Mr. and Mrs. Jamie and Patsy Anderson Awarded the 2012 Award for Outstanding Volunteer Fundraiser
November 15, 2011
Nominated by the AFP Greater Toronto Chapter
Jamie and Patsy Anderson are generous and visionary leaders who have set new benchmarks for fundraising in the fields of mental and pediatric health. In 1999, at a time when few business leaders were willing to step forward and advocate for mental health, both of the Andersons joined the $10 million Centred on Hope Campaign in support of the Centre for Addiction and Mental Health (CAMH), Canada’s largest psychiatric and addictions hospital.
Once that campaign was completed, Mr. Anderson became chair of the hospital’s board of trustees and actively planned a bold new $100 million campaign, Transforming Lives. The hospital had never attempted such an ambitious initiative before, but through Mr. Anderson’s hands-on involvement in fundraising and volunteer recruitment, Transforming Lives launched in 2005 with two early gifts of $5 million.
Mr. Anderson oversaw the entire campaign, hosting weekly teleconferences and meetings, working personally with hundreds of prospective donors and recruiting two prominent business leaders as campaign co-chairs, Michael McCain and Tom Milroy. Mr. Anderson was also very involved in stewardship, making countless phone calls and visits to donors. It was no surprise that the campaign raised $108 million in six years.
Meanwhile, Mrs. Anderson joined the board of directors of SickKids Foundation in 2001 and became chair in 2006. The foundation then launched the largest hospital fundraising campaign in Canadian history at the time: the $500 million Believe campaign to foster research and advocate for child health. Like her husband, Mrs. Anderson was challenged by the scope of the goal, but her leadership skills helped SickKids overcome the difficulties of a recession and needing to recruit a new foundation president and CEO midway through the campaign.
Thanks largely to Mrs. Anderson’s outstanding leadership, the foundation reached its goal of $500 million, increasing its donor base by 60 percent and attracting two $30 million gifts. During the same period, she was actively involved in planning and launching a new $200 million campaign to raise funds for the construction of a 21-floor Research & Learning Tower at SickKids. That campaign is well on its way to reaching its goal by 2014.
The Andersons are not only amazing motivators and volunteer fundraisers, but they also give generously to the causes they support, including CAMH and SickKids.
They are also very much involved in other charities as well. Mrs. Anderson is chair of The Aldeburgh Connection, an arts organization that provides a forum for Canadian classical musicians to showcase their talents, and is a past chair of Roy Thomson Hall and Massey Hall. Mr. Anderson is a past chair of Outward Bound Canada and Outward Bound International, and is a long-time member of the Major Gifts Cabinet of the United Way Toronto.
AFP is pleased to honor the extraordinary talents and dedication of Jamie and Patsy Anderson and presents them with the Award for Outstanding Volunteer Fundraiser.