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New Project to Raise Awareness of Charitable Sector

June 19, 2005

(June 20, 2005) Eight organizations in Canada are collaborating on a new project over the next two years to raise awareness of the country's voluntary and charitable sector.

The Voluntary Sector Awareness Project is funded by Social Development Canada and led by Imagine Canada. During the summer of 2006, the project will launch a public awareness campaign that will be delivered by the sector utilizing communications resources provided by the project.

First, however, the project will generate dialogue and solicit feedback from a broad range of charities and non profits. During the next couple of months, a short discussion paper will be widely disseminated outlining the benefits and challenges of creating a 'unified voice' for the voluntary sector. The purpose of the paper is to both raise interest and seek input on the value of a more integrated sector-wide communications strategy.

In the fall, 100 "community conversations" will be held across the country, involving thousands of local and provincial organizations in order to receive additional dialogue and feedback. From those discussions, the campaign will be shaped and finalized.

According to a communication by the project's organizers, the initiative offers 'a wonderful opportunity to challenge diverse and different voluntary organizations to consider commonality and to think about how speaking to Canadians through a shared vision-centered campaign may enhance their individual abilities to achieve goals.'

For More Information

The eight organizations involved in the project are:

There are a number of ways that local, provincial and national voluntary organizations can get involved in the project: order a copy of the discussion paper, attend a community conversation, participate in the public campaign utilizing the materials and messaging provided, and send in ideas and feedback.

For further information or to get involved, organizations can contact the project office at (613) 238-75555 or by emailing Paddy Bowen, project manager, at

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