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AFP WI, Greater Madison Chapter: Chapter Meeting & Lunch - Prospect Research for the Small Shop

March 18, 2014

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Prospect Research for the Small Shop

Prospect research is an important part of the fund development cycle, as it can help a nonprofit organization focus resources on those donors that have the highest potential and propensity to make significant gifts. But for small organizations, devoting already stretched-thin resources to research can be challenging. Our panel will discuss some of the things they do to conduct prospect research, giving perspectives from organizations of different sizes and capacities.


Dana Barre, Executive Director, Heartland Farm Sanctuary

Dana Barre Photo
Dana is the founder and executive director of Heartland Farm Sanctuary in Verona.  She received her MBA from UW-Madison, and began her professional life as an actuary at CUNA Mutual.  After ten years of crunching numbers, she decided to leave Corporate America to travel throughout Latin America.  Having gained a renewed sense of adventure and possibility, Dana returned to the UW to earn her Master's degree in Community Counseling.  It was her strong desire to help society's most vulnerable members that led Dana to create Heartland Farm Sanctuary, Wisconsin's only shelter dedicated to helping abused, abandoned, and unwanted farm animals.  Home to more than 100 animals since 2010, Heartland has also become a safe haven for at-risk youth, children and adults with special needs, and anyone seeking comfort and community.   Every day, Dana bears witness to the healing that occurs when people and animals help each other.  Dana currently resides in Verona with her husband, two children, 4 cats, and a barn full of rescued animals close by.  

Jon Miskowski, Director of Development, Wisconsin Public Television

Jon Miskowski is director of development at Wisconsin Public Television and also serves as executive director of Friends of WPT, the nonprofit organization that supports WPT in Wisconsin. In his position, Miskowski oversees all of WPT's fundraising activities including major gifts, planned giving, membership, corporate giving, the annual WPT Auction and Friends of WHA-TV initiatives. While at WPT, he has been instrumental in the creation and development of a number of WPT community projects including LZ Lambeau, Wisconsin Vietnam War Stories, Wisconsin Hometown Stories, Wisconsin World War II Stories and Wisconsin Korean War Stories series, Wild Places, Wisconsin's Rustic Roads and Wisconsin Quilts.

Miskowski, a native of Stevens Point, has served on the PBS Development Advisory Committee and previously held the position of membership director at WPT. Before coming to WPT, he was the membership director at WGBY public television for Western New England in Massachusetts. He is the recipient of the 2009 C. Scott Elliott Development Professional of the Year Award from PBS.

Janine Veto, Director of Development, Natural Resources Foundation of Wisconsin

Janine Veto Photo

Janine Veto is a development/not-for-profit professional with more than 30 years in the field.  She is currently Director of Development for the Natural Resources Foundation, following six and a half years at the University of Wisconsin Foundation in Environmental Studies and Sciences.  Prior to moving back to the Midwest, she had a twenty-five year career in New York City as head of Development for the Alvin Ailey American Dance Theater, The Joffrey Ballet, Poets & Writers Inc. and Historic Hudson Valley.  A graduate of Northwestern University, Janine served as Deputy Director of the Chicago Council on Fine Arts prior to her move to New York.  She also served at Vice President of the capital campaign firm Goodale Associates (NYC) and created her own consulting business, Veto Associates, in 1986.  Her clients have included Lincoln Center Inc., The School of American Ballet, National Public Radio as well as smaller organizations ranging from Animal Rescue Fund of the Hamptons and Old Merchant House in New York to the American Dance Institute (DC) and Fighting Chance, a cancer service organization.


Sherry Wagner-Henry, Director, Bolz Center for Arts Administration

Sherry Wagner-Henry joined the Wisconsin School of Business-University of Wisconsin, Madison in August of 2012 as the new director of the Bolz Center for Arts Administration, an MBA specialization area.  In addition to teaching and directing the operations of the Bolz Center, Sherry is developing and helping to deliver the Arts Business Initiative (ABI), a campus/community-wide effort to expose artists to fundamental coursework and experiences in business and entrepreneurship.  Conversely, the coursework and activities also serve to expose and engage BBA and MBA students through the arts, nonprofit board leadership, and beauty.  Sherry is the current Secretary of the Board for the United States Institute for Theater Technology (USITT), and is being recognized as a thought leader and presenter in the area of nonprofit board leadership, having just launched a national board mentorship program for USITT and a board leadership development program for graduate students across six colleges at UW-Madison.

Sherry came to Madison from the University of Minnesota-Twin Cities, where she was the Managing Director for the Department of Theatre Arts and Dance programs and served as Executive Director of the Minnesota Centennial Showboat.  The Showboat, a floating Victorian jewelbox theatre, was created as the result of a unique public/private partnership between the University, the City of Saint Paul, Minnesota and Padelford Riverboat Cruises.  Most recently, she directed the Master of Professional Studies in Arts and Cultural Leadership, a graduate training program she founded at Minnesota.

Previous work includes general management of the Illinois Shakespeare Festival, events management at Crown Presentations in London, England and company management at American Repertory Theatre, Cambridge MA.  She is a graduate of the MBA in Arts Administration program at Illinois State University.

Tuesday, March 18, 2014
Nakoma Country Club

Registration & Networking: 11:30 AM - 12:00 PM
Lunch & Presentation: 12:00 PM - 1:30 PM

Sponsored by:

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