A Letter from the President and CEO
January 3, 2009
As we ring in the New Year in these challenging economic times, I wanted to send a note of encouragement and sincere gratitude for the vital work you do as a professional fundraiser.
Often the voice and the face of a nonprofit to key community supporters, you make possible the great work of your organization. I hope you were able to meet your 2008 fundraising goals and that you weathered the difficult giving climate. The work we do is more important than ever.
It means so much to me personally to be part of such a great group of people. This year will certainly not be easy, but then when is inspiring support ever easy? Philanthropy and our work to encourage charitable giving is truly a labor of love. We want to be successful because we care about the people our organizations serve. We work to make the world a better place.
I also want to thank you for your membership to AFP. We hope you will lean on your association all the more in 2009 to provide the knowledge and opportunities necessary to face a troubled economy. Whether you have realized it or not, you are a leader in your community. As a skilled and ethical fundraiser, you assure that the gears of your organization keep turning. Membership in AFP shows everyone that you are dedicated to advancing yourself, your organization and ethical fundraising.
We now have the opportunity to show just how critical the nonprofit sector is to our communities and our world. But as we do so, let’s be sure not to forget about the important role of ethics and trust. People give because they trust they can make a difference. Let’s continue to be keepers of that trust with every interaction we have with donors.
I commend you for your hard work and ask you to let us know how we can help you succeed. Let’s make 2009 a year to remember!
Paulette V. Maehara, CFRE, CAE
President and CEO
Related AFP ResourcesCelebration of National Philanthropy Day® Celebrations a Huge Success!
Ipsos Reid fact sheets on “What Canadian donors want” available for download
Making Online Giving Easier and More Fun
Communities Across North America Celebrate National Philanthropy Day®
Focus on Impact, Not Transactions, for Better Donation Pages