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AFP CA, San Diego Chapter Workshop & Luncheon

April 4, 2014

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AFPSD April 2014 Chapter Luncheon and Workshop


Friday, April 4, 2014 

Doubletree Hotel Mission Valley 
7450 Hazard Center Drive, San Diego, California 92108

10:00 AM - 11:30 AM

Planning a Strategic Cause Marketing and Partnership Effort for Your Nonprofit

Speaker:   Parker Pike, Co-founder and Consultant,
                   San Diego Social Innovation Trust
                   Marketing Instructor, UC San Diego Extension
                   Board Member, San Diego Nonprofits
                   Co-owner, Village Mill Bread Company

If your nonprofit has considered a cause marketing or partnership effort but doesn't know how to get started, this workshop is for you! Parker Pike, known by many in San Diego as the “father of cause marketing,” will share the key factors a nonprofit must consider to achieve their objectives while providing value to their corporate partners. For nonprofits to truly take advantage of the benefits of cause marketing, they must consider corporate social responsibility, partnership development, advertising, and branding. By the end of this workshop, you’ll have a clearunderstanding of cause marketing, how to pitch companies from a position of strength, and whether your nonprofit is poised to pursue a partnership.

Learning Objectives:

  • Value your nonprofit’s resources and assets (in dollars and cents)
  • Decide whether to pursue a cause marketing or partnership program         
  • Understand how using the “sponsorship” in proposals can automatically disqualify your proposal
  • Learn why companies hate galas, golf outings and special events
  • Learn the first steps in developing a cause program

Who Should Attend: Entry-level to seasoned fundraising professionals with a direct involvement in their nonprofit’s corporate partnerships; executive directors; and advertising, PR and communications executives (media partnerships will be presented). 



11:30 AM - 1:30 PM

An Insider's Look at Community Foundations

Zaneta Encarnacion, Director of Regional Outreach
The San Diego Foundation

Sharyn Goodson, Director of Philanthropy
Jewish Community Foundation of San Diego

Richard Kiy, President & CEO
The International Community Foundation

Christy Wilson, Executive Director
Rancho Santa Fe Foundation


Want to know the who’s, how’s, and why’s of community foundations? Here’s your chance to get the scoop directly from the experts! With more than four decades of experience in San Diego’s nonprofit sector, each of these executives from four of the region’s top community foundations will provide historical information about their organizations, tips on how they prefer to work with development professionals, and valuable insight into their current strategies, initiatives and plans for the future of philanthropy in our region. Come prepared with your questions!

Learning Objectives:

  • Understand the history and future of community foundations in San Diego
  • Hear directly from the experts about challenges in our community
  • Learn how to communicate better with community foundations in support of your organization
  • Discover new funding opportunities and relationships to help build your Major Gifts program

Who Should Attend: Everyone! The panel will not only provide historical data that junior fundraisers need to know about working with community foundations, but will also speak to trends and internal initiatives that will prove enlightening for seasoned fundraisers and board members alike. 

PLEASE NOTE: As previously announced, the parking fee at the Doubletree Hotel is now $5.00. If you would like to avoid paying this fee, we recommend you park in a free lot or on the street.

Wednesday, April 2, 2014
Early-bird Deadline is Monday, March 31, 2014

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