Hot Topic: Cause-Related Marketing/Sponsorships
Many companies recognize the benefit of community involvement as a way to improve their image and identity within the community. Companies may give to their communities by providing in-kind gifts, matching gifts, pro bono services, office or meeting space, and skilled volunteers. Corporate philanthropy takes place through direct monetary gifts to a nonprofit, often made through the corporation's foundation. Companies also may support nonprofits through cause-related marketing or corporate sponsorships.
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