AFP’s Growth-in-Giving (GiG) Reports
The core Growth-in-Giving (GiG) Report provides a concise, yet informative picture of fundraising gains and losses-growth in giving and attrition-in simple, reader-friendly format that the executive staff and board members can understand.
The downloadable Excel-based GiG Report template has instructions for retrieving gain(loss) data from donor databases and automatically produces the "Core GiG Report" - the centerpiece of the FEP gain(loss) reporting package -- along with 7 other GiG Reports that are also useful.. All the GiG Reports in the GiG template are growth-oriented fundraising tools for tracking growth in giving by gain(loss) category. Downloadable GiG Report template.
The basic FEP concept is that bottom-line growth in annual giving is the net of gains in giving from new, recapture and upgraded donors minus losses in giving by downgraded, lapsed-new and lapsed-repeat donors. And, nonprofits raise more money by increasing gains in giving and reducing losses in giving. How else?
Note that retrieving gain(loss) data from donor databases and entering it into GiG Report templates is usually an assignment for donor records and reports managers.
GiG reports can show performance for the fundraising program overall, as well as for each fundraising activity, such as direct mail and major gifts. Based on these reports, fundraising managers can recommend detail-level strategies by gain/loss category for each fundraising activity.
The article “A Better Measure of Success: How to Use AFP’s Growth-in-Giving Reports to Improve Fundraising Performance” in the March-April, 2011, issue of Advancing Philanthropy introduces the GiG Reports, describes them and explains how to use them with CEOs and boards to help justify growth-oriented fundraising budgets. A copy of the article in PDF is available here.
If you have questions or suggestions regarding the GiG reports, please contact Bill Levis, FEP Project Manager, by email at email@example.com.
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