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AFP PA, Eastern Chapter: A Fundraiser's Practical Approach to Planned Giving

December 4, 2013

Click here for more information

Wednesday, December 4, 2013

8 AM - Registration and Continental Breakfast

8:30 AM to 11:00 AM - Workshop

 

America On Wheels Museum

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A Fundraiser’s Practical Approach to Planned Giving

Presented by Viken Mikaelian

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Learn how to combine planned giving principles with marketing and technology tools by attending
two planned giving sessions!

1)       Planned Giving - There IS Money Out There

In Wag More, Bark Less: There Is Money Out There, Viken Mikaelian reveals how easy it is to go after gifts anyone can make. He exposes how for-profits increase sales, shows what we can learn from them, and trains you how to avoid killer mistakes that alienate prospects and squander limited budgets. He even covers why planned giving is good for your career, too!

This presentation will arm you with practical ideas you can use today to close more and larger gifts easily, whether you have an established planned giving program, just starting one or no program at all.

Considering that the typical planned gift is 200-300 times a donor’s largest annual gift, all fundraisers should attend this presentation, including experienced gift planners.

It has a planned giving focus, but the marketing ideas that Viken presents can certainly be used in other areas of giving and marketing as well.

 

2)       IDEAS! IDEAS!

No more ho-hum, play-it-extremely-safe “vanilla” marketing!

Viken’s presentation showcases powerful examples of how your peers are getting their messages across by combining creative language and imaging and a bolder approach.  The presentation will help you activate your creative side to develop such powerful and effective marketing messaging for your organization.


To download the registration brochure, click HERE

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