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New President and CEO Named to CFRE International

January 12, 2010

The CFRE International Board of Directors has announced that Denny Smith, Ph.D., will assume the position of president and chief executive officer beginning Feb. 1, 2010.

Smith will be responsible for the development, implementation and management of CFRE, the internationally-recognized professional credential program that is NCCA accredited for fundraising executives that today has certified more than 5,325 individuals worldwide.

A seasoned executive in nonprofit associations and credentialing, Smith was previously the senior area director/group manager for Pearson in Tampa, Florida, the largest testing and assessment provider in the United States. Prior to working for Pearson, Smith was the director of certification for the Financial Planning Standards Board in Denver, Colorado.

"As an association management executive with more than 14 years experience conducting assessment and credentialing activities in public, private and corporate settings, I feel uniquely qualified to lead CFRE and look forward to working with the CFRE Board and its certificants to advance the fundraising profession," Smith said.

Susan Davies Goepp, CFRE, vice president for University Relations at Oakland University in Rochester, Michigan, and CFRE board chair added, "We are thrilled that Denny has joined CFRE and look forward to his leadership. His expertise will ensure the continued growth of the credential and the tradition of excellence that CFRE International has been known for over the last 25 years. Denny's talents and skills will be a tremendous asset as we seek to support ethical and accountable fundraising around the world."

"I congratulate Denny on his new role as CEO of CFRE International and wish him all the best as he continues CFRE's important work of raising the standards of professional fundraising," said Paulette V. Maehara, CFRE, CAE, president and CEO of AFP. "All of us at AFP look forward to working with you!"

Smith holds a doctorate in Educational Studies from Purdue University and a master's degree in School Psychology from Miami University.

About CFRE International

CFRE International is the global provider of certification in professional fundraising and the primary practice-based credential for career fundraisers. Founded in 2001, CFRE is an independent organization endorsed by close to 20 participating organizations around the world. To become a CFRE, practitioners must meet established eligibility requirements and pass an examination then recertify every three years as a demonstration of mastery and currency. For more information, go to

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