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Canada's Liberal Party Adopts AFP Code Of Ethics And Donor Bill Of Rights

OTTAWA (AFP eWire - Feb. 13, 2003) - The Liberal Party of Canada has agreed to adopt and abide by the Association of Fundraising Professionals' (AFP) Code of Ethical Principles and Standards of Professional Practice, as well as the Donor Bill of Rights.

The Liberal Party, with 169 representatives in the House of Commons, is the first political party in any country to adopt explicitly the standards and principles that are required of all AFP members. The Party will begin using the AFP Code and the Donor Bill of Rights effective immediately.

'Political fundraising, like charitable fundraising, is very much centered on the donor and respecting the rights and wishes of the donor,' said Terry Mercer, CFRE, national director of the Liberal Party. 'The AFP Code and the Donor Bill of Rights are right in line with the Liberal Party's position on safeguarding donor rights, and adopting those standards sends a strong message to our contributors about how much we value them. I hope other parties will consider adopting them as well.'

Approximately 1 percent of AFP's membership consists of political fundraisers who also raise funds for charitable organizations. (AFP's membership eligibility rules require members to spend at least 25 percent of their time on charitable fundraising.) However, a growing number of members spend some time raising funds for political campaigns.

'We're very pleased that the Liberal Party of Canada is adopting our Code of Ethics and the Donor Bill of Rights,' said Paulette Maehara, CFRE, CAE, AFP's president and CEO. 'There are numerous similarities between political and charitable fundraising, and more and more AFP members are engaging in both types of activities. Our Code is comprehensive enough to cover both areas, and with increased calls for accountability in the political realm, I think we'll see more political fundraisers seeking to adopt our Code and standards of professional practice.'

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