Claudia A. Looney, FAHP, CFRE Awarded the 2012 CCS Award for Outstanding Fundraising Professional
November 15, 2011
Nominated by the AFP California, Greater Los Angeles Chapter
For more than 45 years, Claudia A. Looney, FAHP, CFRE, has inspired donors to create their own philanthropic legacies, resulting in an extraordinary career filled with tremendous achievements and incredible impact for the organizations she has served.
Currently the senior vice president, development at Children’s Hospital Los Angeles (CHLA), Looney has successfully completed the largest campaign in the institution’s 110-year history, raising more than $1 billion. The campaign is also the largest fundraising achievement ever by a freestanding children’s hospital in North America. Under her leadership, CHLA has increased its annual giving from $25 million to nearly $100 million annually. During the campaign, she restructured her staff, which grew to 100 individuals, developing new budget and donor recognition plans and engaging more than 250 volunteers in the process.
But such accomplishments are nothing new for Looney, who has overseen dramatic increases in fundraising at every institution where she has served. Prior to CHLA, she was president of the Northwestern Memorial Foundation in Chicago, where she doubled annual gift income to more than $20 million. She instituted new direct mail and email donor acquisition programs, planned giving and major gift societies, and managed 40 major events annually with 17 support organizations.
During her six years as vice president for planning and advancement at the California Institute for the Arts, Looney doubled annual cash donations from $9 million to $18 million in one year. In less than six months, she and her team secured $29 million in funds for the Northridge earthquake repairs. She also created a national 25th anniversary program for the institute, including 24 major events that resulted in 200 new major gift prospects.
Looney has delivered similar impact at the Saddleback Memorial Medical Center Foundation in Laguna Hills, Calif., and the Orthopedic Hospital of Los Angeles. Earlier in her career, she also worked for Campfire in San Francisco and Los Angeles and the YWCA of North Orange County.
But beyond her fundraising impact, Looney has also been a staunch supporter of the profession. She is a past chair of the AFP Foundation for Philanthropy, served on the AFP association board and was a member of the AFP Ethics Committee for many years. She has also served as an AFP board member and conference chair for the AFP chapters in Los Angeles, Orange County and Chicago, and was a frequent conference presenter and instructor for fundraising programs at DePaul University and the University of California, Irvine.
Looney’s volunteer experience for other nonprofits is equally extensive, having served with distinction in numerous national leadership board roles for the Association for Healthcare Philanthropy (AHP). She currently serves as chair of the Woodmark Group, which comprises the top performing children’s hospitals in North America. She is also a strong supporter of Princeton University, Tustin Schools Foundation, St. John’s Medical Center, YMCA Model Youth Legislature and YWCA of North Orange County and UC-Irvine, among others.
Looney’s fundraising work has led to billions of dollars of philanthropic support and inspired many donors and volunteers for countless causes. AFP is pleased to present the 2012 CCS Award for Outstanding Fundraising Professional to Claudia Looney.