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Globe and Mail to Publish Special Philanthropy Section on National Philanthropy Day

(Sept. 8, 2008) AFP is partnering again with The Globe and Mail on a special section on philanthropy and fundraising that will be published on Nov. 15, National Philanthropy Day®.

The report, entitled Investing in Charity, will look at the evolution of fundraising and philanthropy in Canada and how donors can best ensure their dollars go to effective organizations that are making a real impact in the communities they serve.

  • Choosing a charity. Sophisticated donors are reviewing a charity’s previous work, getting involved to learn more and determining an organization’s true worth and impact. How do charities measure up?
  • Giving meaningfully within your means. Writing a check is just one form of support. In fact, there are countless ways to give.
  • Evaluating fundraising costs. Some charities use different types of fundraising, while others focus on just one, such as special events. What does it mean to their bottom line, and what are some innovative ways charities seek to connect with the public?
  • Meeting expectations. What should donors expect from a charity, and what sort of ethical safeguards should charities have in place to ensure a charitable gift is handled appropriately?
  • Expanding the vision. Charities now work on almost every conceivable issue of importance to Canadians. Have a look at some organizations that work on issues not always traditionally thought of as “charitable.”

AFP’s partnership with The Globe and Mail is a key opportunity for the association and its members to gain visibility and educate the public about the importance of fundraising, philanthropy and charitable programs across the country. The newspaper reaches more than 1.3 million readers daily from coast to coast.   

Special Rates for Members

The volume of editorial content contained in the Nov. 15 report will depend on the amount of advertising purchased by those in the nonprofit sector, especially AFP members. The deadline for advertising participation is Oct. 1, and AFP has arranged special rates for members.

“We are very excited to be working with The Globe and Mail again on this special National Philanthropy Day supplement,” said Paulette V. Maehara, CFRE, CAE, president and CEO of AFP. “I encourage AFP members to consider advertising in the section because it’s an excellent way showcase your organization’s work and impact to a national audience and assist the profession in gaining visibility.”

Extra reprints of the special section will be available for stand-alone distribution, and a PDF electronic version also will be produced.

The document in the Attachments section below provides additional information on the supplement. To advertise, contact Richard Deacon, project manager for The Globe and Mail, at (604) 631-6636 or


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