donor base
  • Understand what you need to know about your donors to build their loyalty
  • Master efficient and impactful ways to make every donor feel appreciated, regardless of the gift or channel, with platform agnostic stewardship tools
  • Learn how to build a donor loyalty strategy to increase revenue and make it more predictable

About the Presenter:
Rachel Muir, CFRE, is a fundraising consultant, speaker and trainer transforming nonprofit professionals and organizations into successful, confident fundraisers ( When she was just 26 years old, Rachel Muir launched Girlstart, a non-profit organization to empower girls in math, science, engineering and technology in the living room of her apartment with $500 and a credit card ( Several years later she had raised over 10 million dollars and was featured on Oprah, CNN, and the Today show. Her career spans running successful nonprofit organizations, leading an online fundraising consulting practice, and managing major gift portfolios for some of the country’s largest and most successful nonprofit brands.


Live Webinars take place monthly in the East Bay and San Francisco. Download the whole schedule.


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