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Fundraising Effectiveness Project

AFP 2009 Fundraising Effectiveness Report Released
(September 2009) A new report can help charities identify areas of improvement in their fundraising, such as donor retention, by comparing gains and loss in a number of different categories.  

AFP Study of Fundraising Effectiveness Gets Boost from Donor Software Firms
(May 25, 2009) Participate in the Fundraising Effectiveness Project and find out how your organization compares to others.

Donor Retention Key to Fundraising Success
(Nov. 10, 2008) The second Fundraising Effectiveness Project (FEP) report underscores the findings of the first study—namely that donor retention remains the biggest stumbling block for most charity’s fundraising efforts.   

FEP Gain/Loss Performance Analyzer
With a downloadable Excel-based Gain-Loss Performance Analyzer, respondents to the FEP surveys can analyze and compare their gains and losses in amount of gifts and number of donors by gain/loss categories based on the growth-in-giving performance data they submitted.   

Donor Retention Trumps Acquisition, Study Notes
(Aug. 18, 2008) “My organization’s fundraising revenues are growing year to year … so my fundraising program is successful, right?” Perhaps, but it is just as critical to devise a plan to trim your losses over the long-term, a new study by AFP shows.   

First Fundraising Effectiveness Survey Report Published
(July 2, 2007) A new report can help charities identify areas of improvement in their fundraising, such as donor retention, by comparing gains and loss in a number of different categories.   

Participate in the Second Fundraising Effectiveness Project Survey
Charities in the U.S. and Canada are urged to participate in the second Fundraising Effectiveness Project Survey that begins Aug. 1, 2007.   

Donor Retention Resources
Books, articles, audiotapes and links to help you find the best information available on donor retention and donor attrition. 

Related AFP Resources