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AFP Sponsored Study: Retail Demand for Impact Investing

April 9, 2018

By John Gormaly

Using finance to catalyze solutions to environmental and social challenges is not a new concept. Such efforts include divestment movements addressing slave trade in the 1700s, apartheid in South Africa in the latter part of the 20th century along with positive and negative screening of stocks along social, environmental and governance metrics.

There is a need to accelerate financial solutions to environmental and social challenges if we are to achieve the United Nation’s Sustainable Development Goals by 2030. This is where impact investing can help to direct capital towards tackling these issues.

Impact investing purposefully finances solutions that pursue both societal and financial returns. This approach allows investors to align their investments with their values, and scale social programs and social enterprises.

In this study we explore Canadians’ awareness, attitudes, and intentions with respect to impact investing, and seek to provide social-profit leaders with insights to move intention to action.

Want to learn more? Read or watch our report.

The development and publication of this report, "Retail Demand for Impact Investing" was made possible by a research grant from the Association of Fundraising Professionals Foundation for Philanthropy Canada.

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