Reports and Research Articles
AFP continuously works to highlight and bring to your attention the latest reports and research in the world of fundraising. Below are articles and stories about recent fundraising reports and studies.
To see a complete index of AFP-related studies, visit the AFP Research, Statistics and Reports page.
Online Giving, Ad Spending Growing Significantly
(June 20, 2018) Total online revenue continues to grow at an accelerated rate, with charities raising a median of 23 percent more online last year than in 2016, according to a new study by the communications agency M+R.
Giving USA 2018: Americans Gave $410.02 Billion to Charity in 2017
(June 12, 2018) Powered by a booming stock market and a strong economy, charitable giving by American individuals, bequests, foundations and corporations to U.S. charities surged to an estimated $410.02 billion in 2017, according to Giving USA 2018: The Annual Report on Philanthropy for the Year 2017.
Leadership Study Offers a Roadmap for Nonprofit Transformation and Growth
(Apr. 25, 2018) A new study asked more than 1000 nonprofit leaders about their leadership styles, strategic planning, fundraising and succession planning, finding many organizations are not ready to confront imminent leadership changes,
Donations to Nonprofits Increased by Four Percent in 2017
(April 16, 2018) According to the recent 2018 Fundraising Effectiveness Quarterly Report, covering the fourth quarter 2017, overall donations to nonprofits in the US increased 4% in 2017 over 2016. This reverses a year-long decline of -4% through the end of the third quarter of 2017, with substantial increases in giving at all donation levels to end the year.
Nonprofit Research Collaborative Report: Record-Breaking Year For Charitable Fundraising
(April 16, 2018) Three-quarters (75%) of surveyed charitable nonprofits reported meeting their fundraising goals for 2017, according to a new report from the Nonprofit Research Collaborative (NRC). The NRC began in 2010 and the result for 2017 is the highest percentage that have met goal. The results also showed that 63 percent raised more than in the prior year, which is an improvement over the 58 percent that saw increases in charitable gift receipts from 2015 to 2016.
One-Quarter of All Female Fundraisers Report Sexual Harassment
(April 4, 2018) Almost half of all fundraisers have some sort of personal experience with sexual harassment, with a quarter of all female fundraisers having been sexually harassed during their careers, according to a new survey by AFP, the AFP Foundation for Philanthropy and The Chronicle of Philanthropy, and conducted independently online by the Harris Poll.
Peer-to-Peer Fundraising Success Starts with Teams, Retention and DIY
(March 8, 2018) Charities that promote teams in their events have an annual average growth of 28%, according to the latest DonorDrive State of Peer-to-Peer Fundraising 2018 Report. On average, each team raises 10 times as much as an individual participant.
Blackbaud Charitable Giving Report Shows Four Percent Giving Growth in 2017
(Feb 21, 2018) The latest report from Blackbaud, based on analyzing trends from nearly $30 billion in fundraising revenue in 2017, found that overall giving increased by 4.1 during the year, a substantial jump compared to relatively flat growth in 2017.
Global Trends in Technology and Social Media Use Among NGOs
(Feb 14, 2018) The third annual Global Technology Report analyzes how non-governmental organizations (NGOs) use web, email and mobile technology, online fundraising tools and social media, as well as manage data and security.
Wealthy Female Donors Who Support Women and Girls Embrace Risk-Taking in Their Philanthropy, Study Finds
(Feb 7, 2018) High-net-worth women who give $1 million or larger gifts to causes that benefit women and girls share certain key characteristics when it comes to their giving, a new study by the Women’s Philanthropy Institute reports
New Study Shows Donors Have Little Idea About Charity Overhead
(Feb 7, 2018) Charitable donors often pay far less attention to how much charities spend on overhead, administration, and fundraising than do charities and charity watchdog organizations.
Donor Perceptions: Larger Charities More Effective, Smaller Charities More Efficient With Funds
(Dec. 6, 2017) The size of a charity does influence perceptions for most donors, according to the latest survey in the Donor Mindset Study, a series of research reports about American donors.
Blackbaud Institute Reveals Key Factors Dramatically Transforming the Donor Marketplace
(Nov. 29, 2017) Fewer donors are giving to fewer organizations, and new in-depth analysis from the Blackbaud Institute for Philanthropic Impact examines the drivers behind this shift.
The Fundraising Effectiveness Project Releases Third Quarter Benchmark Report for Nonprofit Fundraisers
(Nov. 20, 2017) The Fundraising Effectiveness Project (FEP) released its third quarter findings and announced that both donor giving and donor retention is on a continued downward trend. FEP’s third quarter report indicates year-to-date giving through September 2017 is down by -4% compared to the same time period in 2016 and that donor retention is currently at its lowest point in five years, with an overall year-to-date retention of 45%.
Blackbaud Institute Reveals Key Factors Dramatically Transforming the Donor Marketplace
(Nov. 15, 2017) Fewer donors are giving to fewer organizations, and new in-depth analysis from the Blackbaud Institute for Philanthropic Impact examines the drivers behind this shift.
Following A Plan, Plus Four Donor Identification Methods, Key to Finding Major Gift Success
(Sept. 26, 2017) A new study has some critical insights for major gift fundraising, including that charities are most likely to cultivate and receive major gifts when they follow a plan—regardless of what the plan actually is.
Become a Detective for Good
(Sept. 20, 2017) Sarah Richards, a Young Professional member, talks about her “detective work” for her cause as a prospect researcher and finding the clues for engaged donors and inspired gifts.
International Survey Reveals Trends, Preferences and Habits behind Philanthropic Giving Worldwide
(Sept. 12, 2017) Donors around the world overwhelmingly prefer to give online, according to the inaugural Global Trends in Giving Report.
Nonprofits Continue to Hire More Aggressively Than For-Profits in 2017, but the Gap is Narrowing
A new study shows that while nonprofits are continuing to hire more aggressively than for-profits in 2017, the gap is narrowing. However, nonprofits are not advancing their talent and culture practices in order to keep up with the competition.
Giving USA 2017: Charitable Giving in the U.S. Reaches $390 Billion
(June 14, 2017) Giving by individuals, foundations, corporations and estates rose by 2.7 percent in 2016 (1.4 percent adjusted for inflation) to reach an all-time high of $390.05 billion, according to Giving USA 2017: The Annual Report on Philanthropy for the Year 2016.
Building Movement Project Releases Report on Racial Leadership Gap in Nonprofits
(June 6, 2017) The Building Movement Project (BMP) has released a new report, Race to Lead: Confronting the Nonprofit Racial Leadership Gap, which analyzes the reasons behind why the nonprofit sector has so few leaders of color.
New Study: Donors Are Much Less Generous Than They Think
(May 31, 2017) A new national study shows most American charitable donors severely overestimate the percent of their household income they give to charity. Most also believe that, as donors, they’re part of a select group, seriously misjudging the proportion of Americans who give to charity.
Donations to Nonprofits Increased by Three Percent in 2016
Released at the AFP International Fundraising Conference, the latest Fundraising Effectiveness Survey Report found that overall donations to nonprofits in the US increased 3% in 2016 while the retention rate of donors decreased slightly to 45%.
Fewer Charities See Increased Fundraising Results, Meet Fundraising Goals in 2016
Sixty percent of responding charities in the U.S. and Canada reported raising more from charitable gifts in 2016 compared with a year earlier, according to a new report from the Nonprofit Research Collaborative (NRC).
New FEP Supplement Finds Donor Retention Continuing to Slide
(Apr. 5, 2017) Despite a net increase in revenue and donors, the Fundraising Effectiveness Project’s (FEP) 2016 Donor Retention Supplement found that overall donor retention continued its nine-year slide and now rests at 46.1 percent. Learn more about the research and tools to increase your donor retention.
Online Giving to Nonprofit Organizations Reaches a Record High in 2016
(Mar. 1, 2017) Blackbaud’s Charitable Giving Report shows that overall giving in the U.S. and Canada was roughly flat, while online giving reached record highs in both countries.
New Study Reveals Positive Giving and Volunteering Forecasts
(Nov. 2, 2016) Most wealthy individuals believe charitable giving and volunteering have the greatest potential for positive impact on society –far more so than voting for or contributing to a political candidate–according to the 2016 U.S. Trust® Study of High Net Worth Philanthropy.
CRA’s Report on the Charities Program 2015-2016
(Feb. 14, 2017) Statistics, while helpful, sometimes require interpretation to fully understand the context of the material being presented. Lawyer Mark Blumberg provides a summary of the key takeaways from the Canada Revenue Agency's 2015-2016 Report on the Charities Directorate and Sector.
Benchmark Research on Fundraising Shows Contributions to Human Services Organizations (HSOs) Grew Faster Than For All Other Nonprofits
(Sept. 14, 2016) Groundbreaking research based on newly available data shows the growth rate for charitable donations to human service organizations has both caught up with—and surpassed—that of all other types of nonprofits.
Study Results: Socially Responsible Investing
(August 8, 2016) A study funded by the AFP Foundation for Philanthropy - Canada reviewed the investing strategies used by Canada's charitable sector. Read on for a brief summary of the key findings of this research.
The 2016 AFP Compensation and Benefits Report
(July 13, 2016) Sixty-eight percent of fundraisers in the U.S. reported increased income in 2015, even as overall average salaries fell, according to the Association of Fundraising Professionals' (AFP) 2016 Compensation and Benefits Report.
Salaries, Income Dropped Slightly In 2015 For Canadian Fundraisers
(July 13, 2016) Both salaries and overall income for professional fundraisers in Canada working in the charitable sector dropped in 2015, but only slightly, according to the Association of Fundraising Professionals' (AFP) 2016 Compensation and Benefits Report.
You Ask Your Donors for More Money All the Time – Why Don’t You Ask Your Boss?
(July 13, 2016) You're perfecting the art and science of asking. But have you made "the ask" for yourself lately and received a rise? Nancy Racette, CFRE talks about how to approach your boss for a raise, using the AFP Compensation and Benefits Report as a resource.
The 2016 Compensation and Benefits Report - Member Download
Giving USA 2017
(June 29, 2017) AFP is proud to partner with The Giving Institute in supporting Giving USA 2017: The Annual Report on Philanthropy. Giving USA is the seminal publication reporting on the sources and uses of charitable giving in the United States.
Giving USA: 2015 America’s Most Generous Year Ever
(June 14, 2016) Donations from America’s individuals, estates, foundations and corporations reached an estimated $373.25 billion in 2015, setting a record for the second year in a row, reports Giving USA 2016: The Annual Report on Philanthropy for the Year 2015.
Fellowship in Inclusion and Philanthropy: Impact Report
(June 13, 2016) The Impact Report on the first year of the Fellowship in Inclusion and Philanthropy is now available. This report explores the program's impact on the fundraising field and philanthropy in Ontario by sharing the journey of the fellows, mentors and volunteers who participated in it.
Survey Results: What Canadian Donors Want
Here's some important information for you to know: Canadians are looking for clear mission and evidence of impact; trust in the charitable sector is up; fewer donors are giving, but amount of gifts is increasing. These are just a few of the findings from the 2015 What Canadian Donors Want survey. Read on and learn more!
AFP Diversity and Inclusion Survey Report Provide Baseline for Future Work
(Mar. 16, 2016) Perhaps the most significant barrier to fostering diversity and inclusion in the charitable giving sector is the confounding lack of information on the number of people from diverse communities who currently identify as fundraising practitioners. The issue of a diversity and inclusion census is one of the key learnings in the newly released Diversity and Inclusion Survey Report, which follows an October survey designed by the AFP Diversity and Inclusion Committee and the AFP Research Council.
Is the Magic Number for Donor Loyalty $250? New FEP Research Sheds Light on Donor Retention
(Feb. 17, 2016) New data from the Fundraising Effectiveness Project (FEP) reveals startling insights and fresh strategies for charities in how they can retain donors. AFP President and CEO Andrew Watt, FInstF, talks about the new data and reminds fundraisers that donor cultivation isn’t just about major donors, but ensuring donor loyalty at all levels of giving.
U.S. Charitable Giving Projected to Grow Four Percent in 2016, 2017
(Jan. 26, 2016) New research developed by the Indiana University Lilly Family School of Philanthropy and presented by Marts & Lundy finds that charitable giving in the U.S. will by 4.1 percent in 2016 and 4.3 percent in 2017.
New Report: Less Than Half of Donors Give Again to Organizations That They Supported in the Previous Year
(Oct. 1, 2015) While gains in giving out paced losses at charities in 2014, the number of donors fell, with less than half supporting the same organization two years in a row, according to the 2015 Fundraising Effectiveness Project (FEP) Survey Report.
Blackbaud Report on Online Giving
(Feb. 11, 2015) The 2014 Charitable Giving Report by Blackbaud shows that online charitable giving grew at 8.9 percent year-on-year, significantly outpacing the 2.1 percent growth in overall charitable giving.
REPORT: Volunteering and Charitable Giving in Canada
(Feb. 10, 2015) Statistics Canada has released a report profiling volunteering and giving in Canada. Using data from the 2013 General Social Survey, this comprehensive report presents information about the characteristics of individuals who volunteered in 2013, as well as detailing changes in donations given by Canadians of all ages. Read the highlights here.
Technology: Fundraisers and Donors Not Yet on the Same Page
(Jan. 28, 2015) A new report by Give Central, a web-based donation platform, underscores the disconnect between the increasing ability and eagerness of nonprofits to take advantage of rapidly evolving technology—and the reluctance of donors to take advantage of the same.
Charitable Giving, Donor Retention Levels Increasing, Reaching Near Pre-Recession Levels
(Dec. 17, 2014) For the fourth consecutive year, charitable organizations across the U.S. saw growth in both the level of funds they raised, as well as how well they retained donors from year to year, according the 2014 Fundraising Effectiveness Project (FEP) Survey Report.
REPORT: 2014 Fundraising Technology Trends Study
(Dec. 8, 2014) In this recent report released by Find Accounting Software, 142 Canadian and U.S. fundraisers were surveyed about their use of technology. Find out what they had to say about growing contributions and how they described their software management platforms, communication channels, and payment acceptance methods.
The Power of Sponsorship
(Dec. 8, 2014) Sponsorship is a very big business in Canada. Yet every year, many sponsors are disappointed in their investment outcomes. Brent Barootes explains how you can make the most of your sponsorship program.
Tax Incentives Worldwide Help Increase Charitable Donations Says New Global Study
(Dec. 2, 2014) The Rules to Give By Index, the world’s first international index of government support for charitable giving, found that the percentage of people donating money to charity is 12 percentage points higher in nations offering tax incentives to individuals (33 percent) than in those that do not (21 percent).
Growth in Charitable Giving Slowing So Far in 2014 But Majority of Charities Still Raising More Halfway Through the Year
(Oct. 8, 2014) Fifty-two percent of charities raised more funds as of mid-2014 than they did as of mid-2013, according to the Nonprofit Research Collaborative’s (NRC) mid-year fundraising survey.
Growth in Charitable Giving Slowing So Far in 2014 But Majority of Charities Still Raising More Halfway Through the Year
(Oct. 8, 2014) Fifty-two percent of charities raised more funds as of mid-2014 than they did as of mid-2013, according to the Nonprofit Research Collaborative’s (NRC) mid-year fundraising survey.
REPORT: New Data Shows Canada’s Largest Foundations Give over $1 Billion Annually to Canadian Charities
(Oct. 7, 2014) Philanthropic Foundations Canada and Imagine Canada recently released a first-ever report about the assets and giving trends of Canada’s largest grantmaking foundations. Read the highlights of the report here.
Research: Social Enterprise: Potential Impact on Nonprofit Growth and Sustainability
(Aug. 13, 2014) Social enterprise has the potential to dramatically change Canada’s nonprofit sector and its ability to grow and provide programs. The AFP Foundation for Philanthropy - Canada has recently funded important research in the area of social enterprise as a step towards better understanding legislation as it relates to nonprofits in Canada. Don’t wait until it’s too late—educate yourself today and get ahead of the curve.
2014 Membership Survey Results
(Aug. 13, 2014) AFP Canada members had their say in the 2014 Membership Survey. Read some highlights here or click through to the executive summary results.
How to Apply for AFP Research Grants
The AFP Research Council offers grants for up to $10,000 annually to individuals who wish to undertake research projects that enrich the profession's knowledge of philanthropic fundraising and improve its practice.
Study Links Charity Fundraising Results to Annual Fund Campaigns
(July 15, 2014) Charitable organizations in the U.S. and Canada are more likely to raise funds successfully when they have a formal, annual fundraising drive, according to survey results released by the Nonprofit Research Collaborative. This is some of the first research to look at how annual funds are conducted and the role the annual fund plays in helping an organization reach fundraising goals.
AFP’s Growth-in-Giving (GiG) Measurement Tools
All the GiGi Fundraising Fitness Test reports and GiG Reports are growth-oriented fundraising tools for tracking growth in giving by various performance indicators, gift ranges and gain(loss) categories. GiG reports can show performance for the fundraising program overall, as well as for each fundraising activity, such as direct mail and major gifts. Based on these reports, fundraising managers can recommend detail-level strategies by gain/loss category for each fundraising activity.
Giving Gets Its Groove Back—But Grooves a Little Differently
(June 17, 2014) The good news is that for the fourth consecutive year giving by Americans has grown, and not JUST grown, but has nearly reached pre-recession levels. However, the not so good news is that not all categories of charity have rebounded. But the reality is that giving is up by more than four percent in the US, according to the newly released Giving USA report that looks at giving levels from 2013. Find out who’s giving to which charities and why.
REPORT - Majority of Fundraisers See Salary Increases in 2013
(June 10, 2014) A total of 3,378 AFP members (2,952 United States and 426 Canadian) submitted responses to the 2014 AFP Compensation and Benefits Report. Read a summary of the Canadian data findings here.
Where to Go Now for Canadian Fundraising Information
(June 10, 2014) Do you ever wonder how your fundraising performance compares to other nonprofit organizations in Canada? Of course you do! Now Blackbaud offers the tool for you to benchmark your monthly giving—overall and online. The Blackbaud Index – Canada is the first of its kind and it’s available for free!
Giving USA 2013 Report Released: Special Offer for AFP Members!
The results are in, so what’s everyone saying about them? The day following the release of Giving USA 2013: The Annual Report on Philanthropy, a panel representing NPR, Campbell & Company and the Chronicle of Philanthropy took a “first look” at the findings from 2012. Tap in to their initial thoughts regarding the report and how YOU will be impacted by the results.
2013 Giving USA Report Leaves Nonprofits On The Fence About Hopes For The Future
The results are in, so what’s everyone saying about them? The day following the release of Giving USA 2013: The Annual Report on Philanthropy, a panel representing NPR, Campbell & Company and the Chronicle of Philanthropy took a “first look” at the findings from 2012. Tap in to their initial thoughts regarding the report and how YOU will be impacted by the results.
Charities Raising More Money, But Still Losing Donors
For the first time in five years, charity respondents to the annual Fundraising Effectiveness Project survey saw positive gains in giving, but still continued to lose donors faster than they gained them.
How Millennials Are Different—And What You Should Do!
(May 21, 2013) Just to test your knowledge—on average, how many more friends do Millennials have compared to Baby Boomers? 50 friends, 100 friends, or over 150 friends?
Funds Raised Increased at 58 Percent of US and Canadian Charities in 2012
Nearly six in 10 charities surveyed (58 percent) raised more in 2012 than they did in 2011 from contributions, marking the first time since 2006 that significantly more than half showed such positive results. Last year at this time, 53 percent had raised more. The research was released at the annual conference of the Association of Fundraising Professionals, a partner in the six-member Nonprofit Research Collaborative (NRC). This is the third annual report by the NRC and includes responses from nearly 1,200 charitable organizations in the United States and Canada.
Big Mac® Philanthropy Index to Launch at the 2013 AFP International Conference on Fundraising
The Management Centre (=mc), along with data collected from almost 40 of their colleagues internationally, volunteers from the International Federation of Red Cross and Red Crescents, UNICEF, and YOU (yes, you!), have created the Big Mac® Philanthropy Index. This index will focus on a number of standard measurements of giving and demonstrate how many Big Macs it takes to get there.
Non-Profits Should Tug At The Heart
(Mar. 12, 2013) Professor Small found that an appeal to the heart, rather than to the rational mind, was more likely to motivate people to give money to charity or offer other tangible assistance. A 2011 article by Leon Neyfakh for the Boston Globe, entitled "Why We Give to Charity,” interprets Small’s study to mean that more information makes it less likely that people will give. But in fact, Neyfakh’s interpretation is wrong.
Lessons From 2012 That Will Make 2013 A Great Year
(Feb. 19, 2013) During the spring of 2012, DonorDrive noticed some of their clients were raising substantially more money, attracting more participants and adding more events. While hearing of nonprofit woes across the industry, many of these causes stood out as exceptions. DonorDrive tracked the successes of these organizations, interviewed key staff and figured out what they were doing right to help them excel in these tough fundraising times. DonorDrive featured the findings from four of these causes in a blog series.
Americans Say They Will Pull Back on Giving in 2013: Can That Change…and What Can You Do?
(Feb. 12, 2013) While charities are sailing into a headwind in 2013, it’s far from a fait accompli that they’ll see lower giving levels. Fundraisers need to understand what the giving public is thinking, how they can best connect with them and how to counter the potential negative fundraising trend. At the beginning of this year, Dunham+Company conducted its sixth annual State of Philanthropy Study. The purpose of the study was to try to gain a sense of whether donors across America would increase their giving, decrease their giving or continue giving at their current levels.
Getting to Know Your Future Nonprofit Leaders
(Feb. 5, 2013) They’re not looking to disrespect elder donors, and despite inheriting an unprecedented $40 trillion, they do not feel “entitled”, as some would rumor. A new report from 21/64 and the Dorothy A. Johnson Center for Philanthropy shows a behind-the-next-generation look at the future leaders of philanthropy and how their giving differs–and remains the same–from their parents and grandparents.
New Study Examines Charitable Giving Trends in Canada
(Feb. 2, 2013) In a report recently released by The University of Calgary’s School of Public Policy, author Abigail Payne examines the landscape for charitable giving in Canada. For Payne, the timing of the analysis is particularly important given that the federal government is currently reviewing tax credits for charitable giving.
Participate in the 2012 Nonprofit Fundraising Survey to Benchmark Your Fundraising Results!
(Feb. 2, 2013) Ever wonder if other fundraisers have the same concerns as you? Curious how your fundraising compares to those of your colleagues?
New Study Questions Level of Fundraising Skills, Organizational Support for Philanthropy
(Jan. 15, 2013) A new study of American charities and fundraisers raises strong concerns about the number of skilled professionals available for jobs and the lack of infrastructure in most nonprofits to support effective fundraising and philanthropy.
Fundraising Results Overall Stall Mid-Year
(Dec. 4, 2012) In its semi-annual survey, the Nonprofit Research Collaborative (NRC) finds that funds raised at organizations studied were largely unchanged from a year ago. The most successful organizations during the first half of 2012 pursued multi-channel marketing, recognized their donors and watched their results closely. The results affirm that sector-wide, good communications and stewardship of philanthropic gifts are associated with raising more through fundraising.
Charities’ Fundraising Improves Slightly, But Still Not Retaining Donors
(Oct. 16, 2012) While fundraising levels are improving slightly, charities continue to lose more donors than they gain and have a long way to go to recover from the impact of the 2007-9 recession, a new report from the Association of Fundraising Professionals (AFP) and the Urban Institute indicates.
How Well Do You Know Your Planned Giving Prospects?
(Oct. 9, 2012) One in five planned giving donors had never made any gift at all to the recipient charity before making a planned gift, according to a new study by The Stelter Company, which reveals a variety of interesting data about planned giving donors and how charities can begin the planned giving process.
Ipsos Reid fact sheets on “What Canadian donors want” available for download
Seven in ten (70%) of Canadians say they have made a financial donation to charity or a non-profit organization in the past twelve months.
Nonprofit Organizations with Active Fundraising Boards More Likely to Meet Goal
(Sept. 25, 2012) In a research first, the Nonprofit Research Collaborative (NRC) finds a direct association between active fundraising by nonprofit board members and the organization meeting its fundraising goals.
Good News, Bad News on Donor Perceptions of Fundraising Costs
(8/28/2012) The average American believes that it’s reasonable for charities to spend 23 cents out of every dollar raised on fundraising and administrative costs. Unfortunately, the average American also believes that charities actually spend 37 cents out of every dollar raised on such costs.
Giving Slows At the Mid-Year Point: How to Respond
(August 7, 2012) While giving was increasing significantly at mid-year in 2011, that growth has all but receded now as donor confidence has hit record lows.
Communications and Fundraising: Moving from Static Campaigns to Dynamic Storytelling
(July 24, 2012) To find success in the future, charities need to move away from a “static, fixed campaign” concept of communications and fundraising to a “content/story platform” approach that is persistent, nimble and encourages donors and members to engage.
Websites, Email Newsletters Still Important to Smartphone-wielding Young People
(June 19, 2012) Technology is changing rapidly, but there is good news for nonprofits and fundraisers trying to keep up. For one, websites and email are by no means obsolete, a recent survey of young people indicates.
The AFP Foundation for Philanthropy - Canada / Ipsos Reid Survey: "What Canadian Donors Want"
(June 18, 2012) The AFP Foundation for Philanthropy - Canada in conjunction with Ipsos Reid conducted a survey in November 2011 on "What Canadian Donors Want". Six fact sheets have been created on Giving Levels, The Giving Decision, Administration/How Charities Operate, Thanking Donors, Boards and Volunteer Leadership and Rose of Fundraisers.
Growth in U.S. Foundation Giving Fails to Keep Pace With Inflation
(June 12, 2012) Giving by U.S. foundations showed a modest increase in 2011, totaling an estimated $46.9 billion and up 2.2 percent from the year before. After accounting for inflation, however, contributions by U.S. foundations were down slightly from 2010.
Exploring Why Some Pledges Go Unfulfilled
Little data exists for measuring slippage of multiyear pledges to capital or endowment campaigns. A recent survey offers a glimpse at this phenomenon.
Online Giving Still Fastest Growing Fundraising Channel with Almost 16 Percent Increase in 2011
(April 10, 2012) Americans and Canadians like to engage nonprofits online. In 2011 online fundraising jumped at a 15.8 percent median growth, with 73.4 percent of all organizations raising more money than they did in 2010, according to a benchmarking report from Convio.
New Survey Looks at How Charities Are (And Are Not) Connecting With Donors in Canada
(April 3, 2012) Donors may surprise charities in some of the priorities they emphasize in their interactions with charities, according to What Canadian Donors Want, a new survey conducted by AFP of more than 1,000 donors across the country.
53 Percent of U.S. Charitable Organizations Surveyed Say Contributions Rose in 2011
(April 2. 2012) Vancouver, BC: For the first time since 2007, more than half of surveyed United States charitable organizations saw growth in charitable giving, according to the Nonprofit Research Collaborative (NRC), which conducts a survey twice annually.
54 Percent of Canadian Charitable Organizations Surveyed Say Contributions Rose in 2011
(April 2, 2012) Vancouver, BC: More than half of surveyed Canadian charitable organizations saw growth in charitable giving, according to the Nonprofit Research Collaborative (NRC), which conducted its first-ever survey of Canadian charities.
Canadians Agree That Charities are Important to Society
(Mar. 20, 2012) In November, 2011, Ipsos Reid, on behalf of the Association of Fundraising Professionals (AFP) conducted a Canadian survey on “What Donors Want.” The good news for the sector is that most Canadians consider charities to be important in filling a gap of needs not being addressed by the public and private sector. However, a challenge remains in communicating and educating donors about fund allocation. Many donors fail to make the connection between investing in administration and effective operations, despite having high standards for how charities operate.
Post-Recession Charitable Pledges to Hospitals Slow, Jeopardizing Future Fundraising Efforts
(March 6, 2012) As the United States and Canada emerged from the Great Recession, charitable pledges to nonprofit health care organizations slowed in fiscal year 2010, jeopardizing the ability of health care systems in both countries to generate philanthropic funding necessary to meet their long-term, construction, equipment and patient needs.
Giving Data Show Boomers Poised for Record Giving Capacity
(Feb. 7, 2012) The boomer generation in the U.S. aged 46-64 is wealthier than any previous generation and their financial capacity to give will likely only increase, say scholars from the Center on Wealth and Philanthropy at Boston College.
Overall Giving Returns to Pre-Recession Levels, Study Finds
(Jan. 17, 2012) Total giving for the first 11 months of 2011 is 1.4 percent ahead of the same period in 2007, according to Blackbaud.
Few Donors Consult Charity Watchdog Organizations
(Jan. 3, 2012) Only about one in five donors report using charity watchdog websites to inform their giving decisions, according to a recent study.
Study Shows Online Giving Has Become Popular Among Donors 60 or Older
Online giving has become a viable option for donors who are 60 years of age or older, according to a recent online study of donors who had given by any method conducted by Campbell Rinker on behalf of Dunham+Company.
Many U.S. Charities Facing Increased Demand, Signs of Fiscal Stress
Sixty-five percent of charities surveyed report increased demand for their services in 2011, but just 41 percent saw increased fundraising results in the first nine months of 2011 compared to the same period a year ago, according to the Late Fall 2011Nonprofit Fundraising Study, conducted by the Nonprofit Research Collaborative (NRC).
Growing Philanthropy: New Audiences, New Channels (Part 3 of 3)
Part three in our series on Growing Philanthropy highlights some of the most promising new avenues for increasing giving.
Report: Capacity for Care:Today, Yesterday, and Tomorrow
Report: Capacity for Care:Today, Yesterday, and Tomorrow Authors: John J. Havens, Paul G. Schervish Center on Wealth and Philanthropy Boston College email@example.com www.bc.edu/cwp Research Sponsored by Legacy Leaders and The Association of Fundraising Professionals Research Fund Association of Governing Boards of Universities and Colleges 15th annual AGB Foundation Leadership Forum January 24, 2011 Download the Report
Growing Philanthropy: Building Greater Trust in the Sector (Part 2 of 3)
Trust and confidence in the nonprofit sector is paramount. We need to empower the public to have high expectations of charities, and ensure that each organization reports accurate and meaningful information.
Growing Philanthropy: Moving From Donors to Partners (Part 1 of 3)
(Nov. 8, 2011) What if donors were capable of so much more, but it was up to nonprofits themselves to see their potential? What if people were seen as more than merely donors? Offered here is a snapshot of an idyllic scenario--entirely achievable--wherein philanthropy grows to be a larger part of people’s finances, and their lives.
Despite Global Economic Uncertainty, Nonprofits Are Optimistic Heading into 2012
(October 25, 2011) There is a growing sense of optimism in the nonprofit sector globally regarding growth in staffing and earned and charitable income, especially when looking forward to 2012, according to a new report.
Fundraising Growth Slows
(Oct. 18, 2011) Overall fundraising grew by 6.8 percent during June through August versus the same period last year, according to the Blackbaud Index of Charitable Giving. However, the index showed growth slowing in July and August.
Charity Fundraising Results See No Change in First Half of 2011
(Washington, D.C. - Sept. 29, 2011) A majority of charities surveyed saw their fundraising revenue remain stable or increase last year, according to the 2010 Year-End Survey of the Nonprofit Research Collaborative (NRC), a coalition of six fundraising and philanthropic organizations. The survey also showed that strong fundraising results were more likely when organizations invested resources in fundraising staff and infrastructure, including volunteer management.
Civic Engagement: By the Numbers
(Sept. 20, 2011) People who are more socially connected are also more likely to engage in service activities, including volunteering and group involvement. Here is a look at the levels of civic engagement in the U.S. between 2008 and 2010.
Making Cause Marketing Count
(August 23, 2011) In recent years, for-profit companies have been quick to align themselves with prominent nonprofit brands to enhance their image and increase sales. Consumers, however, are growing skeptical about the sincerity of companies’ cause related marketing programs and overwhelmed by their sheer number.
AFP Think Tanks on Fundraising Research: Linking Research to Practice
AFP has co-sponsored a series of Think Tanks to apply research to the practice of fundraising, promote practitioner-researcher interaction, and encourage dissemination of research findings.
Reaching Donors – The Integrated Approach
(July 26, 2011) Having many ways to reach people can be a blessing or a curse. You can end up with redundancy and confusion among your traditional direct mail, email, social media, and online communications—or you can develop an integrated approach in order to raise more and spend less.
Good Signs in Overall Giving
(July 19, 2011) There’s some good news about giving, as a new report shows nonprofit revenue has grown for ten consecutive months from August 2010 to May 2011.
What Good is Facebook?
(July 5, 2011) Having a Facebook page for your nonprofit can help drive traffic to your website and raise awareness of your organization, but it is proving less effective at helping an organization recruit volunteers and raise funds, according to a recent survey.
Ready, Set, Go Mobile
(June 28, 2011) Sparked by the startling success of disaster relief text-to-give campaigns, fundraising using mobile devices is proving to be more than just a flash in the pan—-the best success, however, is being seen in methods beyond texting, or even fundraising at all, according to new research from AFP and Kaptivate.
Charitable Giving Rebounds Slightly After Two Years of Steep Declines
Total giving by individuals, foundations and corporations in the U.S. was $290.89 billion in 2010, a 2.1 percent increase from 2009 in inflation-adjusted dollars, reports the Giving USA Foundation. According to revised estimates, 2008 and 2009 saw the largest drops in charitable giving in more than 40 years.
More People Donating Online, Say Fundraising Costs a Key Concern
A new study shows that more donors from every age group are going online to make a donation, and they are increasingly sensitive to over-solicitation and fundraising costs.
Cause Marketing Lowers Charitable Donations, Researcher Says
(April 5, 2011) Cause marketing—when firms share proceeds from the sale of products with a social cause—a reduces charitable giving by consumers, says a researcher at the University of Michigan's Ross School of Business.
Americans Under Age 40 Are as Likely to Donate to Japan Disaster Relief Through Electronic Means as Traditional Means
(March 29, 2011) In a striking shift in charitable donations methods, Americans under age 40 are now just as likely to give donations to disaster relief through digital means as they are through traditional means, according to a report issued by the Pew Internet & American Life Project.
Two-Thirds of Surveyed Charities Report Fundraising Results Held Steady or Improved in 2010
(Chicago, Ill. - March 22, 2011) A majority of charities surveyed saw their fundraising revenue remain stable or increase last year, according to the 2010 Year-End Survey of the Nonprofit Research Collaborative (NRC), a coalition of six fundraising and philanthropic organizations. The survey also showed that strong fundraising results were more likely when organizations invested resources in fundraising staff and infrastructure, including volunteer management.
How the Young Give
(Dec. 21, 2010) A new report from Giving USA Foundation and the Center on Philanthropy at Indiana University suggests that "Millennial" donors (adults born since 1981) have different concerns and charitable habits than previous generations. Are you ready for the new connected and world-conscious donor?
Online Fundraising: More Than a Point and Click
(Dec. 14, 2010) A report from Network for Good shows that not all online giving is created equal. Different paths and different methods to giving have different returns. And as with all other types of fundraising, relationships matter.
High Hopes for Holiday Giving
(Nov. 30, 2010) Seventy-four percent (74 percent) of adults plan to give this holiday season. With average total gifts of $281, the anticipated amount raised by nonprofit organizations will be more than $48 billion.
Charities Seeing Slight Recovery in Giving, But Not Enough to Keep Up With Demand or Budget Cuts
(Nov. 29, 2010) Nonprofit organizations have seen a slight turnaround in giving so far this year that mirrors the slow economic recovery, a new survey from the Nonprofit Research Collaborative (NRC) finds. But the small rebound hasn’t been enough to help many nonprofits that are grappling with staff and service cuts even as demand for their services has increased.
Foundations Likely to Increase Giving in 2011
(Nov. 23, 2010) Giving by U.S. foundations is poised for modest overall growth in 2011, after remaining flat in 2010. But it may take several years for giving to match the peak level recorded in 2008, according to estimates reported by the Foundation Center.
Wealthy Gave in Large Number in Downturn, Though Gift Size Decreased
(Nov. 23, 2010) According to a recent study by Bank of America and Merrill Lynch, high net worth households in the U.S. continued to support charitable organizations in 2009 at levels that were remarkably consistent with those seen in 2005 and 2007. However, overall average gift amounts were lower in 2009 compared to 2007.
The Rise of the Citizen Consumer
(Nov. 9, 2010) Americans expect significant involvement from business to tackle social issues, according to a new study. Nearly two-thirds of Americans feel that it is no longer enough for corporations to simply give money away to good causes, they need to integrate them into their day-to-day business.
Women Give More to Charity than Men, New Study Shows
(Nov. 2, 2010) Women at virtually every income level are more likely to give to charity and to give more money on average than their male counterparts, after controlling for education, income and other factors that influence giving, new research finds.
Signs of Growth as Nonprofits Push for Strong Year-End
(Oct. 26, 2010) With the exception of the months immediately following the Haitian earthquake, a monthly nonprofit revenue index shows that nonprofits have struggled to maintain positive year-over-year growth in 2010. However, there are signs of hope for a strong finish by year’s end.
Study Shows Direct Mail is a More Important Driver to Online Giving than Online Communications
(Oct. 19, 2010) More than twice as many online donors say they were prompted to give an online gift in response to a direct mail appeal compared to when they received an e-appeal, according to a national study.
Weighing the Online Donation Option
(Oct. 12, 2010) While a large majority of donations are still made by check (79 percent), those who do donate by bankcard are very satisfied, and are loyal donors, according to new research from Visa conducted in partnership in AFP.
In Canada, Online Giving Reigns
Online giving has surpassed traditional modes of transacting gifts among all Canadian donors under the age of 65, reports fundraising consultant Penelope Burk from her recent survey of more than 7,000 Canadian donors. However, nonprofits continue to underestimate young donors as a source of significant funds.
Taming the Fear of Fundraising Costs
Many surveys and donor comments portray people as wanting organizations to spend less money on fundraising (if they spend anything at all). However, when asked about fundraising costs in terms of impact, donors clearly favor spending more to make more.
Nonprofits Stretched Thin
(July 27, 2010) As the recession heightens demands for charitable services, many U.S. nonprofit organizations have had to cut jobs or stop hiring, resulting in increasingly heavy burdens on nonprofit workers.
Wise Giving? Most Donors Spend Little Time Researching Charities
Only about one third of donors surveyed recently said that they did any research before donating to a charity, and those that did looked at overhead ratios above all else.
Fundraising On Upward Trend, New Report Indicates
(June 22, 2010) Nonprofit revenue in the U.S. increased 12.1 percent in the three months ending April 2010 as compared to the same period last year, according to a new report.
Total U.S. Giving Decreased in 2009
(June 9, 2010) The amount of money donated to charity by individuals, foundations and corporations decreased again in 2009, dropping 3.2 percent, according to the Giving USA Foundation. However, U.S. giving still totaled more than $300 billion.
2009 Household Charitable Giving Down Five Percent from 2008
(May 27, 2010) Individual charitable giving in 2009 amounted to $217.3 billion, a decline of $11.2 billion or 4.9 percent from the estimated $228.5 billion total in 2008, according to the latest report by researchers at the Center on Wealth and Philanthropy at Boston College and published by the Association of Fundraising Professionals. This 5% decline is in addition to the 6 percent decline that the Center calculated for 2008
Understanding High Net Worth Donors
A new study of high net worth individuals in the U.S. and the U.K. found that those that gave the most did so out of a sense of responsibility or duty.
Face Time: How to Reach Young Donors
(May 11, 2010) Although we often associate people ages 20 to 40 with texting, Facebook and other high-tech communications, donors in that age group say that when it comes to requests for their time or money, they put high value on face-to-face communication.
Charitable Fundraising Salaries Increase
Salaries for charitable fundraisers in the United States increased in 2009, according to the latest Association of Fundraising Professionals (AFP) Compensation and Benefits Study.
2009 Saw Record Decline in Foundation Giving
(April 20, 2010) The recent economic crisis caused the more than 75,000 grantmaking foundations in the United States to cut their 2009 giving by an estimated 8.4 percent--by far the largest decline ever tracked by the Foundation Center. Grant dollars fell from $46.8 billion in 2008 to $42.9 billion in 2009.
AFP 2009 State of Fundraising Survey: Charitable Fundraising Takes Another Hit
(April 12, 2010) Just 43 percent of charities raised more money in 2009 than in 2008, marking it the worst year for charitable fundraising in a decade, according to the Association of Fundraising Professionals (AFP) 2009 State of Fundraising Survey, released at AFP’s 47th International Conference on Fundraising in Baltimore, Md.
Fundraising Tips: A Snapshot of Rural Donors
(April 6, 2010) Although people from rural communities are less likely to donate to charity, those that do give donate a higher percentage of their income than urban donors, according to a recent study by the Center on Philanthropy at Indiana University.
Social Media Has Growing Impact on Peer-to-Peer Event Fundraising
(March 2, 2010) New research shows that social media tools lead to more successful fundraising for participants in charity events.
Social Media Builds Support, But Fundraising Lags Overall
(March 2, 2010) Respondents to a recent survey felt social media channels were generally effective for enhancing relations with an existing audience and reaching out to new supporters, but less so for raising money.
The Legacy Leaders Reports
AFP has funded three important research projects through its Legacy Leaders Planned Giving Research Grants program.
Boston College Researchers Design First Model to Produce Quarterly Estimates of Household Giving
(Feb. 2, 2010) Researchers at Boston College's Center on Wealth and Philanthropy found that U.S. household giving declined in 2009 from 2008, but that the forecast is rosier for 2010.
Philanthropy and Gender: Not Your Mother’s Bake Sale
(Jan. 19, 2010) When it comes to giving money away, numerous studies show there are significant differences between men and women in their philanthropic behavior. Read about women’s philanthropy past and present, and how better to work with female philanthropists.
Trends: In 2010, Expect Charitable Donors to Keep Giving Through Long-Term Pledges
(Dec. 22, 2009) Businesses and individuals hit hardest by the economy’s slide have shifted charitable giving patterns to longer-term pledges and gift commitments rather than ceasing to give altogether, according to a study released yesterday by the Association for Healthcare Philanthropy (AHP).
High Fundraising Standards Big Factor in Public Trust
(Dec. 1, 2009) Ethical fundraising is the number one reason people come to trust a particular charity, according to a recent survey conducted in Britain.
Men and Women Equally Likely to Include Charity in Estate Plans
(Nov. 3, 2009) Gender does not generally predict whether someone who donates to charity is likely to leave a charitable bequest in his or her will, according to a recent study by the Center on Philanthropy at Indiana University.
2008 Think Tank on Fundraising Research: Leadership, Governance and Giving (For Use in Chapter Programming)
AFP is pleased to provide a discussion guide and four PowerPoint presentations on "Leadership, Governance and Giving" for use in developing chapter programs on these topics. The materials result from the AFP Research Council Think Tank held in October 2008 in Orlando, Florida. AFP is grateful to the AFP Foundation for Philanthropy and the Edyth Bush Charitable Foundation for providing funding for the think tank.
AFP State of Fundraising 2008 Final Report Released
(August 4, 2009) The final report of AFP's State of Fundraising 2008 survey is now available online in the Attachments section below (PDF format).
Charitable Fundraising Salaries Decrease Slightly Across North America
(May 12, 2009) Salaries for charitable fundraisers in the United States and Canada decreased in 2008, according to the latest Association of Fundraising Professionals’ (AFP) Compensation and Benefits Study.
Nonprofits Pinched in Changing Economic Landscape
(March 16, 2009) A report by two former presidential domestic policy advisers reveals some of the challenges faced by the nonprofit sector as a result of the economy and provides public policy recommendations to help spur nonprofit recovery.
Number of Charitable Gifts of $1 Million-plus From Individuals Fell in 2008
(March 2, 2009) This is the second largest drop in individual gifts during the last half of a year to occur in the past decade. The largest drop, 35 percent, was in 2001.
Corporate Giving in Flux, But Not Disappearing, Study Shows
(Feb. 2, 2009) Though corporate giving levels are predicted to decrease in 2009, many corporations and corporate foundations are holding steady in the amount they plan to give.
Fundraisers See Chilly Giving Climate Now and in Future
(Jan. 5, 2008) The fundraising climate is the toughest it’s been since 1998, according to the Indiana University Center on Philanthropy’s most recent Philanthropic Giving Index.
Learning from the Madoff Scandal—Dealing with Unfulfilled Charitable Pledges
(Jan. 5, 2009) As has widely been reported, the Bernard Madoff scandal has extended well-beyond the corporate sector and has hit the charitable sector quite hard. AFP’s legal counsel has prepared a document explaining the legal issues related to unfulfilled pledges from donors, foundations and other parties.
Charity Fundraising Efforts Lagging Significantly This Holiday Season
(Dec. 19, 2008) More than half of charities across North America are raising less money during the 2008 holiday giving season (October through December) than they did last year, according to a survey conducted by AFP.
More Fundraising Strategies to Tackle a Recession
(Dec. 1, 2008) How can your organization respond in a positive way to current economic challenges? A white paper by Graham-Pelton Consulting offers 12 strategies to help you keep both your short-term and long-term fundraising goals on track.
AFP Aloha Chapter Issues 2008 State of Fundraising Report for Hawaii
(Nov. 25, 2008) The AFP-Aloha Chapter, in collaboration with the Hawaii Association of Independent Schools, Hawaii Alliance of Nonprofit Organizations, and Olomana Marketing, conducted an assessment of the impact of the financial crisis on nonprofit organizations in Hawaii and to understand how nonprofits are managing the situation within their organizations.
Foundations Not Likely to Change Funding Priorities Despite Economic Distress
(Nov. 17, 2008) U.S. foundations are not going to suddenly or drastically change their funding priorities in the present economic downturn, judging from historical trends.
Consumers Respond Positively to Cause-related Marketing
(Nov. 3, 2008) Companies are increasingly forming partnerships with nonprofits and supporting causes to help strengthen their brand in the eyes of customers. Research shows that people are more likely to buy products from companies that associate themselves with a cause.
Members Share Insights on Nonprofit CEO Salaries
(Nov. 3, 2008) In a recent issue, eWire asked readers if they thought nonprofit CEOs are paid too much. Our respondents didn’t think so—up to a point anyway.
Strategies for Overcoming the Global Financial Crisis
(Oct. 27, 2008) Nearly 100 leading fundraisers from around the world have provided new strategies and tactics for charities to survive and prosper in the current global financial crisis.
Survey Finds Large Majority Tightening Wallets, Reducing Gifts
(Oct. 27, 2008) More than 80 percent of respondents to a recent survey indicate they have become more concerned about their finances, leading half to either reduce their giving or stop giving altogether.
Research: AFP State of Fundraising 2007 Final Report Released
(Oct. 20, 2008) Fundraising revenues increased from 2006 to 2007 for two-thirds of charities, but their gains dropped dramatically, according to the final report of AFP’s State of Fundraising survey. The full report is available in the Members Only section of the website (login required) and has data about different types of fundraising, board giving and key issues affecting fundraising.
Make Time for Innovation
(Oct. 14, 2008) In fundraising and the nonprofit sector as a whole, the sky is the limit for new ideas and better methods. But the trick, say the authors of a recent W.K. Kellogg Foundation report, is to incorporate a culture of systematic innovation, so you are not waiting around for new ideas to strike like lightning—randomly and unpredictably.
Young Donors: Not Just Playing Around
(Oct. 14, 2008) When you look at teenagers these days you may only see the reflection of a video game in their eyes as they stare slack-jawed in concentration clicking a controller and manipulating a virtual world. But that doesn’t mean they are withdrawn from the outside world, according to a new report from the Pew Internet & American Life Project, and many of their online experiences may drive offline interests in philanthropy.
Wealthy Donors Share Motives and Misgivings
(Sept. 15, 2008) Wealthy donors want to give, but they don’t want to gamble, according to a new report from the University of Pennsylvania’s Center for High Impact Philanthropy. And for lack of quality indicators on what impact their gift will make, they often rely heavily on their peers.
Encouraging Unrestricted ‘Growth Capital’ Funding
(Sept. 15, 2008) Strategic investing may be the buzz, but few donors and foundations are actually putting it into action. A new article in the Fall 2008 issue of the Stanford Social Innovation Review (SSIR) examines what donors and charities can do to encourage such gifts.
AFP Funded Research: Why People Leave Bequests
(Sept. 8, 2008) New research into bequest giving shows that bequest donors give for different reasons and respond to different forms of cultivation and recognition than other types of donors.
Presidential Campaigns Have Little Impact on Direct Mail Fundraising
(Sept. 2, 2008) While charities are facing numerous challenges in the current fundraising environment, the presidential election isn’t one of them, according to a new research report.
New Market Research Offers Snapshot of Donors
(Aug. 25, 2008) More than half of all donors to human and social service organizations volunteered in 2007, and a third would like to play a more active role in the charities to which they contribute, according to the latest donor research from Campbell Rinker, a nonprofit marketing research firm in Santa Maria, Calif.
AFP Seeks Volunteers to Help Streamline Grant Making Processes
(Aug. 18, 2008) Are you drowning in grant-application paperwork and distracted from purpose? Project Streamline aims to make the process easier and more effective, and AFP is seeking interested volunteers to provide feedback on a new study and help develop next steps.
Giving to Education Causes Expected to Grow More Slowly
(Aug. 11, 2008) Giving to education in the United States is expected to grow in the coming year, but at a much slower rate, according to the Council for Advancement and Support of Education (CASE).
Volunteering Up, Dropout Rate Still High
(Aug. 4, 2008) Retaining donors is not the only challenge nonprofits face. A recent study shows that retention rates for volunteers are nearly as daunting.
Overhead Costs Too Low, You Say? Watch Your Mouth!
(July 28, 2008) Much has been made of fundraising costs and the overhead expenses of nonprofits. There are percentages thrown about and charities measured and judged based on these numbers. But if you have an “acceptable” or “good” ratio of money going to programs versus overhead, is your organization really better off?
Marketing Your Nonprofit: Winning Taglines
(July 28, 2008) “Just because you’re a small nonprofit doesn’t mean you can’t have a powerful tagline for your organization, program or campaign,” says nonprofit marketing expert and blogger Nancy E. Schwartz.
AFP Awards Large Grant to Research Bequest Giving
(July 21, 2008) AFP recently awarded a research grant of $19,790 to fund new research to be conducted by prominent scholars at The Center on Philanthropy at Indiana University—Purdue University in Indianapolis (IUPUI).
Pay to College Fundraisers, Staff Shows Strong Growth
(July 21, 2008) Salaries of fundraisers at U.S. colleges and universities have seen strong growth in recent years, according to a survey conducted by the Council for Advancement and Support of Education (CASE).
In Weak Economy Loyalty is Stable Currency
(July 14, 2008) Fundraising revenues and donor counts are both down for the first quarter of 2008 compared to the same time last year, reports the Target Analytics Index of National Fundraising Performance.
AFP 2007 Annual Report
Download the 2007 Annual Report for AFP, the AFP Foundation for Philanthropy and the AFP Foundation for Philanthropy – Canada. The document reviews the great leaps AFP has already made in advancing its strategic plan and setting a strong foundation for successfully implementing the rest of the plan over the next three years.
Donors Who Mean Business
(June 30, 2008) High net worth business owners are dedicated donors who have incorporated philanthropy into their financial plans and will give steadily despite the economic environment, according to a recent study conducted by SunTrust Bank Private Wealth Management.
U.S. Charitable Giving Surpassed $300 Billion in 2007
(June 23, 2008) Charitable giving in the United States reached a record high of $306.39 billion, up 3.9 percent from 2006, according to Giving USA 2008.
Direct Mail Alive and Well—For Now
(June 23, 2008) A recent survey shows that older donors (age 60 and older) respond to direct mail solicitations at similar levels to what they did in 1995, indicating that a new generation of donors has picked up where previous donors in this age group left off.
Seeing Eye-to-Eye with Your Donor's Financial Adviser
(May 27, 2008) Fundraisers at times find themselves at odds with financial advisers over the type or amount of a gift that is to be made by a donor. But there are ways to collaborate with a financial adviser to fulfill the donor's goals of having a solid financial plan and making a lasting contribution to a favorite charity.
Foundations Viewed Positively, But Are Virtually Invisible to Many Americans
May 26, 2009) A new study shows that a large percentage of Americans, including those engaged in the charitable sector, know very little about foundations but nonetheless tend to have favorable perceptions of them and their work.
Millennials Are No Less Generous than Other Generations
(May 19, 2008) Prior research shows that young donors in the Millennial generation (born after 1981) are less likely to give and tend to give in smaller amounts than other generations. But according to a recent study, the trend is not generational, but rather a function of young people’s income, education level and religious attendance.
Mixed Results on Growth in Foundation Diversity
(May 12, 2008) A new report reveals that foundation diversity has increased significantly in some areas, including board and staff composition, but there continues to be problems in others, such as funding to diverse organizations.
Despite Economy, Some Foundations Plan to Increase Giving
(May 5, 2008) Three recent surveys that asked foundations if they plan to increase their giving in 2008 and beyond show mixed results, though many grant makers have stepped up their gifts this year to help those affected by the economy.
New Study Recommends Ways to Address Flaws in Grant Application and Reporting
(April 28, 2008) Nonprofit organizations and foundations alike are beginning to stagger under the weight of a grant application and reporting system that needs fixing, according to Drowning in Paperwork, Distracted from Purpose, a new report commissioned by Project Streamline, a coalition of organizations representing both grantmakers and grantseekers, including AFP.
Integrating Fundraising Activities Key to Success, Survey Finds
(April 21, 2008) Using a variety of well-rounded and diverse programs and activities to develop strong connections with donors is the most effective way to raise funds, according to a new series of studies developed by the Association for Healthcare Philanthropy (AHP).
Revenue Growth, Donors Continue to Decline
(April 21, 2008) Charitable organizations participating in the Target Analytics Index of National Fundraising Performance experienced negative revenues (when adjusted for inflation) from 2006 to 2007 and continued to see declines in the number of donors.
2006 Annual Report
Download the 2006 Annual Report for AFP, AFP Foundation for Philanthropy and AFP Foundation for Philanthropy-Canada
The Science of Fundraising: Questioning Fundraising’s ‘Inefficiencies’
(March 17, 2008) Can academic studies help fundraisers better meet their bottom line? As researchers begin to examine the science of fundraising, it seems the answer could be yes, according to a recent article in The New York Times Magazine.
Donor Retention Resources
Books, articles, audiotapes and links to help you find the best information available on donor retention and donor attrition.
Biggest Pressure for Future Nonprofit Leaders: Fundraising
(March 10, 2007) Fundraising is the primary reason many potential charity leaders of the future are not interested in being executive directors, according to new research that continues to underscore a future leadership gap for the sector.
Study Shows Half of Art Donations Overvalued
(March 10, 2008) Half of all art donations audited over the last 20 years by the Internal Revenue Service (IRS) have been appraised at nearly double their actual value, according to a recent article by The Los Angeles Times.
Giving to U.S. Colleges and Universities on the Rise, Especially Among Wealthiest Schools
(March 3, 2008) Charitable giving to colleges and universities was up in 2007 by 6.3 percent to $29.75 billion, according to a recent study by the Council for Aid to Education.
Volunteering Grows, But Giving Money Still Considered Easier
(Feb. 25, 2008) The percentage of Americans who volunteer grew by 10 percent in 2007, according to a study by Thrivent Financial for Lutherans and reported in The Chronicle of Philanthropy.
Corporate Giving Increases, But Road Ahead Uncertain
(Feb. 25, 2008) A recent report shows that charitable giving by major U.S. corporations and corporate foundations to charities, both domestic and abroad, increased in 2006 to $10.2 billion. What do the numbers and trends mean for charities in the near future?
Majority of Americans Believe Nonprofit Overhead Unreasonable
(Feb. 19, 2008) Sixty-two percent of Americans believe the typical nonprofit organization spends more than what is reasonable on overhead expenses such as administration and fundraising, according to a new survey.
Are Nonprofit Leaders More Effective Than Corporate Execs?
(Feb. 4, 2008) Nonprofit leaders scored significantly higher than their for-profit counterparts in a recent study about leadership practices conducted by The Nonprofit Quarterly.
AFP Announces Legacy Leaders Grants for Research on Planned Giving
(Feb. 4, 2008) AFP has funded two important research projects through its Legacy Leaders Planned Giving Research Grants program.
New Study Creates Profiles of Wealthiest Households
(Feb. 4, 2008) A new study develops philanthropic profiles of the wealthiest 3 percent of U.S. households based on their preferences and motivations and the process they use in giving.
Barely Half of All Charities Require Board Member Contributions
(Jan. 21, 2008) A new survey by accounting firm Grant Thornton LLP reveals that just slightly more than half of charities require their board members to make financial contributions to their organizations.
Mega-Gift Donors Focusing on Higher Education
(Jan. 7, 2008) Higher education receives nearly half of all major and mega-gifts, according to new research by the San Francisco-based Institute for Jewish and Community Research (IJCR).
2007 AFP Year-End Report
Highlights of Progress on the AFP 2007–2010 Strategic Plan
Many Charities Behind on Their Fundraising This Holiday Season, but Still Optimistic
(Dec. 20, 2007) Less than half of charities across North America are raising more money during the 2007 holiday giving season (defined as October through December) than they did last year, according to a survey by the Association of Fundraising Professionals (AFP).
Majority of Households Give, But Still Many are Not Consistent
(Dec. 10, 2007) A majority of U.S. households give to charity consistently every year, but almost three in ten shift every year between giving and not giving, according to a new survey conducted by the Center on Philanthropy at Indiana University.
2007 Donations Good So Far, But What About the Holidays?
(Dec. 3, 2007) A new survey shows that giving in the first nine months of 2007 was strong, with very similar results to figures in 2006. However, will the U.S. housing crisis and overall economic conditions across North America affect giving in the last quarter of the year?
Most Americans Not Aware of Advantages of Giving Securities
(Nov. 12, 2007) A new report shows that American donors could realize $4.5 billion in additional tax savings if they gave appreciated securities instead of cash, but most are not aware of the tax advantages.
Healthcare Giving Still Strong, but Slowing
(Oct. 29, 2007) Although giving to healthcare facilities and organizations increased in 2006, the rate of growth was substantially lower than in 2005, according to a report by the Association for Healthcare Philanthropy (AHP) in Falls Church, Va.
Most Nonprofit Boards Not Diverse or Involved in Fundraising
(Aug. 20, 2007) A study by the Washington, D.C.-based Urban Institute has found that many nonprofit boards are not actively engaged in basic stewardship responsibilities, such as fundraising, and are not diverse or reflective of the populations they serve.
The Value of FEP
Elizabeth Boris describes the value of FEP for fundraisers, CEOs and board members.
AFP State of Fundraising 2006 Final Report Released
(July 16, 2007) The final report of AFP's State of Fundraising 2006 Survey is now available for members only in the Member Gateway section (log-in required to access the link below).
AFP State of Fundraising 2006 Final Report Released
(July 16, 2007) The final report of AFP's State of Fundraising 2006 Survey is now available online in the Attachments section below (PDF format).
(June 25, 2007) It takes money to make money, the saying goes. But nonprofits actually lose money—at least in the short term—when they try to raise funds through direct marketing, find the coauthors of a recent paper in the Journal of Nonprofit & Public Sector Marketing.
Fundraisers More Committed to Causes Than Organizations?
(June 18, 2007) Fundraisers might be more committed to the causes their organizations serve than the organizations themselves, according to new research sponsored by the AFP Foundation for Philanthropy.
Millionaires Gave More in 2006, but Is Philanthropic Interest Waning?
(June 4, 2007) Two recently released studies provide contrasting data about whether millionaires will give more in 2007 than in 2006 and if their interest in charitable giving is on the decline.
Corporate Giving Reaches Milestone Independent of Disaster Relief
(May 21, 2007) Corporate foundations gave a record $4.2 billion in 2006, and 57 percent say they expect to give more in 2007, according to a new report.
Resource Papers - Diversity Essays
Traditions of giving, philanthropic motives of America's diverse ethnic and culture groups.
Giving Circles Provide Opportunities, Challenges for Fundraisers
(March 5, 2007) A new study has found that while giving circles have much to offer charities, in some cases the funding relationships can be uneven and have yet to reach their full potential.
AFP Strategic Plan 2007-2010
With a core purpose of advancing ethical and effective fundraising, the Association of Fundraising Professionals has undertaken to ensure that fundraising is viewed as a credible and respected profession for civic betterment throughout the world. Goals and outcomes are key to this effort, as are the measures of success. These elements and more are spelled out in the Strategic Plan for 2007-2010. The plan was approved by the Board of Directors on March 24, 2007.
Research Study: Giving Circles and Fundraising in the New Philanthropy Environment
The purpose of this project was to better understand how fundraising professionals are responding and adapting to tools of the "new philanthropy" environment, especially to funding from "giving circles." Scholars, practitioners, and journalists claim a new era has begun in American philanthropy; one that is more engaged and uses unconventional modes of giving and volunteering. The study, by Angela Eikenberry of the Center for Public Administration and Policy, School of Public and International Affairs, Virginia Tech, examines the practice in depth.
This research was made possible by a grant from the AFP Foundation for Philanthropy.
Volunteering Slightly Down in 2006, But Overall Still Strong
(Feb. 19, 2007) The percentage of the U.S. population that volunteers decreased in 2006, according to Volunteering in the United States, 2006, a new survey by the Bureau of Labor Statistics.
2006 Giving on Pace So Far with Previous Years
(Dec. 11, 2006) Contribution levels in the U.S. through the first nine of months of 2006 are remarkably similar to levels seen in 2004 and 2005, according to a recent survey by Guidestar.
Accountability, Impact Build Trust in Nonprofits for Wealthy Donors
(Nov. 20, 2006) Providing evidence of what their contributions have accomplished and abiding by high levels of accountability are the two critical ways that nonprofits can build trust, especially for wealthy donors, according to a new survey.
Majority of Wealthy Unaffected by Tax Incentives, Not Interested in Leaving a Legacy
(Nov. 13, 2006) A new study reveals that a strong majority of wealthy donors in the United States would maintain or increase their charitable giving if the estate tax was repealed in the United States, and only a quarter of those donors are motivated to “leave a legacy” in their giving.
Participate in the First Fundraising Effectiveness Survey
(Nov. 6, 2006) All AFP members are invited to participate in a ground-breaking survey that will measure growth in giving from 2004 to 2005 and help charities increase giving at a faster pace.
PAC Report 2006
New Standards for Community Foundations
(Sept. 18, 2006) The Council on Foundations has developed a new standards program for community foundations that engage in ethical and effective practices and highlight transparency and financial responsibility.
Public Confidence in Charities Rebounds Slightly
(Sept. 18, 2006) Public confidence in U.S. charities has risen slightly since Sept. 11, 2001, but still has not returned to the level of trust experienced before that day, according to a new survey.
New Study Examines How Donors Give Online During Disasters
(Aug. 28, 2006) A new study examines how donors give online to help support disaster relief efforts and provides guidance for charities seeking to raise funds online.
Foundation Giving Exceeds $33 Billion in 2005
(Aug. 7, 2006) Buoyed by the establishment of new foundations, a slowly growing economy and support for relief efforts for the Southeast Asia tsunami and Gulf Coast hurricanes, giving by U.S. foundations increased to an estimated $33.8 billion in 2005, according to a new report.
Online Volunteering: Factors for Success
(July 31, 2006) A new study examines the potential benefits of cultivating online volunteers and the necessary infrastructure and capacity organizations need to effectively employ these volunteers.
IRS Releases Data on Noncash Charitable Contributions
(July 24, 2006) For the first time, the Internal Revenue Service (IRS) has gathered information about noncash charitable contributions, including type of gifts, donor demographics and which organizations were most likely to receive noncash contributions.
Women, People in Utah, Most Likely to Volunteer
(July 24, 2006) Women are more likely to volunteer than men in every state in the United States, according to a new report on volunteerism released by the Corporation for National and Community Service.
AFP State of Fundraising 2005 Final Report Released
(July 10, 2006) The final report of AFP's State of Fundraising 2005 Survey is now available online in the Attachments section below (PDF format).
Successful Capital Campaign Teams: Balancing Technical and Interpersonal Skills
(July 10, 2006) New research funded by AFP finds that many capital campaign teams, while meeting their goals, often contend with a lack of cohesion, overemphasizing interpersonal skills at the expense of optimal fundraising success.
Report Provides New Ideas on Arts, Education, Health Fundraising
(June 26, 2006) A new report on household giving in the United States identifies several key factors, beyond just wealth and income, as to why people give to arts, education and health charities.
Foundation for Philanthropy – Canada Donors
Foundation for Philanthropy – Canada Donors
Philanthropy Not the Most Important Aspect of CSR, Survey Finds
(June 5, 2006) A majority of Americans believe that the most important aspect of corporate social responsibility is treating employees fairly, according to a new survey released by the National Consumers League and Fleishman-Hillard.
Charities Face Major Challenges in Finding Funds for Capital Projects
(May 15, 2006) A new survey has found that while numerous charities have significant investment capital needs, including technology, program development and strategic planning, they face substantial challenges in accessing that capital.
Volunteers Still Not Being Used for Maximum Impact
(May 4, 2006) A new survey shows that a vast majority of nonprofit organizations are not taking full advantage of the professional skills and knowledge possessed by their volunteers.
Nearly Two-Thirds of U.S. and Canadian Charities Raised More Funds in 2005
(April 3, 2006) Despite the largest single relief effort in history for Hurricane Katrina, nearly two-thirds of charities in the United States and in Canada managed to raise more funds in 2005 than in 2004.
Older Americans More Generous, More Skeptical
(May 1, 2006) A new survey has found that older Americans are not only more likely to donate their time and money to charities, but also more likely to be skeptical that such organizations are honest and ethical.
Slow, Steady Foundation Growth Seen in 2005, Expected in 2006
(April 24, 2006) A new report shows steady, but unremarkable growth for the foundation sector in 2005 and forecasts much of the same for 2006.
Giving Money, Not Time, Preferred Method of Giving
(April 17, 2006) American adults are more likely to donate money than time to causes they support, according to a national survey by Thrivent Financial for Lutherans, a membership organization that creates, manages and funds outreach programs that support congregations, schools, nonprofits and individuals in need.
Charitable Fundraising Salaries Decrease in the U.S., Remain Stable in Canada
(April 10, 2006) From 2004 to 2005, salaries for charitable fundraisers decreased in the United States and remained stable in Canada, according to the latest Association of Fundraising Professionals’ (AFP) Compensation and Benefits Study.
Nonprofit Executives Burning Out, Planning to Leave Jobs
(March 27, 2006) A survey of almost 2,000 nonprofit executives found that 75 percent are planning on leaving their jobs within five years, while another 10 percent are already in the process of switching job.
Contributions to Colleges and Universities Grow by Nearly 5 Percent
(Feb. 24, 2006) Colleges and universities in the United States experienced a 4.9 percent increase in contributions in 2005, according to the annual Voluntary Support of Education (VSE) survey released by the Council for Aid to Education (CAE).
New Report Suggests Donor Loyalty Is Hard To Come By
(Feb. 20, 2006) While many donors claim they have “high loyalty” to the charities they support, even more possess attitudes that suggest they really are not that loyal, according to a new report by Cravers, Matthews, Smith & Company (CMS) and Prime Group.
Socially Responsible Investment Assets Growing Faster Than Other Funds
(Feb. 20, 2006) Socially Responsible Investment (SRI) assets grew faster than all managed assets in the United States over the last 10 years, according to the latest biennial report on SRI funding by the Washington, D.C.-based Social Investment Forum.
(Feb. 6, 2005) AFP Foundation for Philanthropy’s Every Member Campaign (EMC) enjoyed another highly successful year in 2005, reaching its goal and raising nearly 10 percent more than in 2004.
CRA Introduces Enhancements to Website
(Jan. 30, 2006) The Canada Revenue Agency (CRA) has completed the first part of a two-phase project to improve its website, including improvements to the online listings of charities.
The Rich Less Generous Than Others?
(Jan. 23, 2006) New research suggests that the rich in the United States are nearly half as generous as everyone else.
Knowledge of Others' Giving Can Increase Contributions
(Jan. 23, 2006) A new study has found that telling prospective donors what other individuals gave can increase giving levels.
Ignore Donor Intent at Your Peril
(Jan. 9, 2006) A new survey shows that donors are very concerned with how charities use their contributions and consider it a serious matter if organizations use donations for unauthorized purposes.
Nearly One in Five U.S. Internet Users Have Contributed Online
(Dec. 12, 2005) More than 26 million Americans have now made a charitable gift online, according to the most recent survey from the Pew Internet Project.
New Studies Highlight Regional Differences in U.S. Giving Patterns
(Dec. 5, 2005) Two new studies shed fresh light on geographic giving patterns in the United States and reveal that some areas are much more generous than had previously been thought.
Gender Pay Gap Narrows at U.S. Charities, But Still Remains Unequal
(Nov. 7, 2005) A new study reveals that the compensation of female charity CEO's has increased faster than, but still lags behind, those of their male counterparts.
Public Confidence in Charities Remains Low, Study Says
(Oct. 17, 2005) A new survey reveals that nearly one-third of Americans have little or no confidence in charities, while two-thirds believe that charities waste a great deal or fair amount of money.
Is Corporate Social Responsibility A Myth?
(Oct. 10, 2005) A new article in the Stanford Social Innovation Review argues that the public is being misled by the corporate social responsibility (CSR) movement.
Socially Responsible Investing on the Rise
(Oct. 10, 2005) More than one out of every nine dollars invested and professionally managed in the United States, or $2.16 trillion, is involved in a socially responsible investment, according to a report by the Social Investment Forum.
Boomers Lead Generation Giving, But Younger Groups Showing Potential
(Sept. 12, 2005) A new study reports that the baby boomer generation now gives more to charities than any other generation, while younger donors are showing a stronger than expected proclivity to support nonprofit organizations.
Matching Foundation Payout Rates to Mission
(Aug. 15, 2005) A new report argues that foundations would be better served by matching their payout rate to the specific needs and programs of their mission as opposed to an arbitrary, government-set limit.
Survey Rates Perceptions and Experiences of Fundraisers
(Aug. 8, 2005) A new report, supported in part by the Association of Fundraising Professionals (AFP), provides new perspectives on how fundraisers of different races view themselves and their jobs and compiles ideas on what can be done to bring more African-American fundraisers into the profession.
Foundation Giving Rises in 2004
(Aug, 8, 2005) A new study released by the Foundation Center in Washington D.C., reports that giving by the United State's grantmaking foundations rose 7 percent to an estimated $32.4 billion in 2004.
Operating Style Key Factor in Foundation Expenses
(Aug. 1, 2005) A new study of the expense and compensation patterns of the 10,000 largest grantmaking foundations in the United States suggests not only that there are vast differences among these entities, but also operating style may be the most critical factor in determining and explaining such expenditures.
Why People Give (and Do Not Give) to Charity
(July 25, 2005) A new study provides insight into why people give and do not give to charity and what organizations can do to convince them to support their programs.
AFP State of Fundraising 2004 Final Report Released
(July 20, 2005) The final report of AFP's State of Fundraising 2004 Survey is now available online.
Charitable Giving Rises Five Percent in 2004
(June 20, 2005) Charitable Giving in the U.S. exceeded $248 billion in 2004, according to the new Giving USA report.
The Rich Are Getting Richer
(June 6, 2005) The income of the super rich in the U.S. is growing faster than any other income class, according to research conducted by The New York Times and published in its June 5 issue.
Strong Trustee-CDO Relationship Can Have Huge Impact on Fundraising
(May 9, 2005) When key players in a nonprofit--the CEO, board chair and chief development officer (CDO)--all share a common vision, the organization can function and fundraise more effectively, according to research funded by AFP.
New Study Shows Accountability the Norm in the Nonprofit Sector
(May 9, 2005) A new study reveals that a large percentage of nonprofits across the United States already engage in the kinds of accountability practices currently under consideration by the Senate Finance Committee, bringing into question why nonprofit accountability has become such an issue with Congress.
New Giving Index Shows U.S. Philanthropy Quite Strong
(May 2, 2005) Despite mixed signals on the economy, Americans continue overwhelmingly to donate to a variety of charitable causes, with more than 90 percent giving at least $100 to more than $10,000 annually.
Canadian Volunteers Motivated by Cause, Connection
(April 25, 2005) Canadians are more motivated to volunteer their time and resources because of the personal satisfaction they feel rather than any reward or recognition they may receive, according to a recent survey.
What Is Volunteer Time Worth?
(April 25, 2005) The value of the volunteer hour has increased.
Nonprofit Sector is an Economic Force in Massachusetts
(April 25, 2005) The Massachusetts nonprofit sector generates about $50 billion in salaries, goods, services and expenditures for the state, according to a recent study from the Massachusetts Institute for a New Commonwealth (MassINC).
Foundation Giving Declines, Key Issues Gain Support in 2003
(April 11, 2005) Overall giving by the largest private and community foundations dropped 10 percent in 2003, according to the recent Foundation Giving Trends: An Update on Funding Priorities report from the Foundation Center.
AFP State of Fundraising 2004 Report Released
(April 4, 2005) According to findings of AFP's annual State of Fundraising 2004 survey, charitable fundraising in 2004 was robust and fundraisers are optimistic about 2005.
Does the Theory of Planned Behavior Apply to Charitable Giving?
(April 2005) Does the Theory of Planned Behavior Apply to Charitable Giving? That is the question William F. Bartolini attempted to answer in his research project Prospective Donors' Cognitive and Emotive Processing of Charitable Gifts Requests conducted with the financial support of the Association of Fundraising Professional's Research Council.
Research to Benefit Social and Economic Health of Rural Canadian Communities
(March 21, 2005) The Social Sciences and Humanities Research Council of Canada (SSHRC) in Ottawa, Ontario, is investing $1 million to help rural women improve the economic health and viability of their communities.
New Report Sheds Light on Why People Volunteer
(Feb. 28, 2005) While moral values are the primary reason many Americans volunteer, clear differences emerge between age groups, according to a survey by Thrivent Financial for Lutherans.
Fundraising Competition Increases as U.S. Charities Number 800,000
(Jan. 24, 2005) Charities can look forward to additional fundraising competition as the Internal Revenue Service now reports that there are nearly 800,000 charitable organizations in the United States, double the number than existed in 1990.
U.S. Ranks Seventh in Study of International Nonprofit Sectors
(Jan. 21, 2005) The United States ranks only seventh in the world in its level of private philanthropy as a percentage of gross domestic product (GDP), according to a new study from Johns Hopkins University.
Email Solicitations Still Evolving in Higher Education
(Dec. 6, 2004) Only half of higher education institutions are using email as a fundraising tool, and there is a wide disparity in how the technology is being employed, according to a new survey by the Council for Advancement and Support of Education (CASE). Although focused on higher education, the survey also holds insights for other types of charitable organizations as well.
Senior Fundraisers, Managers in Demand, but Economy Stifling Consistent Hiring
(Nov. 15, 2004) Fundraising is one of the key skills that charities are looking for in senior managers, but a lagging economy is prohibiting many organizations from hiring, according to a new study by Boston-based nonprofit Bridgestar.
Canadian Giving Reaches Record High
(Nov. 8, 2004) Charitable giving by individuals in Canada reached $6.5 billion in 2003, the highest level ever reported.
Study Defines Size and Scope of Canadian Voluntary Sector
(September 27, 2004) Findings from a landmark study on Canadian nonprofit organizations and registered charities were released last week at the Canadian Centre for Philanthropy's annual symposium in Toronto.
Confidence in U.S. Charitable Organizations Remains Unimproved
(September 27, 2004) American confidence in charitable organizations continues to remain 10 to 15 percent lower today than it was the summer of 2001, according to a recent survey.
CAN-SPAM Regulations Will Have Little Impact on Charities
(Sept. 7, 2004) Charities must comply with the Federal Trade Commission's (FTC) new proposals regarding the CAN-SPAM law, but they are not likely to be adversely affected by the regulations.
Charities Not Charging Enough for Marketing, Sponsorship Deals
(Sept. 7, 2004) Most charities are not charging their for-profit partners enough fees for marketing and sponsorship arrangements, according to a new study by Chicago-based IEG, a firm which studies the sponsorship industry.
New Strategies for Bequest Solicitations
(July 19, 2004) Charities should not limit their solicitations for bequests (often known as 'legacy solicitations') to the traditional group of wealthy donors, a new study advises. Instead, they should extend their reach to nearly all contributors or individuals who have benefited from the charity's work or programs.
Measuring Charities' Effectiveness'Who Cares?
(July 12, 2004) Most donors are not all that interested in performance measurements (metrics) for charitable organizations and do not take them into account when they give, according to an article in the Summer 2004 issue of the Stanford Social Innovation Review.
AFP State of Fundraising 2003 Final Report Released
(July 12, 2004) - The final report of the AFP State of Fundraising 2003 is now available online. The report, which shows that charitable fundraising in the United States and Canada rebounded in 2003, provides findings on what challenges fundraisers faced in both Canada and the United States and fundraisers' predictions for 2004.
U.S. Corporations Embracing Cause-Related Marketing
(July 6, 2004) A recent study has found that U.S. corporations are strongly committed to cause-related marketing, with many businesses planning to increase funding for these types of programs.
Use Of Premiums, Freemiums Rises In 2004
(July 6, 2004) Nonprofit organizations have increased the use of donor incentives across most categories during the first quarter of 2004, according to a recent study by ParadyszMatera's MarketTrends, which tracked offers and promotions in the disease/health, nature/wildlife and humanitarian fundraising categories.
New Strategies to Attract Baby Boomer Volunteers
(July 2, 2004) Baby boomers have the promise of becoming a social resource of unparalleled proportions, but charities face special challenges in trying to reach them, according to a new report by the Harvard School of Public Health-MetLife Foundation Initiative on Retirement and Civic Engagement.
AFP Fundraising Survey Shows Charitable Giving Recovered in 2003
(Alexandria, VA, March 14, 2004) - Seventy-three percent of charities raised the same amount of money or more in 2003 than in 2002, a 13 percent increase from the previous year, according to the Association of Fundraising Professionals' (AFP) annual State of Fundraising 2003 Survey. AFP is the largest community of fundraising professionals in the world and represents more than 26,000 individuals.
Fundraising Salaries Rise, Gender Gap Still Significant
(June 28, 2004) U.S. fundraising salaries rose more than 9 percent and Canadian salaries increased more than 1.5 percent from 2002 to 2003, according to the latest AFP Compensation and Benefits Study.
U.S. Charitable Giving Surpassed $240 Billion In 2003
(June 21, 2004) American individuals, estates, foundations and corporations gave an estimated $240.72 billion to charitable causes in 2003, according to Giving USA 2004, a study released by the Giving USA Foundation.
U.S. Nonprofit Employment Rate Increasing Faster than Business, Government
(June 7, 2004) Between 1997 and 2001, the rate of employment grew faster for the U.S. nonprofit sector than for either business or government, according to a new study by Independent Sector.
'MIDDLE RICH' DONATE LOWER PERCENTAGE OF WEALTH THAN OTHER GROUPS
(May 10, 2004) A new study by San Francisco-based NewTithing Group has concluded that charitable giving in the United States would have increased by an additional $41 billion in 2001 if individuals in the upper middle class and 'middle rich' had given as much as other income classes.
Intergenerational Transfer of Wealth More Than Just Cash
(April 26, 2004) Nearly everyone in the charitable sector has heard about (and is eagerly anticipating) the intergenerational transfer of wealth estimated in the tens of trillions of dollars. While researchers at the Social Welfare Research Institute (SWRI) predict that $444 billion of that transfer will be given to charities, much of that amount will be in the form of non-cash gifts, according to a recent article in The Nonprofit Times Weekly Update.
AFP's research agenda and policy
The research agenda and policy for the Association of Fundraising Professionals (AFP) is developed and periodically revised by the Association's Research Council, and reflects an effort to set priorities for research about issues of concern to the fundraising profession and wider philanthropic communities.
U.S. Foundation Giving Declines Slightly in 2003
(April 12, 2004) - Grantmaking foundations in the United States gave an estimated $29.7 billion to charities in 2003, a slight decrease from the $30 billion granted in the previous year.
DYNAMIC BOARDS AND HOW TO DEVELOP THEM
(April 12, 2004) - What makes a nonprofit board truly effective? According to an article in the most recent The McKinsey Quarterly, the best nonprofit boards not only become involved in CEO selection, fundraising and high-level policy development, but also much more.
FOUNDATIONS FOCUSED ON MISSIONS IN 2002
WASHINGTON (AFP eWire-March 29, 2004) - There's good news and bad news in the recent report Foundation Giving Trends: Update on Funding Priorities issued by the Foundation Center in New York City. 'Foundations largely stuck by their missions and grantees in the bleak economic environment of 2002,' said Loren Renz, vice president for research at the Foundation Center. Nevertheless, foundations did make adjustments reflecting the economic climate. 'Given declining endowments, foundations shied away from making as many major capital commitments and tried to shore up grantees with increased operating support,' Renz added.
AFP FUNDRAISING SURVEY SHOWS GIVING REBOUNDED IN 2003
(March 15, 2004) - Nearly 73 percent of respondents to AFP's third annual State of Fundraising Survey indicated that their organizations raised the same amount of money or more in 2003 than they did in 2002.
MANY NONPROFITS USING VOLUNTEERS INEFFECTIVELY
(March 1, 2004) - A joint study by the UPS Foundation, the Corporation for National and Community Service and the USA Freedom Corps has revealed that 80 percent of nonprofits rely on volunteers for critical activities, but admit they do not have the resources or knowledge to manage them as they might like.
Tips from Members: The Planning Study Process, Part Two
(Feb. 9, 2004) - When considering a capital or endowment campaign, organizations need to consider conducting both an internal assessment of the organization's readiness and an external assessment of the willingness and ability of the organization's constituency to support the campaign. Last week, I discussed the internal assessment aspect; this week I am focusing on the external assessment.
Educational Endowments Slowly Improving
(Feb. 9, 2004) - U.S. educational endowments improved last year, but schools will likely still face challenges during the next few years, a new survey from the Commonfund Institute reveals.
Crafting Memorable Messages that Capture the Public's Attention
(Feb. 2, 2004) - Studying urban legends can teach nonprofits how to craft appealing and galvanizing messages, according to an article in the winter 2003 issue of Stanford Social Innovation Review.
Tips from Members: The Planning Study Process
When considering a capital or endowment campaign, a major undertaking for most organizations, there are two things that need to be done in order to determine the likely success of a campaign: an internal assessment of the organization's readiness and an external assessment of the willingness and ability of the organization's constituency to support the campaign. This week, I will focus on the internal assessment aspect. Next week, I will discuss the external aspect.
Fundraising Costs Project Conducts Case Studies
(Jan. 26, 2004) - An ongoing study to evaluate nonprofit fundraising and administrative costs is expected to release new findings in 2004.
Nonprofits Coping in Tough Financial Environment
(Jan. 26, 2004) - U.S. nonprofits faced a daunting economic atmosphere last year but managed to cope by responding actively and creatively to fiscal pressures, a new report says.
Foundation Leaders Debate Problems Outlined in New Report
(Jan. 20, 2004) - Foundations have failed to adequately address the issues of effectiveness and accountability, opening the door for Congressional and public scrutiny, argued the author of a new report examining the foundation environment. A panel of foundation leaders debated the points in the monograph 'Trouble in Foundationland: Looking Back, Looking Ahead' on Jan. 15.
Deal Effectively with Change at Your Nonprofit
(Jan. 6, 2004) - Nonprofit leaders can learn how best to deal with changes in their organizations thanks to a new report from the charity regulator in the United Kingdom.
Nonprofits Concerned about Revenue and Staffing
(Jan. 6, 2004) - At the end of 2003 the three greatest challenges for nonprofits were revenue, staffing and operating costs, according to a recent survey.
Bill, Melinda Gates Lead the Way for 'Superphilanthropy'
(Jan. 6, 2004) - Today's top philanthropists bring a 'businesslike rigor' to philanthropy and a hands-on 'carpe diem giving,' according to a BusinessWeek article announcing the magazine's second annual Top Philanthropists list.
International giving saw huge jump in late '90s
(Nov. 17, 2003) - International giving by foundations increased 131 percent between 1998 and 2001 - far greater than the 71 percent increase in overall grant dollars, according to a new report from the Foundation Center.
Charities Would Lose Millions if Estate Tax Eliminated, Report Says
(Nov. 3, 2003) - If the U.S. Congress decides to fully repeal the estate tax, charities will lose approximately $10 billion in giving every year, according to a new study.
Fundraising Improving for Nonprofits
(Oct. 14, 2003) - Fundraising efforts fared better in the beginning of 2003 compared to the previous year, but many nonprofits are still struggling, a new survey shows.
Canadians Work on Better Evaluation of Nonprofits
(Oct. 14, 2003) - Canadian nonprofits tend to evaluate their programs and services at least once a year, but how such an assessment is conducted could be improved, a new report found.
Fundraisers Help Nonprofit Theaters Through Tough Economic Times
(Sept. 15, 2003) - Large increases in individual contributions in the past five years helped many nonprofit theaters stay afloat in 2002, but their future remains uncertain, a new report shows.
Survey Confirms: Direct Mail Still Has Impact
(Aug. 29, 2003) - Direct mail plays an influential role in donors' giving decisions, a new survey shows.
Few Affluent Americans Plan on Leaving Estate to Charity
(Aug. 22, 2003) - Most affluent Americans aren't planning on leaving their estate to nonprofits, a new poll shows.
Survey Shows Nonprofits Challenged by Fundraising
(July 18, 2003) - Fundraising is the biggest challenge nonprofits are facing, according to a new survey.
Nonprofits Run Successful Businesses to Raise Money
(July 11, 2003) - In an economic climate in which many nonprofits are looking for new funding sources, one answer is to start a business venture.
Show Me the Nonprofit Job!
(June 13, 2003) - American college students are very interested in careers in public service and view the nonprofit sector as the best way to help people, according to a new report.
Report Examines U.K. Trends In Voluntary Sector
(May 30, 2003) - An aging population and the increasing diversity of households are among the top trends that will affect the voluntary sector in the United Kingdom in the coming years, according to a new report from a U.K.-based think tank.
British Don't Plan Their Charitable Giving
(May 16, 2003) - One-third of the British throw coins into public water fountains, believing the money will go to charities - a finding that illustrates the lack of well thought-out giving in Britain, according to a new report.
Study Suggests Charities Could Save $100 Billion
(May 16, 2003) - A new study by the consulting firm McKinsey and Company, co-written by former Sen. Bill Bradley, says that the American charitable sector could save more than $100 billion through program reforms, improving effectiveness and cutting back on fundraising costs.
Canadian Nonprofits See Websites as Important Tools
(April 25, 2003) - Canadian nonprofits recognize the vital role websites can play in their organizations, according to a new survey.
Foundation Giving Stabilizes After Six Years of Growth
(April 18, 2003) - Giving by U.S. foundations remained steady in 2002, but a decline is expected in 2003 as the economy woes catch up, a new report shows.
Tax Itemizers Give More at All Income Levels
(April 18, 2003) - Taxpayers who itemize their tax returns donate more to charity than those who don't itemize - regardless of income level - according to a new report from Independent Sector.
Giving, Volunteering Decline When People Face Economic Concerns
(April 11, 2003) - When people are worried about their personal economic situation, overall giving and volunteering drops, a new report shows.
New Survey Examines Canadian Fundraising Profession
(April 4, 2003) - The first comprehensive look at the fundraising profession in Canada was unveiled recently by the Association of Fundraising Professionals (AFP) and the Canadian Policy Research Networks (CPRN).
Survey Shows Disconnect Between Nonprofit Senior Management and IT and Development Teams Regarding Technology
(April 4, 2003) - Nonprofit leaders are not making technology a priority in their organizations, although they believe that technology can lead to greater fundraising success and improve how their organizations operate, according to a new survey by the Association of Fundraising Professionals (AFP) and Telosa Software Inc., a fundraising software provider.
Projected $41 trillion transfer of wealth still valid
(Jan. 16, 2003) - Despite the slowing economy and turbulent stock market, the researchers who estimated that US$41 trillion in wealth would be transferred from one generation to the next over the next five decades, of which US$6 trillion would be given to charity, maintain that their figures are still right on target.
Generosity Index Highlights Giving in U.S., Canada
(Jan. 3, 2003) - About the same percentage of tax-filers in the United States and Canada donate to charities, according to the 2002 Generosity Index: Comparing Charitable Giving in Canada and the US, recently released by The Fraser Institute.
Survey Finds Charitable Giving by Wealthy Remained Constant in 2001
(Aug. 2, 2002) A newly released survey titled Wealth Management Survey of High Net Worth, has found that despite an unstable economy in 2001, wealthy Americans have remained constant in their charitable giving.
Think Tank Explores Changing Philanthropic Communities
Fundraising leaders and scholars gathered at Saint Mary's College in Notre Dame, Indiana, in June 2002 to discuss a variety of topics related to clarifying the responsibilities and roles of fundraising professionals in diverse cultural and giving environments.
AFP Analysis: GAO report on IRS oversight of charities
(July 10, 2002) How does the recently released recommendation from the General Accounting Office about the IRS' oversight of charities affect you and your organization? AFP analyzes the report.
Executive summary: High-tech donor study
(May 3, 2001) The 2001 High Tech Donors Study, sponsored by AFP, provides a picture of how high-tech philanthropists view their giving, the relationship between their business success and their charitable endeavors, and the long-range implications of their involvement in the nonprofit sector. Here is an executive summary.
About the AFP Research Council
AFP established its Research Council in 1991 to identify AFP research priorities, recognize and promote research, publish research results, and seek support for research on philanthropy and fundraising.