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Take a Few Minutes and Participate in the Winter 2011 Nonprofit Survey

February 15, 2011

The Nonprofit Research Collaborative (NRC), a coalition of leading fundraising associations and organizations including AFP, is asking for participants to complete a short survey about fundraising results from 2009 to 2010.

The Winter 2011 Nonprofit Fundraising Survey focuses on changes in fundraising by method or technique from Fiscal Year 2009 to Fiscal Year 2010. It will help fundraisers discover what fundraising methods worked best in 2010, compare their organization's results to others, develop valuable benchmarks for evaluating fundraising performance and learn about other nonprofit's fundraising plans for 2011.

The survey will take just a few minutes to complete, and the questions ask for percentages within a range, not exact numbers. It may be helpful to have your organization's fundraising totals from 2009 and 2010 before you begin the survey.

The survey will only be open through Thursday, February 24. A summary of responses to date will be visible as soon as you hit "submit." Data collected will be reported in the aggregate, with no reference to individual participating organizations. 

"AFP is excited about being a part of the Nonprofit Research Collaborative, as working together with our sister organizations on these surveys means we can reach the most people and develop the most accurate picture of the sector possible," said Paulette V. Maehara, CFRE, CAE, president and CEO of AFP. "This particular survey is extremely important as it looks at year-end results, and I hope everyone takes a few minutes to participate." 

The final report will be released by the NRC in about six weeks and can be found at the website address here:

The NRC was formed to provide useful information on charitable giving and fundraising performance in the nonprofit sector. To do so, the Collaborative presents a unified set of questions in a series of three surveys in a year. The partners to date are the Association of Fundraising Professionals, Blackbaud, the Center on Philanthropy at Indiana University, the Foundation Center, GuideStar, and the National Center for Charitable Statistics.

For more information about the survey, contact Michael Nilsen, vice president, public affairs, at

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