AFP OR, Oregon & SW Washington Chapter: The Power of Love in Major Gifts DevelopmentJanuary 3, 2014
The Power of Love in Major Gifts Development
At its best, philanthropy -- love of people -- requires mutual effort. Wooing major donors is just a start. Unless you nurture their philanthropic feelings, your donors will seek to express their values, hopes and dreams elsewhere. Savvy fundraisers earn their donor’s continued trust and confidence by lovingly attending to their donors’ needs while building long-term relationships between donors’ and their organizations.
How do you discern your donors’ needs? How do you meaningfully connect with your major donors? What practical and ethical challenges do you face? Join us as we examine diverse philanthropic motivations and donor needs and discuss ways to reflect love back to your donors. Analyze with your peers one of four provocative case studies and share how you would show love to these “not so mythical” donors. Explore the challenges of connecting with donors whose needs or demands pose ethical and practical dilemmas for you and your organization.
Come find renewed energy and joy in the process of inspiring donor loyalty and lasting legacies. You will leave with some fresh ideas, practical strategies and clever tools to help you meaningfully connect with your donors in the months and years between gifts.
Jan F. Brazzell, PhD, CFRE
Jan Brazzell is a veteran not-for-profit executive and consultant with an extensive background in major gifts development. She leads Advancement Consulting, a firm she founded in 2001 that offers not-for-profit leaders customized, professional solutions and practical advice in governance, fundraising, strategic planning and management. She Chairs the AFP International Research Council and serves on both the AFP International and AFP South Sound Chapter Boards.
Prior to founding Advancement Consulting, Jan led the MultiCare Health Foundation as Executive Director; served as Vice President for Development and University Relations for Pacific Lutheran University; and directed Corporate, Foundation and Group Relations for the Franciscan Foundation for Health Care. A Certified Fund Raising Executive between 2001 and 2009, Jan recently became the 96th person to earn the ACFRE credential from AFP.
Cindy Niemi, CFRE
Cindy began her fundraising career 16 years ago at the United Way of Pierce County. Since then she has worked as the Fund Development Director for Girl Scouts of Western Washington, and for the past eight years as the Major Gifts Officer for MultiCare Health Foundation. Cindy received her CFRE in 2009. She serves on the AFP South Sound Chapter Board, and Chairs the AFPSS Program Committee. Her Power of Love “Teddy Bear” story -- presented to a standing-room only crowd at the 2012 AFP International Conference -- was featured in the next day’s Chronicle of Philanthropy news alert. An avid biker, Cindy was named a 2013 Woman of Distinction by the Girls Scouts of Western Washington.