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New Survey Examines Canadian Fundraising Profession

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WASHINGTON (AFP eWire - April 4, 2003) - The first comprehensive look at the fundraising profession in Canada was unveiled recently by the Association of Fundraising Professionals (AFP) and the Canadian Policy Research Networks (CPRN).

'The AFP/CPRN Survey of Fundraisers' was released during AFP's 40th International Conference on Fundraising in Toronto March 25.

The survey questioned nearly 1,400 fundraising professionals in Canada on issues that included workplace practices, job satisfaction, professional development and job turnover.

'This survey provides a wealth of information about fundraisers in Canada, where until now, there has been little information on who was involved in fundraising and their outlook on the profession,' said Paulette V. Maehara, CFRE, CAE, AFP president and CEO. 'This survey not only helps us to better understand the profession as it relates to Canada, but allows us to provide more appropriate and focused services and benefits that will help strengthen the profession.'

Survey results showed that 70 percent of fundraisers had more than five years of paid fundraising experience, and 58 percent had worked for their current employer for more than two years. The majority of fundraisers, at 69 percent, were women, and most, 70 percent, had a university degree. Sixty-three percent were age 40 or older.

The survey also showed that:

  • most fundraisers worked in small workplaces, with 37 percent in establishments with less than 10 people and 22 percent in organizations with 10 to 24 people, compared to only 18 percent in workplaces with 100 or more people;
  • just over half of fundraisers, 51 percent, said their board members had realistic expectations regarding fundraising;
  • 66 percent said their organizations implemented new types of fundraising activities in the past two years; and
  • 78 percent were satisfied or very satisfied with their jobs in general, and the majority were also satisfied or very satisfied with their schedule, job content, benefits and pay, training opportunities and career advancement, although only 49 percent were satisfied with their workload. 

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