Where to Go Now for Canadian Fundraising Information
by Patricia Tynan
Do you ever wonder how your fundraising performance compares to other nonprofit organizations in Canada? If you are curious, then we have the resource for you!
In April 2014, Blackbaud launched the first of its kind: a monthly giving index for Canada. The new index draws on fundraising information from Canadian nonprofits of all different sizes and across major nonprofit verticals.
The Blackbaud Index – Canada tracks overall and online giving performance. The overall giving trend line includes data from 276 Canadian nonprofits, representing $692.5 million in annual revenue. The online fundraising trend line displays revenue for 219 Canadian nonprofits representing $154.3 million in revenue.
Blackbaud updates the data on the first business day of each month. To see how Canadian fundraising is tracking to date, click here.
The Blackbaud Index – Canada is a valuable resource for fundraising professionals who appreciate data and want to benchmark their performance. You can put your organization’s monthly fundraising income into the tool to map your performance against the index. Then use the Blackbaud Index – Canada to challenge your organization to increase fundraising revenue at a similar pace or even better: set a goal to outperform the index!
Alongside the index, Blackbaud released a special report that distills the data and features insights from leaders in the charitable sector, including: Ted Garrard, CEO of the Hospital for Sick Children Foundation; Derek Fraser, chair of the Association of Fundraising Professionals Canada Council and fundraising consultant Michael Johnston, president of Hewitt and Johnston Consultants.
To learn more about the Blackbaud Index - Canada and to read insights from Canadian thought leaders, download the special report here.
Patricia Tynan is a senior channel marketing manager at Blackbaud. She is an active volunteer serving as vice president of the board of directors for Front Steps, a nonprofit working to end homelessness in Austin, Texas, and member at large for the Central Texas World Future Society. Patricia holds an M.T. in Strategic Foresight from the University of Houston and a BA in Government from The University of Texas in Austin.