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AFP Announces Strategic Sponsorship With Blackbaud

March 21, 2011

(Arlington, VA)  The Association of Fundraising Professionals (AFP), the largest community of fundraising professionals in the world, has announced a new strategic relationship with Blackbaud, a leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions.

Blackbaud joins AFP’s Strategic Sponsorship program at the highest level. The sponsorship program supports AFP’s mission to advance effective fundraising in nonprofits around the world through the provision of top-notch, cutting-edge education and training and the promulgation of the highest ethical standards in the profession.

“Blackbaud has a long and rich legacy of partnering with nonprofits and helping them successfully overcome challenges and provide important services to their communities” said Paulette V. Maehara, CFRE, CAE, president and CEO of AFP. “Blackbaud’s involvement underscores its terrific dedication to the philanthropic sector, and I believe our new relationship will greatly enhance the international fundraising profession.

“While our strategic partnership is new, our relationship with AFP has spanned 29 years, since we first exhibited at an AFP conference,” said Marc Chardon, Blackbaud’s president and CEO. “During the past five years, we’ve sponsored the international conference as a show of support to an organization that shares our commitment to educating and strengthening the fundraising profession. Our new role with AFP is one that’s naturally evolved from what’s been a mutually beneficial, long-term partnership.”

The AFP Strategic Sponsors program was designed for companies that want to create a year-round partnership with AFP that showcases their commitment to the association and its mission to advance philanthropy and ethical fundraising throughout the world. As a Strategic Sponsor, organizations work with AFP to develop the most highly trained fundraisers possible and educate the public about the importance of philanthropy. For more information about the program, contact Eron Jacobson, vice president, strategic partnerships, at (703) 220-7343 or

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The Association of Fundraising Professionals (AFP) represents over 30,000 members in 213 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. The association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession. For more information, go to

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Blackbaud is one of the leading global providers of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 24,000 organizations — including The American Red Cross, Cancer Research UK, Earthjustice, International Fund for Animal Welfare, Lincoln Center, The Salvation Army, The Taft School, Tulsa Community Foundation, Ursinus College, the WGBH Educational Foundation, and Yale University — use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management,  website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud’s sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Australia, Canada, Hong Kong, the Netherlands, and the United Kingdom. For more information, visit


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