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New National Philanthropy Day® Logo Now Available

July 28, 2007

(May 7, 2007) The new National Philanthropy Day® (NPD) logo, featuring two thumbprints forming to make a heart, is now available on the AFP website.

The tagline, Change the world with a giving heart, remains the same, but the new logo will be the visual brand that AFP international headquarters will promote for NPD. To ensure consistent branding for NPD around the world, AFP encourages its chapters to use this logo and tagline for their local events.

The thumbprint image was chosen because it creates a simple, unique, “human” mark that underscores that anyone can leave a lasting impact. The image also speaks to the individual’s work within the context of the larger community. Everyone can make a difference, but we all share certain qualities and characteristics (our humanity and our desire to improve our society and our world.

The new logo is offered in a variety of file formats (EPS Small, EPS Large, TIF and JPEG) so that chapters can use the highest quality images. Chapters and other users of the logo are urged strongly to read the Visual Identity Guidelines that describe the correct uses of the logo and which files should be used for printing, online images, internal memos, etc.

The NPD logo is available in two “layouts.” The horizontal layout above is preferred. However, because of limited space, chapters also can use the vertical layout below. Each layout is available in color, black and white and in some cases, reversed (white on blue background).

Information about NPD, including chapter resources and materials, can be found on the AFP website.

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