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AFP Research Will Uncover “What Canadian Donors Want”

September 27, 2011

(September 27,2011) Research and data play an important role for understanding donors on a national level. AFP will soon commission research in Canada to find out what it is that Canadian donors want.

This study will provide Canadian organizations with a report on attitudes and beliefs of Canadians with regards to making donations; their knowledge of the charities they support; fundraising, governance and other key areas. The study will include questions that address why individuals give, the perceived impact of their gifts, attitudes about fundraising practices and governance and expectations for the charities they support.

When complete, the information will be shared broadly with AFP members through a series of live presentations through AFP Chapters, selected webinars, and the publication of selected key findings.

“This study will provide enormous benefits for AFP members and the charities they serve,” said Andrew Watt, FInstF, president and CEO of AFP. “It will enhance the philanthropic environment in Canada and provide a sound, credible, independent base of information for Canadian donors.”

Research firm Ipsos Reid will conduct a nationally representative online survey of 1,000 adults aged 18 and older. If you receive a request to participate in this survey, AFP urges you to take part in this important effort.

Sources of Funding

The cost for conducting the study is $30,000 plus HST. The majority of funds necessary to conduct the study have already been raised, thanks to a lead $10,000 donation by the AFP Foundation for Philanthropy – Canada and generous donations by the following:

  • Vivian Smith, CFRE
  • Andrew Watt, FInstF
  • AFP Greater Toronto Chapter
  • AFP Ottawa Chapter
  • AFP Saskatoon Chapter
  • AFP Vancouver Chapter
  • Canadian AFP Leaders at the 2011 Canadian Leadership Retreat

This research project and fundraising effort are the result of a combined effort by the AFP Canada Council, the AFP Foundation for Philanthropy – Canada and the AFP Government Relations Committee.

If you or your chapter is interested in donating to this research program, or for more information, please contact the AFP Foundation for Philanthropy – Canada at

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