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Members Needed for Ultimate Fundraising Study

August 24, 2010

AFP is partnering with several other key sector organizations to produce the most comprehensive series of fundraising surveys ever, and members are needed to participate in these milestone studies.

AFP, Guidestar, the Center on Philanthropy at Indiana University, the National Center for Charitable Statistics at the Urban Institute, and Blackbaud are pooling their resources to conduct a series of three online surveys per year about fundraising practices and economic conditions in the U.S. nonprofit sector.

"This is a hugely important step for the fundraising profession to create and have access to the most accurate and precise data ever," said Paulette Maehara, CFRE, CAE, president and CEO of AFP. "Participating in the surveys is a critical way that members can not only receive important benchmarking information for their own organizations, but significantly help advance the profession. I encourage all members to try to participate in these surveys--they will make an incredible difference in our planning and analysis."

Respondents will receive access to planning tools allowing them to benchmark their organization's results against other like organizations, as well as access to the reports of overall results. The survey information is also critical in communicating accurately and compellingly with boards, volunteers and others about the state of fundraising and what organizations can reasonable achieve.

About the Surveys

Instead of each organization continuing to operate their independent surveys that often included overlapping questions, the coalition will conduct three surveys throughout the year using the same group of respondents. The three surveys will combine many of the questions that each organization has asked previously in separate surveys. AFP's State of Fundraising Survey for U.S. members will merge into these surveys. However, AFP will continue to publish its State of Fundraising-Canada for its Canadian members.

Each survey will take approximately 10 minutes to complete. The first survey will be conducted in the early fall. Results will be published throughout the year.

If you work for a nonprofit organization in the United States and are interested in participating as a panel study member (committing to responding to all three surveys each year on an ongoing basis), please go to to provide your contact information. 

For more information, contact Cathlene Williams, Ph.D., CAE, consultant to AFP for research programs at

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