Countdown to Canada’s GivingTuesday 2013
September 16, 2013
A national day of giving and volunteering called GivingTuesday will start in Canada this Dec. 3, 2013. Following a successful start last year in the US, Canada’s own GivingTuesday will leverage media buzz to promote a nation-wide day of giving.
Support for this initiative is already building. AFP is one of 15 founding partners, including GIV3, CanadaHelps.org, Community Foundations of Canada, Mobile Giving Foundation Canada, Ipsos Canada and Canadian Red Cross, to name a few.
“We see Giving Tuesday as a perfect complement for National Philanthropy Day® and builds on the success we had last year when Parliament approved a law recognizing NPD permanently,” said Andrew Watt, FInstF, president and CEO of AFP. “National Philanthropy Day® is a day to celebrate philanthropy and remember all of the extraordinary things people do to improve their communities, and Giving Tuesday is a day to give and support the charities and causes we believe in.” Watt served on the “team of influencers” that helped initially develop Giving Tuesday in the U.S. last year.
Highlights from last year
In the US, GivingTuesday was a new national day of giving added to the calendar on Nov. 27, 2012, the Tuesday following Black Friday and Cyber Monday. Families and individuals were encouraged to be generous in whatever ways mattered to them, whether that meant volunteering at a local charity or donating to a favorite cause. Over 2,500 charities, volunteer organizations, corporations and foundations came together in all 50 US states with one common purpose – to help others and incentivize ways to give more and give smarter.
The collective efforts of partners, donors and advocates helped fuel a marked increase in charitable giving on GivingTuesday. Blackbaud, DonorPerfect and Paypal all recorded a 50 percent or more increase in online donations in comparison to the same day on the previous year.
Getting involved is easy
- Sign up to be a partner at http://www.givingtuesday.ca/gt/become-a-partner/. All you have to do is commit to support the movement. Participation from charities, nonprofits, companies and individuals is essential to helping to grow the movement.
- Follow the movement on Twitter (@GivingTuesdayCa) and use the #GivingTuesdayCa hashtag. Like on Facebook and then tell Canada your ideas on how to give back on GivingTuesday!
GivingTuesday is important for us all
Supporting GivingTuesday is about helping all charities. This special day is an open invitation to the entire country to both give and volunteer to charities of choice. It also reminds us to celebrate and embrace the feelings of goodwill and satisfaction that come from making a positive difference in our communities.
Related AFP ResourcesTrends in Corporate Fundraising
Nonprofit Videos (on a Budget) that Engage and Retain Donors
Transformational Giving: A Different Approach to the Fundraising Case For Support
Blackbaud Report on Online Giving
Different Connections-Working With Colleagues and Donors with Disabilities