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Fundraising Growth Slows

(Oct. 18, 2011) Overall fundraising grew by 6.8 percent during June through August versus the same period last year, according to the Blackbaud Index of Charitable Giving. However, the index showed growth slowing in July and August.

“Not surprisingly, it appears that our country’s continuing economic problems are once again weighing on donors’ checkbooks,” said Blackbaud’s chief scientist Chuck Longfield. “Our data illustrates the challenges most nonprofits are likely facing as they try to achieve sustainable, consistent growth.”

The Blackbaud Index of Charitable Giving and the Index of Online Giving are updated on the 15th of each month (or the next business day) and are based on a three-month moving average of year-over-year percent changes in U.S.-based charitable giving.

Overall Giving

Blackbaud reports that overall charitable revenue grew 6.8 percent for the three months ending August 2011, as compared to the same period in 2010. This trend is based on $2.3 billion in 12 months’ revenue from 1,276 nonprofit organizations.

Blackbaud also releases additional data and analysis that reports on organizations by size. The Index found that three-month overall charitable revenue for small organizations (prior year revenue of < $1 million) increased 19.3 percent in August, while overall charitable revenue at medium organizations (prior year revenue of $1 – 10 million) decreased .3 percent, and overall charitable revenue at large organizations (prior year revenue > $10 million) increased 6.4 percent. 

Online Giving

The Blackbaud Index of Online Giving reports that online revenue increased by 6.1 percent for the three months ending August 2011, as compared to the same period in 2010. This trend is based on $426 million in 12 months’ online revenue from 1780 organizations.

The index found that three-month online revenue for small organizations (prior year revenue of < $1 million) decreased .6 percent in August, while online revenue at medium organizations (prior year revenue of $1 – 10 million) decreased 3.3 percent, and online revenue at large organizations (prior year revenue > $10 million) increased 17 percent.

The report is available for download at www.blackbaud.com/blackbaudindex.



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