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AFP Launches Educational Fundraising Program

April 25, 2005

(April 25, 2005) After a very successful pilot conducted in five AFP chapters in 2004, AFP has launched the Essentials of Fundraising, a new education program on fundraising theory and practice for both staff professionals and volunteers. Designed by experienced fundraising professionals, the Essentials of Fundraising series comprises five modules that tackle the real-world needs and challenges nonprofit organizations face every day. Chapters will be able to offer any of the five distinct Essentials' modules any number of times during the licensing agreement period.

'Today, more than ever, it is essential to build a broad and varied base of financial support, but many organizations are limited financially or otherwise in developing effective fundraising skills and strategies,' said Paulette V. Maehara, CFRE, CAE, AFP president and CEO. 'This valuable program will put any organization on the fast track to successful fundraising.'

Each module is a three-hour workshop that develops basic fundraising skills that can be tailored to any nonprofit. These sessions cover:

  • Module 1. Starting a Development Program
  • Module 2. Annual Giving
  • Module 3. Corporate and Foundation Grant seeking
  • Module 4. Board and Volunteer Development
  • Module 5. Individual Major Gift Fundraising

The series is being offered through local AFP chapters, who may license the program. The classes, which are open to both AFP members and non-members, usually accommodate 30 to 50 participants.

'We are very grateful for the talent and generosity of AFP Greater Philadelphia Chapter for developing and sharing the original program that has become the Essentials of Fundraising series,' said Maehara. 'We fully expect that this program will help organizations energize or transform their fundraising efforts.'

AFP also would like to thank the AFP chapters that participated in the series' pilot project:

  • Greater Cleveland Chapter (Metro IV)
  • San Antonio Chapter (Metro III)
  • Florida Central Chapter (Metro II)
  • Orange County Chapter (Metro III)
  • Washington DC Metro Area Chapter (Metro IV)

For more information on how your AFP chapter can offer the Essentials of Fundraising, access the Essentials of Fundraising Planning Kit and sample license agreement on the AFP website or contact the Professional Advancement Division at

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