Hot Topic: Benchmarks
How does my organization compare with others like ours? What results should we expect if we take this action or a different one? These are questions the Resource Center frequently receives. The answer is usually, “It depends – on the size and budget of the organization, the age of the development program, the degree to which the organization is known and respected in the community, and many other factors.” Or the answer may be, “We don’t know because no data have been collected on that topic.”
This Hot Topic is a summary of data on some often-asked-about topics related to fundraising benchmarks, including:
* Use of a variety of fundraising tactics by charitable organizations
* Cost to raise a dollar (CTRD)/Return on investment (ROI) by fundraising tactic
* Donor retention rates and growth in giving ratios
Included in the Hot Topic are references to data sources for more information.
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