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Kaptivate to Provide AFP Members No-Cost Opportunity to Try New Mobile Fundraising App

October 18, 2011

Members can sign up for a free 90-day trial use of AKtionApp, Kaptivate’s mobile fundraising app for the iPhone, Android and Blackberry

kaptivate_aktionapp_250x265Those of us working in the fundraising world often find ourselves facing conflicting imperatives. On the one hand, there is the constant barrage of new technologies and products that supposedly will save us time and effort while increasing the range and success of our efforts. But as nonprofits, the bottom line is often at the top of our minds, and finding room in the budget to acquire these untested tools that may or may work for us is a gamble. 

The most talked-about new process these days is mobile fundraising. Many saw the success of text giving during the Haiti earthquake last year, and discovered the tremendous potential of online giving. Building on that is the concept of mobile fundraising, and developing sites where a nonprofit can conduct campaigns.

The interest is definitely there. According to a 2011 Survey conducted by AFP and Kaptivate, 70 percent of nonprofits report growing interest in mobile media, with 62 percent indicating they will use mobile for general fundraising. Nonprofits assert that they are looking for a product that imposes no constraints on gift size, allows recurring gift option, and collects donor data – all things that mobile fundraising apps can provide.

Special Offer!

Knowing your needs and understanding the hesitation to invest in new technology without first testing it, AFP has teamed with Visa (our Strategic Partner and 2012 AFP TechKnow Sponsor) and Kaptivate (the provider of AFP’s mobile website) to give our members a hands-on opportunity to learn about mobile giving and see if it will be of value to their nonprofits. Members can sign up to receive Kaptivate’s AktionApp, developed specifically for nonprofit mobile fundraising, for 90 days, free of charge. The app can be set up and used for your year-end initiatives. This is a good, cost-free way to determine if mobile fundraising can enhance your efforts and results.

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