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AAFRC Changes Name to Giving Institute

March 6, 2006

(March 6, 2006) The America Association of Fundraising Counsel (AAFRC) has changed its name to the Giving Institute: Leading Consultants to Non-Profits.

Formed in 1935, the organization represents fundraising counsel and consulting firms around the world. The group was instrumental in the formation of the National Society of Fund Raisers, now AFP, in 1960.

In a March 2 article ("Fundraising Counsel Sheds 70-year-Old, Outdated Name") in the Chicago Tribune, Institute Chair George Ruotolo, Jr., said that member firms felt that the old name didn’t properly reflect what they did, noting that their responsibilities now extend well beyond fundraising. In addition, some of their members now work outside or are located outside of the United States.

The new name also refers to the organization’s annual publication, “Giving USA,” which is published by the organization’s foundation, the Giving USA Foundation.

“The AAFRC, now the Giving Institute, is one of the most respected institutions within the charitable sector,” said Paulette Maehara, CFRE, CAE, president and CEO of AFP. “I want to congratulate the organization on its 70th anniversary, and all of us at AFP look forward to working with The Giving Institute to advance ethical and effective fundraising.”

The Giving Institute is developing a new website, but for now organizational information can stil be found at the AAFRC website.

The Institute will be holding its 70th anniversary celebration in Atlanta, Ga., on March 31 prior to the AFP’s International Conference on Fundraising.

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