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NPD Canadian Globe and Mail Supplement Set for Nov. 13

August 18, 2009

AFP will again be partnering with the Canada’s most-read national newspaper, The Globe and Mail, to produce a special supplement on philanthropy and fundraising on Nov. 13.

The supplement, titled Canada’s Future: Philanthropy in Action, will showcase the work of Canada’s charitable sector and the impact it has on all aspects of society. Specific articles will focus on new programs and innovations helping Canadians, partnerships between donors and charities, young people as donors and volunteers, and how to get started professionally in the charitable sector.

Members are encouraged to advertize in this premier report because it will be a tremendous opportunity to reach a wide cross-section of donors and constituents. Special advertizing discounts are available. The deadline for reserving space is Oct. 9.

A copy of last year’s National Philanthropy Day® supplement can be found here.

The supplement will include a limited number of one-eighth, quarter-, half- and full-page advertizing positions. The Globe and Mail will also reprint additional copies of the report and provide an online PDF version of the supplement. The special section also will appear online at www.globeandmail.com for seven days and thereafter will be archived for 90 days.

“AFP is excited to work again with The Globe and Mail because this supplement gives members the best chance to reach out to donors and the public across Canada and demonstrate the impact they’re having,” said Paulette V. Maehara, CFRE, CAE, president and CEO of AFP. “With so many charities competing for the charitable dollar, it can be difficult to get your message out to the public, but participating in this special supplement on Nov. 13 can expose your organization to a host of new potential supporters.”

The Globe and Mail reaches 1.3 million daily readers and is a favorite publication of Canadian senior executives, read by 71 percent of all executives and 76 percent of presidents, CEOs and chairpersons.

The attached sell sheet has additional information about the supplement. Interested members can contact Richard Deacon, project manager, at (604) 631-6636 or email rdeacon@globeandmail.com.



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