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National Philanthropy Day® to Feature Countdown to Impact Challenge

October 23, 2013

AFP is encouraging all members—and their donors—to demonstrate how they are changing the world and “showing their love” for their neighbors and community by participating in the Countdown to Impact Challenge, leading up to National Philanthropy Day® on Nov. 15.

Philanthropy means “love of humankind,” and National Philanthropy Day® (NPD) is the annual celebration that recognizes the extraordinary accomplishments that philanthropy—and those involved in the philanthropic process—has made around the world. NPD features more than 100 events in communities across the U.S. and around the world where local donors, volunteers, corporations and foundations are honored for their work.

“National Philanthropy Day is the kick-off to the giving season—the day we remember how other’s generosity has changed our lives, and what we’re doing to ‘show the love’ and pay it forward to someone else,” said Andrew Watt, FInstF, president and CEO of the Association of Fundraising Professionals (AFP), which is the lead organization for NPD. “Our focus is to encourage everyone to think about and share the importance of philanthropy in their lives—whether it’s through giving, volunteering, mentoring or any of the countless things that encompasses philanthropy—the love of humankind.”

This year, everyone around the world can participate in the NPD Countdown to Impact Challenge. Each day, the NPD website ( will feature inspiring stories of change and impact, as well as tips and ideas on how every American can improve their communities and help change the world. Participants can share their own stories on what they’re doing to make a difference, and how philanthropy has changed their life, through the website, as well as on Twitter through hashtag #npdlove. The best stories will be part of the final NPD gallery and serve as the official 2013 NPD card.

The NPD website will also contain all sorts of information to help people maximize the impact of their giving.

“National Philanthropy Day® has traditionally been celebrated on the local community level through chapter events,” said Watt. “We wanted a campaign that puts NPD on an international platform and connects all of our various NPD celebrations into one campaign that encourages participation from everyone, not just those participating in chapter events.”

AFP encourages members to participate in the campaign and send AFP how they celebrate philanthropy and what they’re doing on NPD. Members can also submit and tweet their own giving and volunteering hints and advice, as well as stories of donors and volunteers they work with. Members can send their stories—a couple of short sentences and a photo—to or tweet to #npdlove.

NPD was first celebrated in 1986 and was recognized by President Reagan with an official proclamation honoring the day. Last year, Canada become the first country to permanently recognize NPD every year as an official day of celebration. 

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