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AFP MO, Mid-America Chapter - Webinar: Inbound Marketing – The Latest Techniques to Attract More Donors, Volunteers and Others, with Allan Pressel

March 26, 2014

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AFP 2014 Webinar Series Presents 
Inbound Marketing: The Latest Techniques to Attract More Donors, Volunteers, and Others, 
with Allan Pressel.


About this Topic
Nonprofits' efforts to find supporters are rapidly being supplanted by the need for supporters to easily find you. Learn about specific, low-cost marketing and fundraising techniques that will drive more traffic to you online, and increase your "conversion rate" so more of them become donors, event attendees, and other supporters. We'll examine how to implement inbound marketing by combining techniques like search engine optimization, pay-per-click, blogs, articles, websites, landing pages, calls to action, links, social media, and more to promote and leverage your content, boost online traffic, generate leads, and convert those leads into supporters. We'll also discuss how to easily measure results to validate that your fundraising programs are working.

At the conclusion of this session, participants will:
Build/maintain an interactive website designed to convert visitors to leads

Drive online traffic to your website and social media

Keep traffic on your site with lots of functionality (i.e., "stickiness")

Convert leads into donations and other forms of support (i.e., "conversion")

Track results

Target Audience
Everyone! All nonprofit management, board, fundraisers, and consultants.

About the Presenter
Allan Pressel is CEO of PowerSite123, whose unique technology enables nonprofits to have world-class websites, social media, and marketing. Allan was designated as one of the world’s leading ePhilanthropy speakers. Allan is co-author of Internet Management for Nonprofits. He was given the Volunteer Service Award by President George W. Bush. Allan was co-founder of i-Cube, which had a highly successful IPO.

About the Monthly Webinar
AFP Webinars will be held 3:00 pm to 5:00 pm four times per year at UMKC Administrative Center. Ample parking is available in a metered lot adjacent to the facility. The topics, which are re-broadcasts of live webinars presented by AFP International, will change each month. The program is free to AFP members and $25 for non-members. The program will begin promptly at 3:00 pm in order to have adequate time to listen to the speaker. Prepared by the workshop presenter, participants will receive top-notch handouts which are also displayed in a PowerPoint presentation.

Event Details 
Advance registrations are required, and space is limited. If not paying by credit card, please make checks payable to AFP Mid America Chapter. Mail to P.O. Box 32101, Kansas City, MO 64171-5101. Online, email, mailed, phone and faxed registrations are considered firm. Refunds are available if cancelled by Friday, March 21.

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