Campbell & Company Awards for Excellence in Fundraising Announced
March 26, 2007
(March 25, 2007) AFP’s vice chair for membership services, Jay Frey, CFRE, senior major gifts officer and development director for Rush University Medical Center in Chicago, and Peter J. Fissinger, CFRE, president of Chicago-based Campbell and Company, presented the Campbell & Company Awards for Excellence in Fundraising to two organizations that have excelled in increasing their donor base, increasing the amount of funds raised, improving return on investment and developing innovative fundraising initiatives.
In the Small Category (organizations with five or less employees in the development office), the award was presented to the Frontier College Foundation in Toronto, Ontario, Canada. The college was started in 1899 to tutor laborers and workers in isolated villages where formal educational opportunities were rare. Today, it continues to provide “nonformal” learning opportunities for thousands of Canadians.
Before 2002, however, the foundation never had a dedicated, full-time fundraiser. It hired its first director of development that year and embarked on an ambitious development campaign. In just four years, the college has seen a 70 percent increase in annual gifts, and begun intensive and successful major gifts, planned gift and e-philanthropy campaigns.
The highlight of their campaign is SCRABBLE® Night in Canada, a national event where families across the country host SCRABBLE game nights. In addition, corporations now enter teams to participate in hockey-themed SCRABBLE tournaments, complete with jerseys, rink boards, a Zamboni® and hot dog vendors. The event raised $280,000 in its first two years, and is expected to raise more than $300,000 this year. Cathy Mann, CFRE, executive director of the foundation, accepted the award.
In the Large Category, the honoree was The College of St. Catherine in St. Paul, Minn. The college began its Leadership in Mind: The Campaign for the College of St. Catherine just two months after Sept. 11, 2001. With a goal of $80 million, the campaign was the largest ever undertaken by a Catholic women’s college in the United States. Despite an extremely difficult economic environment, the college went on to raise more than $86 million in just 3½ years.
The campaign was unmatched in its efficiency, effectiveness and innovation. Every avenue of cultivation and giving was used with great success, from leadership circles, payroll deductions, email newsletters and e-zines to advisory councils and challenge grants. Seventy-seven percent of the gifts were in cash—an exceptional result in a college campaign. Furthermore, more than 60 percent of the donations were made as unrestricted gifts. In contrast, the cost of the campaign was just 3 percent of the amount raised.
Sue Hayes, director of advancement services, accepted the award on behalf of the college.