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The New “We’ve Only Just Begun”

September 8, 2009

Yes, you can thank AFP for putting that quintessential '70s song firmly in your head for the rest of the day. But hopefully a visit to AFP’s exciting new website will help dislodge any related memories of wide shirt lapels and powder blue leisure suits!

The new—scheduled to be unveiled this Thursday, Sept. 10—is the culmination of months of gathering member feedback aimed at creating the premiere web resource for both AFP members and anyone interested in the world of fundraising. And we’ve only just begun unveiling some of the great new benefits and improvements you will eventually see on the site.

First, you will notice a fresh new layout and focused navigation that will help you locate whatever information you need on the website in just one or two clicks. Second, the new homepage will quickly aggregate and highlight the latest fundraising news, upcoming events, the popular Job Center and AFP’s top resources. It will also feature a timely Poll Question and links to the latest blog posts by AFP President and CEO Paulette Maehara, CFRE, CAE.

Once inside the site, you will find more new features that will advance and enhance your experience, including:

  • Targeted landing pages for each main navigation family that encompass all possible, up-to-the-minute topics and materials for that particular area
  • A “Related AFP Resources” box on every content page alerting you to additional relevant, cross-promotional materials
  • A new, robust search capability that allows you to narrow your search by topic, event or specific product
  • A dynamic calendar that allows you to filter events by date, location and type of event
  • And more!

Joining these great new features will be the valuable benefits you have come to expect from AFP, including AFP Discussion Groups, Resource Center materials such as the Ready Reference Series, fundraising toolkits, and AFP Information Exchange papers.

The new website is scheduled to launch Sept. 10. Since strives to be your ultimate member benefit, your feedback is critical. Please take a look and see what’s new and let us know your thoughts! Contact: Nicholas Ricci, AFP Webmaster, by email at or call 571-296-4668.

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