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Strategic Partner Program

Updated June 2015
 

Overview

AFP is the professional association and public policy advocate for fundraisers, philanthropy professionals, and organizations that support ethical and effective fundraising and the capacity of non-profits and charitable institutions to achieve their missions toward a better world.  AFP's 32,000 individual and organizational members raise more than $100 billion annually—equivalent to one-third of all charitable giving in North America--and millions more around the world.

The AFP Strategic Partners Program provides opportunity for leading organizations to align with AFP and build year-round relationships with AFP members and chapters through customized marketing programs. The program offers multiple tiers to suit different budget levels.

AFP does not currently support Affinity/Affiliate Marketing programs.

To become an AFP strategic partner, please contact Lee Anne Pirrello, Director Business Development, at 703-519-8460 or lpirrello@afpnet.org.
 



Reach AFP Membership

The AFP Strategic Partners Program provides opportunities for partners to reach AFP’s high profile membership base and achieve various marketing objectives such as brand awareness, thought leadership, lead generation, direct participation, and corporate social responsibility.

Key details about AFP’s membership base:

• 33,184+ individual and organizational members

• 241 local, regional, and collegiate chapters throughout North America and beyond

• Experienced leaders in their organizations, with 60% at C-suite level and additional 27% in management positions

• Sector representation includes 24% in education, 20% in health, 19% in human services, 10% in arts/cultural, and 8% in emergency/relief services

 



Program Tiers

The Strategic Partners Program offers multiple tiers to suit different budget levels:

Premier Partner – AFP’s exclusive top level designation that delivers opportunities for year-round strategic alignment and extensive recognition, exposure, and access to the membership.

Major Partner – Mid-tier designation that delivers year-round recognition and exposure.

Partner – Entry-level designation that delivers year-round recognition.

The sections below further outline the deliverables.

Note that AFP also offers an Event Sponsors program, with opportunities that deliver one-time exposure and access through sponsorship of a selected activity at AFP’s key events including the International Fundraising Conference, Leadership Academy, and National Philanthropy Day®.

See the separate conference prospectus for event sponsorship opportunities at the 2015 International Fundraising Conference in Baltimore. Opportunities related to Leadership Academy and National Philanthropy Day® are in development. Investment range $5,000 – $25,000 depending on individual sponsorship opportunity.

 

AFP Strategic Partners

Blackbaud logo

Visit the Blackbaud
Strategic Partner Microsite


Abila 180p SPP


Relationship Science logo

Visit the Relationship Science
Strategic Partner Microsite

 

 


 

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