The AFP Ottawa Chapter Celebrates Growth Through Organizational Memberships
May 21, 2013
Sometimes success in recruiting members starts at the top—with an organizational membership! One of AFP’s new categories of membership has given the AFP Ottawa Chapter a new target to help membership grow.
President Dan Brunette says that the region has many of the same challenges and opportunities as other chapters but that they also have many charity headquarters and decision makers present in his community. “We have a number of professionals in the National Capital Region, as well as a chapter board that was dedicated to establishing a stronger professional presence in the local not-for-profit sector. So the strategy of approaching those organizations for membership makes sense.”
Carleton University took a leadership role as the country’s (and chapter’s) first organizational member and is also contributing to the sector with its Master’s of Philanthropy and Nonprofit Leadership and by being the presenting sponsor for the 2013 Ottawa Chapter Fundraising Day conference. They were followed quickly by United Way Ottawa,which became the first United Way across Canada to take advantage of the new category and amongst the very first worldwide.
“It allows employers to have AFP membership as a recruitment and retention tool,” says Brunette. "In a sector where professionals can move around a lot, organizational memberships allow the person to access all of the educational opportunities and benefits of membership and thus help their cause. In this case, if that person leaves, the membership stays with the organization, making for a more efficient use of resources. As we promote ethical and efficient fundraising in a profession that is growing in both need and number of professionals, we see large organizational memberships as a great tool for educational institutions. United Ways across Canada and other institutions intent on establishing a strong and competent team can take full advantage of the benefits of membership with no risk to the organization due to turnover.”
For the charities operating under $1M, a small organization membership category can serve the same purposes and also offers a reduction in fees.
Joan Highet, vice president of resource development with United Way Ottawa feels AFP membership is an asset to position her organization as a leading employer for fundraising professionals. Highet says, “I feel that in order to be effective, staff need to keep their skills up to date to ensure United Way Ottawa can meet the need in the community for lasting change.”
Learn more about how your chapter can be taking advantage of this membership opportunity. Click here!
Dan Brunette President of AFP Ottawa Chapter congratulates Joan Highet, Vice President Resource Development at United Way Ottawa after signing the organization’s group membership application